At a Glance
- Tasks: Lead innovative marketing strategies to enhance supporter journeys through Email and SMS.
- Company: Join Cancer Research UK, a leading charity dedicated to beating cancer.
- Benefits: Enjoy a competitive salary, flexible working options, and a supportive work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real difference in people's lives while developing your marketing skills.
- Qualifications: Experience in customer-focused marketing and strong project management skills required.
Marketing Manager (Supporter Journeys & CRM) If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information. We are recruiting for two complementary roles within our Digital team: One focused on multi-channel end-to-end supporter journey delivery and optimisation and one focused on Email and SMS channel delivery and performance.
Salary: £38,000 - £45,000 per annum
Department: Marketing, Fundraising & Engagement
Contract: 12 month fixed-term contract/secondment
Hours: Full time 35 hours per week but we are open to conversations about flexible working i.e., part time or compressed hours
Location: Stratford, London. Office-based with high flexibility (1-2 days per week in the office)
Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.
External closing date: 23 June 2026, 23:55
Internal closing date: 28 June 2026, 23:55
How do I apply? We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to fully complete the application questions and work history section of the online application form for us to be able to assess you quickly, fairly, and objectively. If you require more time to apply as part of a reasonable adjustment, please contact us as soon as possible.
Interviews: Week of 6 July 2026
At Cancer Research UK, we exist to beat cancer. We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone determined, someone like you. This is an exciting opportunity to join Cancer Research UK as a Marketing Manager in either our Loyalty & Cultivation team or Email & SMS team, where we are recruiting for two complementary roles focused on delivering outstanding supporter experiences. Both roles play a key part in shaping and delivering audience-centric, end-to-end journeys that engage and inspire our supporters.
What will I be doing?
- Work collaboratively with the Proposition and Audience Marketing functions to translate strategy into tactical delivery plans
- Work closely with internal teams such as Data Selections and Campaign Planning to continually make improvements to processes to ensure the smooth delivery of campaigns.
- Be a key driver to building our data and technology capability to deliver more efficient and audience led journeys
- Bringing together teams across the organisation to deliver a joined-up supporter experience
- Using a test-and-learn approach to optimise performance
- Monitoring and reporting on performance against KPIs
Role-specific focus (depending on post):
- Journey Delivery role: Work with stakeholders across Design, Product, Creative, Data and Technology teams to design, build and optimise outstanding, supporter-led journeys focusing on priority audiences. Delivering high quality end-to-end journeys across multiple channels, with a focus on campaigns using first party data. Ensuring engaging content and creative is aligned across channels and with brand messaging.
- Email & SMS role: Leading the delivery of email and SMS campaigns, including team management and channel optimisation. Manage a team of 5 Executives (3 Senior Executives, 2 Executives) to deliver email and SMS marketing campaign plans on time and meet agreed KPIs. Be a channel expert for email & SMS delivery and work with marketing teams across the charity to implement improvements to email and SMS campaigns and supporter journeys. Gather learnings of digital marketing trends or changes and work to implement these at Cancer Research UK. Work closely with the Product Manager for Adobe Campaign to maximise the potential of the tool and ensure its smooth running. Work closely with the Senior Channel Manager for Email & SMS to bring together an Email and SMS Community of Practice, a place where all marketers at the charity can share learnings and encourage testing to help optimise campaigns.
What skills are we looking for?
- Experience in a customer/supporter-focused marketing role
- Strong experience delivering cross-functional projects and managing stakeholders
- Understanding of end-to-end journeys and integrated campaigns
- Data-driven with experience using insight to improve performance
- Strong collaboration and influencing skills
- Solid grasp of data protection and consent regulations (GDPR, PECR), with awareness of how these impact fundraising and supporter communications
- Passion for delivering excellent supporter experiences
Additional experience (depending on role):
- Journey Delivery role: Experience of journey mapping, lifecycle planning or personalisation. Experience of delivering journeys that drive loyalty or meet non-financial customer/supporter needs, such as providing information and support, would be beneficial but not essential.
- Email & SMS role: Experience delivering email/SMS campaigns and using tools such as Adobe Campaign, including line management. Relevant line-management experience with proven leadership skills and the ability to manage competing priorities for yourself and others. Significant experience of using Adobe Campaign to deliver and report on best-in-class email and SMS campaigns. Experience of translating marketing strategy into tactical delivery plans. Passionate digital marketer knowledgeable in email and SMS marketing trends and developments. Data-driven with an understanding of UX principles and relevant experience of improving email and SMS marketing through insight and innovation. Excellent project management skills including resource and risk management. Proven track record of building and maintaining strong and collaborative relationships with a wide range of stakeholders. Proven ability to manage own workload and meet deadlines with little reference to line manager.
Our organisation values are designed to guide all that we do:
- Bold: Act with ambition, courage and determination
- Credible: Act with rigour and professionalism
- Human: Act to have a positive impact on people
- Together: Act inclusively and collaboratively
We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
What will I gain? We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
Internal Eligibility criteria: Internal candidates should ideally have completed their 6-month 'getting started' period before applying for other roles. You should also advise your current line manager at the point you make an internal application, or at the latest, at the point of being invited for an interview.
All internal candidates applying for a secondment, must have:
- completed their getting started period
- discussed their intention to apply and gained approval to apply with their line manager
- been in their substantive (home) role for at least 6 months (this is only applicable if you have previously been on secondment)
If you do not confirm that you meet these requirements, we will not be able to progress your application.
For more information about working with us please contact us.
Supporter Journey Manager and Email/SMS Manager in Stratford employer: Cancer Research UK
At Cancer Research UK, we are dedicated to creating a supportive and inclusive work environment that empowers our employees to thrive. With a strong focus on personal and professional development, we offer a generous benefits package and flexible working arrangements, allowing you to balance your career with your personal life. Join us in Stratford, London, where you will be part of a passionate team committed to making a meaningful impact in the fight against cancer.
StudySmarter Expert Advice🤫
We think this is how you could land Supporter Journey Manager and Email/SMS Manager in Stratford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cancer Research UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cancer Research UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cancer Research UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cancer Research UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Supporter Journey Manager and Email/SMS Manager in Stratford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cancer Research UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cancer Research UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cancer Research UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cancer Research UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cancer Research UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cancer Research UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
