At a Glance
- Tasks: Lead the CRO programme for EMEA B2C e-Commerce sites and drive revenue growth.
- Company: Join Canon, a global leader in imaging and innovation with a diverse culture.
- Benefits: Enjoy hybrid working, flexible hours, and a competitive salary with great perks.
- Other info: Be part of a dynamic team with excellent career growth opportunities.
- Why this job: Make a real impact by optimising customer experiences and driving digital transformation.
- Qualifications: Expertise in A/B testing, analytics, and user experience principles required.
The predicted salary is between 39000 - 47000 £ per year.
As a Conversion Rate Optimisation (CRO) Senior Specialist, you will oversee the EMEA B2C e-Commerce sites' CRO programme. Your role involves fostering a culture of testing, implementing robust A/B and MVT testing strategies, and aiming to increase website conversion rates and Average Order Value (AOV) to drive incremental revenue growth.
Responsibilities
- Drive changes to enhance conversion rates through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders.
- Supervise daily and weekly activities of agency partners to drive results, including ideation, testing prioritisation, brief reviews, UAT testing & QA, reviewing post-test results, and monitoring high-level programme KPIs.
- Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation.
- Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation.
- Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.
- Continuously look to learn from industry peers to improve the maturity of digital experimentation within Canon.
- Spearhead the development and implementation of tailored strategies across all facets of the digital e-commerce landscape, aiming to advance towards 1:1 personalisation.
- Utilise cutting-edge technologies such as AI and recommendation engines to drive transformative enhancements.
- Spearhead the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely, scheduling regular meetings and QBRs to maximise tool utilisation and ensure comprehensive training for business users.
- Be recognised as one of the in-house experts in the use of the following tools: Optimizely, ContentSquare, Google Analytics, and survey tools like Qualaroo/Qualtrics.
Qualifications
- Expert knowledge of A/B and MVT testing programs (e.g., Optimizely).
- Skilled in customer experience intelligence tools (e.g., ContentSquare).
- Advanced knowledge of analytics platforms (e.g., Google Analytics).
- Some experience with Tealium iQ and Audience Stream for leveraging data collection and onsite personalisation would be an advantage.
- Good understanding of user experience (UX) principles and practices, and working closely with UX & UI Designers.
- Basic knowledge of HTML, CSS, and JavaScript.
- Strong analytical skills to interpret data and make data-driven decisions.
- Excellent interpersonal skills with the ability to communicate effectively and concisely.
- Good understanding of online marketing acquisition channels (SEO, PPC, CRM) and how they work together with CRO.
- Experience with site personalisation strategies and implementation.
Experience Required
- Several years of experience in establishing and managing CRO/ A/B testing programmes within an e-commerce environment (can be either agency or client-side).
- Experience in managing agencies and working within agile frameworks, including proficiency in project management tools like Jira and Asana.
Canon Core Behaviours
- Drive for results.
- Focus on the Customer.
- Take ownership and accountability.
- Act as a team player.
- Shows courage and conviction.
- People orientated.
- Caring for self and others.
Salary £45,000 - £53,500 per annum, plus 10% bonus (dependent on experience).
About Us
At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Benefits
- Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ.
- Enjoy hybrid working (3 days in office, 2 from home).
- Benefit from flexible hours, professional development, and a wide range of perks.
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase.
- Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products.
- Be part of a company that values sustainability, inclusion, and your personal growth.
- Great transport links – Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site.
Join Us
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.
CRO Senior Specialist employer: Canon EMEA
Canon is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the graphic arts and production print sectors. Employees benefit from comprehensive training and development opportunities, ensuring continuous professional growth while working with cutting-edge technologies in a supportive environment. With a focus on customer success and a commitment to excellence, Canon provides a rewarding career path for those passionate about making a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Senior Specialist
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Canon EMEA are looking for when hiring for a CRO Senior Specialist.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Canon EMEA for the CRO Senior Specialist, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Canon EMEA as a CRO Senior Specialist, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Canon EMEA’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRO Senior Specialist.
We think you need these skills to ace CRO Senior Specialist
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Canon EMEA, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Canon EMEA's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Canon EMEA. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Canon EMEA
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Canon EMEA uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Canon EMEA. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
