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- Tasks: Shape Canon’s brand through media relations and compelling storytelling.
- Company: Join a global leader in imaging and innovation with a diverse culture.
- Benefits: Enjoy hybrid working, flexible hours, and a competitive salary with perks.
- Why this job: Make an impact in a fast-paced environment while collaborating with creative minds.
- Qualifications: Experience in PR or related fields, strong writing skills, and a passion for tech.
- Other info: Be part of a vibrant team with 50+ nationalities and excellent career growth opportunities.
The predicted salary is between 32000 - 38000 £ per year.
A proactive and strategic PR Specialist to join our EMEA Marketing team. This role is instrumental in shaping Canon’s brand reputation across the region through impactful media relations, compelling storytelling, and integrated PR campaigns. You will collaborate with internal stakeholders and external partners to drive visibility, thought leadership, and engagement across diverse EMEA markets to proactively support our ITCG/Imaging strategy across our broad range of B2B, B2P and B2C customers.
Responsibilities
- Media Relations & Press Office Management: Build and maintain strong relationships with journalists, editors, key opinion leaders, and digital influencers across EMEA. Act as the first point of contact for ITCG media enquiries, ensuring timely and accurate responses. Proactively pitch stories to secure high-quality media coverage in priority markets.
- Press Releases & Content Creation: Craft compelling press releases, media pitches, bylines, and thought leadership content that reflect Canon’s tone of voice and business priorities. Ensure centrally produced content is easily adaptable and actionable for National and Regional Sales Offices (N/RSOs).
- Product Launches & Campaign Support: Partner with Product Marketing and Marketing strategy team to plan and execute PR activities for new product launches and integrated marketing campaigns. Drive media engagement and coverage around key product and innovation milestones.
- Crisis & Reputation Management: Collaborate with Corporate Communications to prepare and manage communications for sensitive issues and incidents. Advise senior stakeholders on messaging, media handling, and reputational risk mitigation.
- Stakeholder & Agency Management: Manage relationships with PR agencies, freelancers, and internal stakeholders to deliver high-impact campaigns. Oversee PR budgets and ensure efficient use of resources with measurable ROI.
- Event & Sponsorship PR: Lead PR activation at Canon-hosted and industry events, including media briefings, press kits, and on-site support. Maximise earned media opportunities around sponsorships and strategic partnerships.
- Digital & Social Media Integration: Align PR efforts with digital marketing and social media strategies to amplify reach and engagement. Leverage influencers, digital opinion leaders, and online media to extend Canon’s voice across platforms.
- Monitoring, Reporting & Analytics: Track media coverage, campaign performance, sentiment, and share of voice. Present regular reports and insights to leadership. Support local markets in adapting PR content and campaigns to reflect cultural nuances across EMEA.
Qualifications
- Proactive, detail-oriented, and comfortable in a fast-paced environment.
- Knowledge of imaging, photography, or tech industry trends is a plus.
- Relevant qualification and/or experience in PR, Journalism, Marketing or related field.
- Excellent media relations and pitching skills.
- Ability to balance creative storytelling with data-driven results.
- Confident communicator, with strong influencing skills across levels.
- Highly organised, able to juggle multiple projects.
- Culturally aware and adaptable (Canon is global, so international coordination is key).
- Good at building and maintaining relationships across teams.
- Passion for technology, imaging, and innovation.
Experience
- Strong writing, editing, storytelling and proofing skills (press releases, speeches, social copy).
- Proficiency with media monitoring tools.
- Understanding of SEO, digital PR, and social listening.
- Familiarity with analytics/reporting platforms.
- Agency or in-house experience in Technology, Imaging or Consumer Electronics strongly preferred.
- Proven experience in campaign planning and execution (B2B and B2C).
Canon Core Behaviours
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People oriented
- Caring for self and others
Salary £38,000 - £44,000 per annum, plus 10% bonus (dependent on experience)
About Us
At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
- Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
- Enjoy hybrid working (3 days in office, 2 from home)
- Benefit from flexible hours, professional development, and a wide range of perks
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
- Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
- Be part of a company that values sustainability, inclusion, and your personal growth
- Great transport links - Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.
ITCG PR Specialist employer: Canon EMEA
Contact Detail:
Canon EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ITCG PR Specialist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work. This is especially important for roles like PR Specialist where storytelling and creativity are key. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and be ready to discuss how you can contribute to their goals. Tailor your responses to show you’re a perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and hit that apply button!
We think you need these skills to ace ITCG PR Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the ITCG PR Specialist role. Highlight your media relations experience and storytelling abilities, as these are key for us at Canon.
Showcase Your Creativity: Don’t just list your qualifications; use your application to demonstrate your creative flair. Include examples of compelling press releases or campaigns you've worked on that align with our brand's tone and values.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon unless it’s relevant to the role, and make sure your passion for technology and imaging shines through!
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application gets to the right people quickly and allows us to see your enthusiasm for joining our diverse team at Canon.
How to prepare for a job interview at Canon EMEA
✨Know Your Canon
Before the interview, dive deep into Canon's brand values and recent PR campaigns. Understanding their tone of voice and business priorities will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Media Savvy
Be prepared to discuss your experience with media relations and how you've successfully pitched stories in the past. Bring examples of press releases or campaigns you've worked on, highlighting your ability to create compelling narratives that resonate with diverse audiences.
✨Demonstrate Your Strategic Thinking
Think about how you would approach PR for a new product launch at Canon. Be ready to share your ideas on integrated marketing campaigns and how you would leverage digital and social media to amplify reach and engagement.
✨Cultural Awareness is Key
Since this role involves working across EMEA markets, be prepared to discuss how you adapt PR strategies to different cultural contexts. Show that you understand the importance of local nuances and can build relationships with stakeholders from various backgrounds.
