At a Glance
- Tasks: Lead marketing initiatives for road and gravel bikes, engaging with retailers and riders.
- Company: Join Pon.Bike UK, home to iconic cycling brands like Cannondale and Santa Cruz.
- Benefits: Enjoy a staff bike, 25 days leave, private healthcare, and discounts.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Be the voice of our brand and make a real impact in the cycling community.
- Qualifications: Experience in marketing management, especially in cycling or outdoor industries.
The predicted salary is between 40000 - 50000 € per year.
For more than 50 years, Cannondale has been a leading innovator in the cycling world. As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.
We’re sharing this opportunity on behalf of Pon.Bike UK. Pon.Bike UK is recruiting for a passionate and strategic Marketing Manager to join their team. This role serves as the driving force behind our road and gravel categories, ensuring our premium brands resonate authentically with both retailers and riders. The Marketing Manager acts as the primary lead for Road and Gravel, providing a bridge between product technicality and community engagement. You will ensure seamless coordination between Sales and Media to maintain brand consistency and drive market presence.
About Pon.Bike UK: Pon.Bike UK is home to Santa Cruz, Cervélo, Cannondale, Reserve, OneUp, and Nimbl — six of the most exciting brands in the cycling industry. With over 25 years of experience, the team is focused on delivering the best road and mountain bikes in the world while keeping things fun along the way.
Role Responsibilities:
- Lead retailer education initiatives and provide hands-on support for media and events.
- Manage New Product Introduction (NPI) campaigns, leveraging deep product expertise and established industry relationships.
- Provide end-to-end management of B2B and B2C events, organized rides, and our specific Owners Clubs and Groups.
- Maintain a direct, consistent partnership with our brand-specific sales teams to align marketing efforts with commercial goals.
- Act as an authentic voice for the brand, bringing genuine passion and a proven reputation in the road and gravel field.
Skills and Requirements:
- Proven experience in marketing management, specifically within the cycling or outdoor industry.
- Strong confidence working with HubSpot or similar CRM/marketing automation platforms.
- Excellent organisational and project management skills with high attention to detail.
- An effective communicator, comfortable working across multiple departments and with external media partners.
- A proactive, adaptable mindset with a deep technical understanding of road and gravel products.
- A genuine passion for cycling culture and the ability to represent Pon Bike UK authentically.
What’s in it For You:
- A staff bike of your choosing, for a year, every year.
- Weekly group lunchtime rides.
- 25 days annual leave plus an extra day off to ride your bike.
- Paid leave options to support you through every life event.
- Private Healthcare through Vitality.
- Private Pension Plan through People’s Pension.
- Rewards and Benefits through Perkbox.
- Employee Assistance Programme through Vivup.
- Access to a range of company and industry partner discounts.
If you’re interested, please apply directly through the Pon.Bike UK application link.
Marketing Manager - Road & Gravel employer: Cannondale
At Pon.Bike UK, we pride ourselves on being a dynamic and inclusive employer that champions innovation in the cycling industry. Our vibrant work culture encourages collaboration and creativity, offering employees unique benefits such as a staff bike of their choice each year, weekly group rides, and comprehensive health and wellness support. With a commitment to personal and professional growth, we empower our team members to thrive while making a meaningful impact in the world of cycling.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Road & Gravel
✨Tip Number 1
Get to know the company inside out! Research Cannondale and Pon.Bike UK, their products, and their culture. This will help you tailor your approach and show them you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and showcasing your passion for cycling. Be ready to discuss how your experience aligns with their needs, especially in marketing management within the cycling industry.
✨Tip Number 4
Don't forget to apply through the Pon.Bike UK link! It's crucial to follow their application process to ensure your application gets seen. We want to see you succeed, so make sure you’re following the rules!
We think you need these skills to ace Marketing Manager - Road & Gravel
Some tips for your application 🫡
Read the Job Description Carefully:Before you start writing, make sure to read the job description thoroughly. We want to see how your experience aligns with what they're looking for, so highlight those relevant skills and experiences in your application.
Show Your Passion for Cycling:This role is all about cycling culture, so let your passion shine through! Share any personal experiences or projects related to cycling that demonstrate your genuine interest and understanding of the industry.
Tailor Your Application:Don’t just send a generic application. We recommend tailoring your CV and cover letter to reflect the specific requirements of the Marketing Manager role. Use keywords from the job description to make it clear you’re the right fit.
Apply Through the Right Channel:Remember, applications need to be submitted directly via the Pon.Bike UK posting. We can’t stress this enough! Make sure you follow the instructions and apply through their website to ensure your application gets seen.
How to prepare for a job interview at Cannondale
✨Know Your Brands
Before the interview, dive deep into the brands under Pon.Bike UK. Understand their unique selling points and how they resonate with different cycling communities. This knowledge will help you demonstrate your passion and alignment with their mission.
✨Showcase Your Marketing Savvy
Prepare to discuss specific marketing campaigns you've managed, especially in the cycling or outdoor industry. Highlight your experience with CRM tools like HubSpot and how you've used them to drive results. Be ready to share metrics that showcase your success.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. Since this role involves collaboration across departments, think of examples where you've successfully worked with sales teams or media partners to achieve common goals.
✨Embrace the Cycling Culture
Your genuine passion for cycling culture should shine through. Be prepared to discuss your personal experiences with cycling, whether it's road biking or gravel riding. This authenticity will resonate well with the interviewers and show that you're a great fit for their team.
