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For Companies At a Glance
- Tasks: Create engaging copy for e-commerce sites, including product descriptions and promotional content.
- Company: Join Canon, a global leader in imaging solutions, at our vibrant EMEA HQ.
- Benefits: Enjoy hybrid working, generous holidays, private healthcare, and discounts on Canon products.
- Why this job: Be part of a diverse team, enhance your writing skills, and make an impact in e-commerce.
- Qualifications: Keen writer with media or journalism qualifications and experience in B2C copywriting.
- Other info: Flexible hours, learning opportunities, and a supportive work environment await you!
The predicted salary is between 37931 - 44625 £ per year.
Job Purpose and Summary
Are you a creative, detail-obsessed copywriter with a flair for turning product features into irresistible online experiences? Canon EMEA is looking for an experienced E-Commerce Copywriter to lead the creation of persuasive, SEO-optimised content that boosts conversion and enhances the customer journey across our digital platforms.
You’ll work closely with cross-functional teams including marketing, legal, and design to ensure our messaging is consistent, on-brand, and engaging across all e-commerce touchpoints.
What You’ll Do
- Craft high-impact, conversion-focused content across Canon’s e-commerce platforms – including product descriptions, category pages, banners, campaigns, emails, T&Cs, support content, and more
- Write clear, engaging copy that balances SEO best practices with compelling storytelling and deep product knowledge
- Ensure all content aligns with Canon’s tone of voice and brand guidelines
- Proofread and edit content produced by internal teams and freelancers to maintain quality and consistency
- Collaborate with internal stakeholders such as Product Marketing, Legal, and Sustainability teams to ensure accurate, compliant messaging
- Upload and edit approved copy in our e-commerce CMS and Digital Asset Management (DAM) system
- Proactively seek ways to improve content quality, increase efficiencies, and elevate the customer experience
- Ideate and create engaging editorial content to support marketing initiatives
- Brief and manage freelance copywriters, reviewing and refining their output
- Partner with UX/UI designers to create concise, engaging content that fits design constraints
What we give
Do you match with this role? Do not hesitate and apply! You will be part of an energetic and innovative environment with more than 50 different nationalities at our EMEA HQ at Stockley Park.
Salary: between £37,931 and £44,625 dependent on experience plus 10% bonus.
Here are some of the benefits we offer at Canon to support our employee’s wellbeing:
• Annual Bonus and annual pay review
• Hybrid working – 3 days in the office and 2 days from home.
• Flexible core hours – starting anytime between 07:30am and 10am and finishing any time after 16:00, providing the standard 7.5 hours have been worked.
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Generous Pension Scheme
• Private Healthcare and wider medical plan
• Up to 38% Discount on Canon products
• Flexible benefits policy
• Free parking on site
• Excellent Subsidized restaurant
• Highly Subsidised Costa Coffee on site
• Multi-Faith room
• Discounted rates at Nuffield Health Gym
• Partnership with Mental Health First Aid UK with a network of mental health champions
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus
• Learning & Development Opportunities
What we ask
- Proven experience in B2C e-commerce copywriting, preferably with exposure to technical products; B2B writing is a bonus
- Strong understanding of SEO strategy and tools (e.g. Google Keyword Planner, Search Console, SEMrush)
- Ability to use data (e.g. Google Analytics) to measure performance and optimise content
- Excellent creative and technical writing skills with meticulous attention to grammar and detail
- Experience collaborating with designers and adapting content to UX/UI needs within strict character limits
- Confidence working with legal and product stakeholders, interpreting feedback and translating it into compelling copy
- Ability to lead and uphold content standards, develop best practices, and explore AI tools in content workflows
- Strong organisational skills and the ability to manage multiple projects and deadlines
- A passion for storytelling and a genuine interest in photography (nice to have)
- Experience with CMS or e-commerce platforms is helpful, but training will be provided
You will need
Salary: £37,931 – £44,625 DOE
Location: Stockley Park, Uxbrdge
Hybrid Working 3 days in office and 2 days from home
#LI-CB1
Further information
• Focus on the customer
• Communicate effectively
• Plan and organise effectively
• Act as a team player
• Apply strategic thinking
Locations
E-Commerce Copywriter - Uxbridge, Middlesex employer: Canon EMEA
Contact Detail:
Canon EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Copywriter - Uxbridge, Middlesex
✨Tip Number 1
Familiarise yourself with Canon's brand voice and tone. Read through their existing e-commerce content to understand how they communicate with their audience. This will help you tailor your approach and demonstrate that you can maintain consistency in your writing.
✨Tip Number 2
Brush up on your SEO skills, especially using tools like Google Keyword Planner and SEMrush. Being able to showcase your knowledge of SEO best practices during the interview will set you apart as a candidate who can drive conversions effectively.
✨Tip Number 3
Prepare examples of your previous work that highlight your experience in writing for e-commerce and B2C products. Be ready to discuss how you approached different projects, collaborated with teams, and used data to inform your content strategy.
✨Tip Number 4
Show your enthusiasm for collaboration by thinking of ways you could work with other departments, such as marketing and design. During your discussions, mention specific ideas or improvements you could suggest to enhance the online shopping experience.
We think you need these skills to ace E-Commerce Copywriter - Uxbridge, Middlesex
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce copywriting, SEO expertise, and collaboration with various teams. Use specific examples that demonstrate your ability to write engaging product descriptions and manage multiple projects.
Craft a Compelling Cover Letter: In your cover letter, express your passion for writing and detail how your skills align with the job requirements. Mention your experience with B2C products and any familiarity with tools like Google Analytics or SEMrush to showcase your SEO knowledge.
Showcase Your Writing Skills: Include samples of your previous work that reflect your ability to write clear, concise, and engaging copy. If possible, provide examples that demonstrate your understanding of brand voice and SEO best practices.
Proofread Your Application: Before submitting, carefully proofread your application materials to ensure there are no grammatical errors or typos. Attention to detail is crucial for this role, so make sure your application reflects that quality.
How to prepare for a job interview at Canon EMEA
✨Showcase Your Copywriting Skills
Prepare samples of your previous work that highlight your ability to write engaging and SEO-optimised copy. Be ready to discuss the thought process behind your writing and how it contributed to conversions.
✨Understand the Brand Voice
Familiarise yourself with Canon's tone of voice and brand guidelines. During the interview, demonstrate your understanding of how to adapt your writing style to fit their brand while maintaining clarity and engagement.
✨Be Ready to Discuss Collaboration
Since the role involves liaising with various teams, prepare examples of how you've successfully collaborated with stakeholders in the past. Highlight your communication skills and ability to incorporate feedback into your work.
✨Demonstrate Your SEO Knowledge
Brush up on your SEO expertise, especially tools like Google Keyword Planner and SEMrush. Be prepared to discuss how you have used these tools to enhance content performance and drive traffic in your previous roles.