Customer Marketing & Business Development Specialist (12 month FTC) in Uxbridge

Canon UK are looking for a Workspace Customer Acquisition & Business Development Specialist. In this role, you will be working within the Document Print & Solutions (DP&S) marketing department. You will own the development and delivery of key customer propositions that maximise relevance and awareness of Canon’s award-winning print, information management and IT security services portfolio within the Commercial customer segments. You will then turn these propositions into integrated brand awareness and demand generation programmes that deliver high quality pipeline and work closely with Sales to ensure optimal conversion rates through successful leveraging of marketing tools and messages throughout the buying and sales cycle.

Responsibilities:

• Develop targeted demand generation campaigns across digital channels like social media, email, SEO, and paid ads to support the business growth objectives, especially for Net New market segments and verticals.
• Prospecting the proposed markets to identify sales opportunities, analysing market data and trends to refine acquisition strategies and improve ROI.
• Identify relevant vertical channels for growth, develop local vertical value propositions, build a customer and/or accounts target list for new products and/or sales channels, align propositions to target accounts and implement marketing activation plan to support sales growth.
• Produce a Go To Market strategy – aligned with sales & product marketing - for new products and/or new sales channels, localising our value proposition, identifying the target audience and creating an activation plan.
• Collaborate with sales, product, and marketing operations teams to align messaging and ensure a seamless customer journey for each product portfolio.
• Develop and execute customer-focused campaigns and events to boost engagement, loyalty, and retention with our existing customers.
• Build relationships with existing and potential customers, guiding them through the funnel from awareness to conversion.
• Create content and communications—like newsletters, webinars, case studies, blogs, advertising, social media posts—that highlight customer success, promote brand & product advocacy, specifically with the local trade associations and in selected trade press.

Qualifications:

• A Marketing qualification is preferred.
• Excellent communication and presentation skills, with a passion for storytelling and modern marketing.
• At least 2 years' experience delivering customer marketing programmes and developing propositions for particular segments (vertical, persona etc.).
• A proven track record of delivering commercial success, leads and campaign ROI within a B2B marketing environment.
• Project and event management experience.
• An ability to identify actionable insights from customer data, trends and interactions that can be used to augment proposition cut through and effectiveness, and new business opportunities.
• A collaborative working style and team mentality to engage your sales and marketing colleagues in the development and implementation of programmes.
• A full driving license required as some travel will be expected.

Key Attributes:

• Drive for results
• Focus on the customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People Oriented
• Caring for self and others

Further Information:

• Hybrid working - 3 days in the office, 2 days from home
• Salary Up To £48,963 depending on experience
• Learning & Development – As a Company that encourages continuous learning you will always have resources and support available.
• Work & Home Life Balance – We support with a minimum of 25 days holiday per year, holiday purchase and a flexible working policy.
• Diversity – with more than 50 nationalities at our state of the art EMEA HQ in Stockley Park you will be part of an organisation that delivers on a global scale, striving to create a diverse and empowered workforce that reflects the communities we serve.
• Health & Wellbeing – Free private healthcare, an Employee Assistance Programme, partnership with Mental Health First Aid UK with a network of mental health champions and discounted rates to Nuffield Health Gym.
• Employee discount – Up to 38% off products from our Canon store.
• Some other Benefits – Generous Pension Scheme, Canon Awards, Discount cards, Cycle to Work scheme and Charity volunteer days.
• Great public transport links (Elizabeth Line and Stockley Park shuttle bus), free onsite parking, subsidised onsite restaurant and Costa Coffee.