At a Glance
- Tasks: Lead exciting email and SMS marketing campaigns using Adobe Campaign Manager.
- Company: Join a renowned organisation making a difference in cancer research.
- Benefits: Flexible working hours, generous benefits package, and career development opportunities.
- Other info: Dynamic role with a focus on innovation and optimisation in digital marketing.
- Why this job: Make an impact in digital marketing while mentoring and collaborating with a passionate team.
- Qualifications: Experience in email/SMS marketing and knowledge of Adobe Campaign or similar tools.
The predicted salary is between 40500 - 49500 £ per year.
Email & SMS Marketing Senior Executive
Contract: 12 month fixed-term contract
Hours: Full time 35 hours per week (Open to flexible working requests such as compressed hours or 4 day weeks)
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Due to internal moves, we are looking for an experienced Email and SMS marketing professional, looking for their next challenge. You'll use your experience to broadcast email marketing campaigns using Adobe Campaign Manager, alongside providing support to marketers across the organisation to deliver their own email marketing campaigns using the tool. This is an exciting opportunity to get to grips with a world-renowned multi-channel marketing platform.
- Deliver email and SMS marketing campaign plans to time, budget and against agreed KPIs with the support of the Email & SMS Marketing Executives
- Plan and build automated workflows which effectively deliver against marketing plans, Audience & Product objectives, and place supporters at their heart
- Lead on the delivery of data and digital campaign set-up requirements that ensure optimal targeting and tracking in collaboration with Data Selections and Web Analyst experts
- Work with UX experts to devise pre-launch test and learn initiatives, using results to recommend areas for optimisation
- Work collaboratively with other Digital Marketing & Delivery teams to execute campaigns effectively and efficiently, taking a holistic view of cross-channel activity
- Take a future-facing view of digital marketing trends and developments to ensure Cancer Research UK's email and SMS communications stay ahead of the curve, making recommendations to automate to gain efficiencies
- Mentor the Email & SMS Marketing Executives, guiding and upskilling them
- Work collaboratively with teams across Fundraising & Marketing to share learnings and best practice
Relevant experience of delivering email and SMS marketing campaigns, from planning through to execution and analysis
Experience of using Adobe Campaign or similar technology to deliver and automate campaigns, and knowledge of HTML
Experience of planning personalised email and SMS journeys for different audience segments
Passionate about digital marketing with a good knowledge of the latest trends
Data-driven with an understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation
Experience of building positive working relationships and working effectively as part of a team
Strong Microsoft Office skills, including Excel and PowerPoint
In return, we make sure you are supported by a generous benefits package, a wide range of career and personal development opportunities and high-quality tools, policies and processes to enable you to do your job well.
FTC Senior Marketing Executive in Stratford employer: Cancer Research UK
Cancer Research UK is an exceptional employer, offering a dynamic work environment in Stratford, London, where you can make a meaningful impact on health partnerships. With a strong emphasis on employee well-being, we provide flexible working arrangements and a comprehensive benefits package that supports a healthy work/life balance, alongside ample opportunities for professional growth and development within the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land FTC Senior Marketing Executive in Stratford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cancer Research UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cancer Research UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cancer Research UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cancer Research UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace FTC Senior Marketing Executive in Stratford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cancer Research UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cancer Research UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cancer Research UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cancer Research UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cancer Research UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cancer Research UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
