e-Commerce CRO Senior Specialist

As a Conversion Rate Optimisation (CRO) Senior Specialist, you will oversee the EMEA B2C e-Commerce sites\’ CRO programme. Your role involves fostering a culture of testing, implementing robust A/B and MVT testing strategies, and aiming to increase website conversion rates and Average Order Value (AOV) to drive incremental revenue growth.

Responsibilities

• Drive changes to enhance conversion rates through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders.
• Supervise daily and weekly activities of agency partners to drive results, including ideation, testing prioritisation, brief reviews, UAT testing & QA, reviewing post-test results, and monitoring high-level programme KPIs.
• Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation.
• Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation.
• Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.
• Continuously look to learn from industry peers to improve the maturity of digital experimentation within Canon.
• Spearhead the development and implementation of tailored strategies across all facets of the digital e-commerce landscape, aiming to advance towards 1:1 personalisation. Utilise cutting-edge technologies such as AI and recommendation engines to drive transformative enhancements.
• Spearhead the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely, scheduling regular meetings and QBRs to maximise tool utilisation and ensure comprehensive training for business users.
• Be recognised as one of the in-house experts in the use of the following tools: Optimizely, ContentSquare, Google Analytics, and survey tools like Qualaroo/Qualtrics.

Qualifications

• Expert knowledge of A/B and MVT testing programs (e.g., Optimizely).
• Skilled in customer experience intelligence tools (e.g., ContentSquare).
• Advanced knowledge of analytics platforms (e.g., Google Analytics).
• Some experience with Tealium iQ and Audience Stream for leveraging data collection and onsite personalisation would be an advantage.
• Good understanding of user experience (UX) principles and practices, and working closely with UX & UI Designers.
• Basic knowledge of HTML, CSS, and JavaScript.
• Strong analytical skills to interpret data and make data-driven decisions.
• Excellent interpersonal skills with the ability to communicate effectively and concisely.
• Good understanding of online marketing acquisition channels (SEO, PPC, CRM) and how they work together with CRO.
• Experience with site personalisation strategies and implementation.

Experience Required

• Several years of experience in establishing and managing CRO/ A/B testing programmes within an e-commerce environment (can be either agency or client-side).
• Experience in managing agencies and working within agile frameworks, including proficiency in project management tools like Jira and Asana.

Canon Core Behaviours

• Drive for results.
• Focus on the Customer.
• Take ownership and accountability.
• Act as a team player.
• Shows courage and conviction.
• People orientated.
• Caring for self and others.

Salary

£45,000 – £53,500 per annum, plus 10% bonus (dependent on experience).

About Us

At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.

Benefits

• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ.
• Enjoy hybrid working (3 days in office, 2 from home).
• Benefit from flexible hours, professional development, and a wide range of perks.
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase.
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products.
• Be part of a company that values sustainability, inclusion, and your personal growth.
• Great transport links – Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site.

Join Us

If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.