At a Glance
- Tasks: Lead organic social media initiatives to boost brand awareness and community engagement.
- Company: Candles & Oud, a British fragrance house blending Oud with modern perfumery.
- Benefits: Competitive salary, creative environment, and opportunities for personal growth.
- Other info: Fast-paced, dynamic workplace with a focus on collaboration and creativity.
- Why this job: Join a passionate team and make Oud a part of modern British life.
- Qualifications: Experience in organic social media strategy and creating engaging content.
Company Description Candles & Oud is a British fragrance house dedicated to making exceptional Oud easy to discover, wear and enjoy. The brand blends the richness of Oud with modern East-West perfumery to create distinctive, long-lasting fragrances for people, their homes and the gifts they give. Its collection includes parfum, candles, reed diffusers, body care and grooming, all crafted with performance, thoughtful presentation and accessible value in mind. Through products, education and personal guidance, Candles & Oud is working towards a future where Oud is a natural part of modern British life. The company culture is shaped by the CAO Standard: Compassion, Ambition and Ownership, and driven by the promise that everyone should Feel Exceptional.
Role Description The Strategic Viral Marketer - Organic Social will lead the development and execution of organic social media initiatives to grow brand awareness, engagement and community for Candles & Oud. This full-time, on-site role in London involves planning and managing content calendars across key social platforms, crafting platform-specific posts, and optimizing content for reach, shares and saves. The role includes identifying and leveraging trends, memes and cultural moments, collaborating with creative and product teams to develop highly shareable assets, and testing new content formats to drive viral potential. The Strategic Viral Marketer will analyze performance data, refine strategy based on insights, and actively engage with the online community through comments, messages and collaborations. The role also requires close partnership with marketing, retail and e-commerce teams to ensure organic social supports launches, campaigns and long-term brand storytelling.
Qualifications
- Strong experience in organic social media strategy, including planning content calendars, defining growth tactics and aligning social with broader brand goals.
- Proven ability to create engaging, shareable content (copy, short-form video, imagery) tailored to platforms such as Instagram, TikTok, YouTube Shorts and emerging channels.
- Skill in social listening, trend spotting and cultural insight gathering, with the ability to translate trends into brand-appropriate, viral-ready concepts.
- Competence in analytics and optimization, using platform insights and third-party tools to track performance, run experiments and continually improve results.
- Experience in community building and management, including responding to comments, managing DMs, encouraging user-generated content and nurturing advocates.
- Understanding of brand storytelling and visual identity, with the ability to work closely with designers, videographers and photographers to produce cohesive campaigns.
- Comfort working on-site in a fast-paced environment, with strong organizational skills, attention to detail and the ability to manage multiple projects and deadlines.
- Excellent written and verbal communication skills in English, with a clear, modern tone suitable for luxury and lifestyle audiences.
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Strategic Viral Marketer - Organic Social in London employer: Candles & Oud
Candles & Oud is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration in the luxury fragrance industry. With a commitment to employee growth, the company provides opportunities for professional development and encourages innovative thinking, all while enjoying the vibrant culture of London. The hybrid work model allows for flexibility, making it an attractive choice for those seeking a meaningful career in a globally expanding brand.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Viral Marketer - Organic Social in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Candles & Oud and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Candles & Oud are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Candles & Oud on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Candles & Oud. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Strategic Viral Marketer - Organic Social in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Candles & Oud. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Candles & Oud:Show us that you’ve done your homework! In your application, briefly mention what you admire about Candles & Oud’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Candles & Oud
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Candles & Oud will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Candles & Oud, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
