At a Glance
- Tasks: Lead marketing efforts to drive revenue and pipeline growth across EMEA.
- Company: Canoe Intelligence, a leader in alternative investment data solutions.
- Benefits: Competitive salary, flexible PTO, education assistance, and wellness reimbursements.
- Other info: Collaborative culture with opportunities for professional growth.
- Why this job: Join a dynamic team and make a real impact on revenue generation.
- Qualifications: 8+ years in B2B SaaS or FinTech with a focus on pipeline management.
The predicted salary is between 110000 - 130000 £ per year.
LOCATION: London, Hybrid
COMPENSATION: £110,000 - £130,000 base salary + bonus
The Role:
Canoe's EMEA pipeline needs an owner. Existing clients, active deals in motion, and a growing footprint across institutional allocators, wealth managers, and enterprise accounts mean the raw material is there — what's missing is a revenue-focused operator who treats marketing as a pipeline-generation function, not a brand function, and who is judged on the same numbers Sales is judged on. This is a quota-adjacent role. You will carry a shared pipeline and closed-won number with EMEA Sales leadership every quarter, and every activity you run must trace to a named account or an open opportunity.
What You'll Do:
- Account-Based Marketing (ABM): Own EMEA target account selection and tiering in direct partnership with Sales across institutional, wealth, and enterprise segments. Design and execute multi-touch ABM campaigns against tier-1 and tier-2 account lists, including personalized outreach sequences and account-specific plays. Use intent data, firmographic signals, and CRM intelligence to prioritise spend and effort against accounts most likely to convert this quarter. Track every touch to a named opportunity.
- Pipeline Acceleration: Run small-format, account-specific activations tied to open opportunities, such as executive dinners, roundtables, and 1:1/1:few sessions built around named accounts in active deal cycles. Build account-specific sales enablement, including battlecards, ROI materials, and messaging tied to the accounts currently in motion.
- Partner-Sourced Pipeline: Activate Canoe's EMEA technology and channel partner ecosystem for co-sourced and co-accelerated pipeline. Build partner enablement assets focused on deal registration, co-selling motions, and shared-pipeline reporting. Identify new partners (integrators, consultants, administrators) where the primary value is pipeline contribution.
- Revenue Partnership & Forecasting: Carry a shared quarterly pipeline-generated and closed-won-contribution target with EMEA Sales and BDR leadership, agreed jointly with the CMO. Run weekly pipeline reviews and forecasting cadence embedded with Sales. Own ABM/field/partner ROI reporting in Salesforce and HubSpot, and reallocate spend toward the highest-converting plays in-quarter. Present at joint Sales/Marketing QBRs on pipeline and revenue contribution.
What We're Looking For:
- 8+ years in B2B SaaS or FinTech, with direct accountability for a pipeline or bookings number — not just campaign execution.
- Comfortable being measured like a revenue function: quota-adjacent mindset, forecasting discipline, weekly pipeline rigor.
- Deep fluency in Salesforce, HubSpot, and ABM tooling (6sense, Demandbase, or similar) as instruments of pipeline management, not just reporting.
- Experience partnering with Sales/Revenue leadership as a primary day-to-day stakeholder, even while formally reporting into Marketing.
- Deep familiarity with EMEA financial services and alternative investments accounts.
What You'll Get:
- A stipend for benefits, including medical, dental, vision, & commuter benefits
- Flexible PTO
- Pension contribution
- Flexible work from home policy
- Home office stipend + gym/wifi reimbursement
- Employee Assistance Program
- Gym reimbursement
- Education assistance
- Parental Leave
- Commuter benefits
Our Values:
- Client First —> Listen, and deliver client-centric solutions
- Be An Owner —> Take initiative, improve situations, drive positive outcomes
- Excellence —> Always set the highest standard for yourself and others
- Win Together —> 1 + 1 = 3
Who We Are:
Canoe is reimagining alternative investment data processes for hundreds of leading institutional investors, capital allocators, asset servicing firms and wealth managers. By combining industry expertise with the most sophisticated data capture technologies, Canoe's technology automates the highly-frustrating, time-consuming, and costly manual workflows related to alternative investment document and data management, extraction and delivery. With Canoe, clients can refocus capital and human resources on business performance and growth, increase efficiency, and gain deeper access to their data. Canoe's AI-driven platform was developed in 2013 for Portage Partners LLC, a private investment firm.
Canoe is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Director, Marketing - EMEA in London employer: Canoe Intelligence
Canoe Intelligence is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation thrives in the heart of London. Employees benefit from competitive salaries, performance bonuses, and ample opportunities for professional growth, all while working with cutting-edge technology in the alternative investments sector. Join us to make a meaningful impact as you collaborate with enterprise clients and enhance your skills in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Marketing - EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canoe Intelligence and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canoe Intelligence are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canoe Intelligence on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canoe Intelligence. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Marketing - EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canoe Intelligence. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Canoe Intelligence:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canoe Intelligence’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Canoe Intelligence
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canoe Intelligence will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Canoe Intelligence, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
