At a Glance
- Tasks: Join a dynamic team to create impactful digital marketing campaigns and optimise online presence.
- Company: Canon, a global leader in imaging and innovation with a diverse culture.
- Benefits: Enjoy hybrid working, flexible hours, 25+ days holiday, and a competitive salary.
- Other info: Collaborate with a diverse team and grow your career in a supportive environment.
- Why this job: Make your mark in digital marketing while working with cutting-edge technologies.
- Qualifications: Passion for digital marketing, strong communication skills, and experience in multichannel campaigns.
The predicted salary is between 35308 - 44654 £ per year.
Do you have the skills and ambition to take your digital marketing career to the next level? Are you looking for a role where your ideas are valued and your impact is visible?
In this role, you’ll join a dynamic team delivering omni-channel digital campaigns that drive engagement, build brand presence, and generate high-quality leads. As our Digital Marketing & Web Professional, you’ll play a key role in managing and optimising our online presence – spanning website development and content – while ensuring our Canon UK & Ireland digital platforms remain impactful, up to date, and performance-driven.
Responsibilities
- Webpage scope and management
- Translate stakeholder briefs into effective landing pages that drive brand awareness and demand generation
- Develop and manage content aligned to brand guidelines, ensuring strong design, clear messaging, and seamless lead capture
- Own and maintain key B2B CUK&I webpages (including homepages), ensuring content is accurate and up to date in collaboration with the wider marketing team
- Localise and deliver EMEA content for the UK market
- Manage day-to-day website updates, including implementation, SEO checks, user journeys, and performance optimisation
- Participate in web and operations meetings with Canon Europe and NSOs, sharing key updates with CUK marketing
- Build strong relationships with stakeholders and management
- SEO (Search Engine Optimisation) & Generative AI Optimisation (GEO)
- Plan and implement SEO/GEO strategies to optimise all B2B digital content and landing pages
- Create and manage CTA gating using internal tools and integrate into landing page briefs
- Conduct keyword research and performance analysis to identify optimisation opportunities
- Use Google Analytics and Looker Studio to monitor performance and recommend improvements
- Work with project owners and stakeholders to implement SEO/GEO best practice
- Analyse campaign performance to drive insights and maximise ROI
- Monitor competitor activity and search rankings to inform optimisation strategies
- Digital marketing knowledge
- Create and manage Eloqua campaign canvases to deliver seamless user journeys and ensure accurate tracking and performance measurement
- Build and optimise HTML emails in Eloqua, applying best-practice design and marketing insight to enhance engagement and effectiveness
- Create and manage Eloqua landing pages for closed events and campaign activity outside the main website
- Develop and implement campaign tracking mechanisms, including UTM parameters, QR codes, and vanity URLs
- Stay up to date with digital trends, tools, and technologies to continuously enhance campaign performance
- Promote adoption of new digital strategies and best practices across stakeholders
- Analysis and improvement
- Analyse performance metrics and collaborate with the team to identify improvements
- Provide regular reporting against objectives and offer guidance to support marketing best practice
Qualifications
- Strong interest in digital marketing and emerging technologies
- Excellent written and verbal communication skills
- High attention to detail and accuracy
- Ability to work independently and collaboratively
- Strong organisational and prioritisation skills across multiple projects
- Creative thinking and problem-solving ability
- Knowledge of Google Analytics
- Proactive, self-motivated approach with accountability for delivery
- Ability to adapt in a changing environment
- Discretion when handling sensitive information
Experience Required
- Previous experience of delivering multichannel digital marketing campaigns, ideally in a B2B environment
- Understanding of website management, SEO, paid social, and paid search
- Marketing qualification preferred but not essential
Canon Core Behaviours
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People orientated
- Caring for self and others
Salary
£35,308 - £44,654 (dependent On Experience)
About Us
At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good. We welcome applicants from all communities and backgrounds.
Why Join Us?
- Be part of a diverse, energetic team, joining 50+ nationalities at our Stockley Park Head Office
- Enjoy hybrid working (3 days in office, 2 from home)
- Benefit from flexible hours, professional development, and a wide range of perks
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
- Access a competitive salary, benefits, a generous pension scheme and up to 38% discount on Canon products
- Be part of a company that values sustainability, inclusion, and your personal growth
- Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you are ready to make an impact – we’d love to hear from you.
Digital Marketing & Web Professional in London employer: Canon EMEA
At Canon, we pride ourselves on being an excellent employer, offering a vibrant work culture that values creativity and collaboration. Our Stockley Park Head Office is home to a diverse team of over 50 nationalities, providing a unique opportunity for personal and professional growth in a supportive environment. With flexible working arrangements, generous holiday allowances, and a commitment to sustainability, we empower our employees to thrive while making a meaningful impact in the world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & Web Professional in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your best work in digital marketing. Include case studies of campaigns you've worked on, and make sure to highlight your SEO and content management skills. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Familiarise yourself with their current campaigns and think about how you can contribute. Bring fresh ideas to the table – they’ll love your enthusiasm and creativity!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Canon. Let’s make your digital marketing dreams a reality!
We think you need these skills to ace Digital Marketing & Web Professional in London
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When writing your application, let your enthusiasm for digital marketing shine through! Share specific examples of campaigns you've worked on or trends you're excited about. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in the digital space.
Tailor Your Application:Make sure to customise your CV and cover letter to align with the job description. Highlight your experience with SEO, website management, and digital campaigns. We love seeing how your skills match what we’re looking for, so don’t hold back!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant. We appreciate well-structured applications that are easy to read, so make sure your key points stand out!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and you’ll be good to go!
How to prepare for a job interview at Canon EMEA
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around SEO and content management. Be ready to discuss how you've applied these strategies in past roles, as this will show your passion and expertise.
✨Showcase Your Creativity
Prepare examples of campaigns or projects where you’ve used creative thinking to solve problems or drive engagement. This role values innovative ideas, so don’t hold back on sharing your unique approaches!
✨Familiarise Yourself with Canon's Brand
Dive into Canon’s brand guidelines and recent campaigns. Understanding their voice and values will help you align your answers with what they’re looking for, making you a more appealing candidate.
✨Ask Insightful Questions
Prepare thoughtful questions about the team dynamics, ongoing projects, and how success is measured in this role. This shows your genuine interest in the position and helps you gauge if it’s the right fit for you.
