Marketing Operations & Projects Lead in London

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we’re shaping the next generation of business festivals.

This role is based in our 5 Howick Place office. As the Marketing Operations & Projects Lead, your role is crucial in ensuring that LIONS achieves brand, business, and product objectives and revenue targets. This key objective is delivered predominantly through (i) the maintenance of a single workflow system across the marketing department, (ii) resourcing across teams and (iii) marketing project management support across all LIONS pillars. Success in the role is realised in achieving operational excellence across all Divisional pillars, in enabling members of the marketing department, and therefore the business, to hit objectives.

Key accountabilities:

• Operational excellence: Own and manage the single workflow system across the LIONS marketing department, working to ensure consistent high levels of usage and efficiencies in its use through a weekly check of projects & tasks, best practice and onboarding. Set clear KPIs to measure success, leveraging the platform's intelligence to understand performance on our journey to excellence.
• Operational excellence: Serve as the lynchpin between the LIONS marketing department, building and managing best practice ways of working, and connecting other teams that work with the department, inclusive of Digital Marketing, Studios, Data & Insight.
• Data management and contact strategy: Partner with marketing leadership to deliver a data management and contact strategy to ensure all data is well maintained and that engagement and customer satisfaction rates are high. Work closely with the data & insight team to ensure that prospect data management processes ladder into customer data management processes, ensuring high levels of data quality. Enable the product marketing team’s rigorous segmentation work, connecting the strategy with a clear path to execution with the Digital Marketing team.
• Data growth and TAM ownership: Own Total Addressable Market reporting – providing regular updates on growth and working with the marketing department to ensure we deliver audience growth programmes as necessary.
• Project management: Develop best practice guidance for all marketers in campaign project management. Work closely with the Marketing Projects Coordinator, own and deliver go faster project initiatives, supporting on achievement of business objectives, keeping teams on track, maintaining momentum and connecting teams to achieve collective goals.
• Marketing department resourcing: Own marketing department resourcing, spotting resource constraints early and addressing quickly and within budget to enable marketing programmes to run on time and on brief. This will include building and maintaining a freelancer database for use across the Marketing department.
• Marketing effectiveness measurement and reporting: Support marketing effectiveness analysis and reporting, including weekly updates back to business leadership, quarterly deep-dives and ad-hoc campaign reporting as necessary.

This list is not exhaustive and there may be other activities you are required to deliver.

Qualifications:

• Organised. You have an innate capacity for organisation. It comes naturally to you – and you’re driven to organise disorganisation when you come across it.
• Team player. You’re a people person, and you excel at galvanising groups of people around an idea, project or task.
• Process-driven. You’re able to evidence times when you’ve grasped a complex situation, demystified it, and built processes to systemise productivity.
• Data-fluency. You’re energised by the prospect of sifting through – and bringing order to – large audience datasets.
• Experience with team workflow and project management software. You’re well versed in working with systems like Monday.com, Trello or Asana. You have evidence of innovating clear ways of working, delivering efficiencies with project management tools and driving user adoption for success.
• Intra-department experience. You are experienced in working cross-function and cross-department, bringing teams together and influencing towards a common goal.
• Committed to professional development. You have completed at least one professional development certification relating to project management, marketing operations or similar.

Additional Information:

We believe that great things happen when people connect face-to-face. That’s why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.

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