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For Companies At a Glance
- Tasks: Lead the CRO programme for e-commerce sites, driving conversion rates and revenue growth.
- Company: Join Canon, a global leader in imaging and innovation with a diverse culture.
- Benefits: Enjoy hybrid working, flexible hours, and a competitive salary with great perks.
- Why this job: Make a real impact in digital experimentation and drive transformative enhancements.
- Qualifications: Expertise in A/B testing, analytics tools, and strong analytical skills required.
- Other info: Be part of a dynamic team with excellent career growth opportunities.
The predicted salary is between 39000 - 47000 £ per year.
As a Conversion Rate Optimisation (CRO) Senior Specialist, you will oversee the EMEA B2C e-Commerce sites' CRO programme. Your role involves fostering a culture of testing, implementing robust A/B and MVT testing strategies, and aiming to increase website conversion rates and Average Order Value (AOV) to drive incremental revenue growth.
Responsibilities
- Drive changes to enhance conversion rates through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders.
- Supervise daily and weekly activities of agency partners to drive results, including ideation, testing prioritisation, brief reviews, UAT testing & QA, reviewing post-test results, and monitoring high-level programme KPIs.
- Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation.
- Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation.
- Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.
- Continuously look to learn from industry peers to improve the maturity of digital experimentation within Canon.
- Spearhead the development and implementation of tailored strategies across all facets of the digital e-commerce landscape, aiming to advance towards 1:1 personalisation.
- Utilise cutting-edge technologies such as AI and recommendation engines to drive transformative enhancements.
- Spearhead the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely, scheduling regular meetings and QBRs to maximise tool utilisation and ensure comprehensive training for business users.
- Be recognised as one of the in-house experts in the use of the following tools: Optimizely, ContentSquare, Google Analytics, and survey tools like Qualaroo/Qualtrics.
Qualifications
- Expert knowledge of A/B and MVT testing programs (e.g., Optimizely).
- Skilled in customer experience intelligence tools (e.g., ContentSquare).
- Advanced knowledge of analytics platforms (e.g., Google Analytics).
- Some experience with Tealium iQ and Audience Stream for leveraging data collection and onsite personalisation would be an advantage.
- Good understanding of user experience (UX) principles and practices, and working closely with UX & UI Designers.
- Basic knowledge of HTML, CSS, and JavaScript.
- Strong analytical skills to interpret data and make data-driven decisions.
- Excellent interpersonal skills with the ability to communicate effectively and concisely.
- Good understanding of online marketing acquisition channels (SEO, PPC, CRM) and how they work together with CRO.
- Experience with site personalisation strategies and implementation.
Experience Required
- Several years of experience in establishing and managing CRO/ A/B testing programmes within an e-commerce environment (can be either agency or client-side).
- Experience in managing agencies and working within agile frameworks, including proficiency in project management tools like Jira and Asana.
Canon Core Behaviours
- Drive for results.
- Focus on the Customer.
- Take ownership and accountability.
- Act as a team player.
- Shows courage and conviction.
- People orientated.
- Caring for self and others.
Salary
£45,000 - £53,500 per annum, plus 10% bonus (dependent on experience).
About Us
At Canon, we've been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we're driven by bold ideas, collaboration, and a commitment to making a positive impact. With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We're proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Benefits
- Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ.
- Enjoy hybrid working (3 days in office, 2 from home).
- Benefit from flexible hours, professional development, and a wide range of perks.
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase.
- Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products.
- Be part of a company that values sustainability, inclusion, and your personal growth.
- Great transport links – Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site.
Join Us
If you're visionary, innovative, and ready to make an impact – we'd love to hear from you.
e-Commerce CRO Senior Specialist in London employer: Canon EMEA
Contact Detail:
Canon EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land e-Commerce CRO Senior Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce and CRO space on LinkedIn. Join relevant groups, participate in discussions, and don’t be shy to ask for informational interviews. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your A/B testing projects and results. Use real data to demonstrate how your strategies improved conversion rates. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of tools like Optimizely and ContentSquare. Be ready to discuss specific examples of how you've used these tools to drive results. Confidence in your expertise can really impress potential employers!
✨Tip Number 4
Follow up after interviews! Send a thank-you email expressing your appreciation for the opportunity and reiterate your enthusiasm for the role. It’s a simple gesture that can keep you top of mind as they make their decision.
We think you need these skills to ace e-Commerce CRO Senior Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the e-Commerce CRO Senior Specialist role. Highlight your experience with A/B and MVT testing, and don’t forget to mention any tools like Optimizely or Google Analytics that you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for conversion rate optimisation and how your skills can drive results at Canon. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role is all about data-driven decisions, include examples of how you've used analytics to improve conversion rates in previous roles. Numbers speak louder than words, so quantify your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Canon EMEA
✨Know Your Tools Inside Out
Make sure you’re well-versed in the tools mentioned in the job description, like Optimizely and ContentSquare. Familiarise yourself with their features and how they can be leveraged for A/B and MVT testing. Being able to discuss specific examples of how you've used these tools will show your expertise.
✨Showcase Your Analytical Skills
Prepare to discuss how you interpret data and make data-driven decisions. Bring examples of past projects where your analytical skills led to improved conversion rates or AOV. This will demonstrate your ability to drive results through insights.
✨Emphasise Collaboration
Since the role involves working with cross-functional teams, be ready to share experiences where you successfully collaborated with others. Highlight how you’ve engaged stakeholders in the CRO process and promoted a culture of experimentation within your previous roles.
✨Stay Current with Industry Trends
Research the latest trends in e-commerce and CRO strategies. Be prepared to discuss how you can apply cutting-edge technologies, like AI and recommendation engines, to enhance digital experimentation. Showing that you’re proactive about learning will impress your interviewers.
