Digital Content Editor

We are one of the UK’s leading independent hospital groups and the largest in terms of revenue. From our 39 hospitals and 33 clinics, medical centres and consulting rooms across England, Wales, and Scotland, we provide diagnostics, inpatient, day case and outpatient care in areas including orthopaedics, gynaecology, cardiology, neurology, oncology, and general surgery. We also operate a network of private GPs and provide occupational health services to over 700 corporate clients.

The Digital Marketing team are now looking to recruit a Digital Content Editor for their existing team. These roles will report to the Senior Digital UX and Content Manager and sit within Central Marketing in a content team of Digital Content Managers and Editors. The roles will support the team during Spire’s digital transformation programme including involvement in the implementation of a new content management system, build of new website, content production process and implementing new ways of working.

As a Digital Content Editor you will be responsible for managing website content updates and approvals, managing business requests and maintaining content quality by ensuring that the content governance framework is followed. The Digital Content Editor will also support editorial processes including identifying content gaps, user needs, content production, clinical content reviews, content lifecycle management. They will support copy development and user journeys for new propositions and provide campaign support and landing pages.

• Working alongside the Senior Digital UX and Content Manager to implement content governance processes and ensuring high quality, user-centred content is published across our digital channels.
• Managing the publishing approval queue, checking and approving content requests ensuring that content meets copy clearance, brand, plain English, grammar and formatting guidelines before publishing.
• Copywriting and editing pages supporting existing and new user journeys and commercial propositions, treatment content and patient information.
• Providing training and support on digital tools including the content management system, event booking, content production and content governance platforms.
• Tracking of findings and managing improvements to site content flagged by the content governance tool Siteimprove.
• Implementing SEO on-page optimisations.
• Supporting content production and reviews across clinical and non-clinical content.
• Writing user stories and working with the web development team to get features through the Agile sprint process.
• Providing support and troubleshooting to the hospital content editors, business development managers and other stakeholders.
• Assisting with managing the ServiceNow support ticket process for the team and resolve issues where possible or escalate to the appropriate IT team or external agency.

• Essential: Demonstrable experience of managing website content.
• Strong written English, plain English, grammar and proofreading skills and attention to detail.
• Knowledge of web content management systems.
• Good Microsoft Office skills.
• Experience of creating training guides and delivering training.
• Ability to work collaboratively, strong stakeholder management skills and experience of working with people at all levels.
• Experience of working with third party agencies.
• Effective workflow management.
• Ability to prioritise workload and to work in a pressured environment.
• Ability to interpret site analytics, insights and user feedback to create content that supports the patient journey.
• Capable of understanding the needs of the target audience.
• Demonstrable commercial acumen.

• Desirable: Educated to a degree level in relevant subject matter.
• Experience of working within an editorial environment.
• Use of generative AI tools for content ideation, creation and SEO.
• Content design and copywriting skills.
• Project management experience.

• 35 days annual leave inclusive of bank holidays.
• Employer and employee contributory pension with flexible retirement options.
• Spire for you reward platform - discount and cashback for over 1000 retailers.
• Free wellness screening.
• Private medical insurance.
• Life assurance.

Spire Healthcare is committed to creating an environment that will attract, retain, and motivate its people. We are an equal opportunities employer, committed to the health and wellbeing of all our colleagues and consultants.

We firmly believe that it is our people that make the business successful, and everyone should have the opportunity to work in a motivated team, free from discrimination on any grounds. We, therefore, are keen to receive and review applications from all candidates of under-represented groups who feel they offer the requisite skills.

For us, it’s more than just treating patients; it’s about looking after people.