At a Glance
- Tasks: Drive supporter engagement and loyalty through innovative marketing campaigns.
- Company: Join Cancer Research UK, a leader in fighting cancer with a supportive culture.
- Benefits: Enjoy 25 days leave, flexible working, and tailored learning opportunities.
- Other info: Embrace a diverse and inclusive workplace where your ideas matter.
- Why this job: Make a real difference by building lasting relationships with supporters.
- Qualifications: Experience in email marketing and managing multi-channel campaigns is essential.
The predicted salary is between 28750 - 30000 £ per year.
Salary: £28,750 - £30,000 incl. London Weighting + excellent benefits
Contract length: 12 month FTC
Location: Angel, London
Closing date: Sunday 17th March 2019, 23:55
Are you a passionate marketeer who understands the importance and value of supporter loyalty? Does the idea of building a lasting relationship through testing data and content to build a relationship with Cancer Research UK’s supporters excite you? Will you help us put the supporter need at the heart of everything and inspire them to join us to beat cancer together? We are looking for a driven Senior Marketing Executive.
Responsibilities
- Support the Marketing Manager in campaign planning and delivery of best in class communications with our supporters.
- Drive supporter engagement through delivering high performing email communications.
- Build loyalty through the delivery of a loyalty communications plan, to time, budget and meeting agreed KPIs, by testing data, creative and challenging results.
- Manage campaign delivery including buying, target audience, data management and production.
- Brief designers and develop fundraising materials that align with our brand guidelines and tone of voice.
- Build great relationships with key stakeholders internally and externally to help ensure the delivery of effective campaigns.
- Write & edit copy, collate assets and proof emails and artwork.
- Ensure that campaigns are aligned, integrated and thoroughly evaluated to support our brand objectives.
Qualifications
- Strong experience of delivering email communications, including planning, copywriting and build.
- Experience in managing direct marketing campaigns across a range of channels including email, social media, digital advertising, direct mail and SMS, including data planning, selections and processing.
- Experience working with external agencies and in-house teams to deliver campaigns.
- Strong copywriting and proof reading skills to create engaging supporter communications.
- Data driven with experience of interpreting results and recommending opportunities for optimisation.
- Budget management experience, including financial administration.
- Supplier and relationship management skills to deliver campaigns efficiently and with as much added value as possible.
- Demonstrable ability to plan and prioritise own workload, meeting deadlines and dealing with changing priorities and deadlines.
Benefits
- Learning & development opportunities that are tailored to you.
- A wonderful culture where everyone feels valued.
- 25 days leave per annum with the option to buy 5 extra days.
- Excellent pension scheme.
- Life assurance.
- Season ticket loan.
- Volunteering opportunities.
- Fantastic work/life balance and flexible working.
We value diversity. At CRUK we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We actively encourage applications from people of all backgrounds and cultures and believe that a diverse workforce will help us to beat cancer sooner.
Senior Marketing Executive (Brand Loyalty) employer: Cancer Research UK
Cancer Research UK is an exceptional employer, offering a vibrant work culture in the heart of Angel, London, where your contributions directly impact the fight against cancer. With tailored learning and development opportunities, a strong emphasis on work-life balance, and a commitment to diversity and inclusion, you will thrive in an environment that values your unique skills and fosters personal growth. Join us to not only advance your career but also to make a meaningful difference in the lives of our supporters and the wider community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive (Brand Loyalty)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your successes and how you've driven engagement in past campaigns. Let them see the real you and what you can bring to the table.
✨Be Ready for the Interview
Prepare for common interview questions but also think about how you can relate your experience to their needs. Show them you understand their mission and how your skills can help boost supporter loyalty.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Cancer Research UK.
We think you need these skills to ace Senior Marketing Executive (Brand Loyalty)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your experience in email communications and campaign management, as these are key for us at StudySmarter.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for supporter loyalty and how you can help us build lasting relationships. Be sure to mention specific examples of your past successes.
Showcase Your Data Skills:Since we love data-driven decisions, don’t forget to include any experience you have with interpreting results and optimising campaigns. This will show us you understand the importance of testing and improving.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Cancer Research UK
✨Know Your Stuff
Before the interview, dive deep into Cancer Research UK's mission and values. Understand their approach to supporter loyalty and how your skills can contribute to their goals. This will show your genuine interest and help you connect your experience with their needs.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've managed, especially those involving email communications and data-driven strategies. Be ready to discuss what worked, what didn’t, and how you optimised results. This will demonstrate your hands-on experience and problem-solving skills.
✨Be Data-Driven
Since the role emphasises data interpretation, come prepared to discuss how you've used data to inform your marketing decisions. Bring examples of how you've tested different approaches and what insights you gained from the results. This will highlight your analytical mindset.
✨Build Rapport
During the interview, focus on building a connection with your interviewers. Ask insightful questions about their current campaigns and express your enthusiasm for collaborating with both internal teams and external agencies. This will showcase your relationship management skills and team spirit.
