Supporter Journey Manager and Email/SMS Manager in London

We are recruiting for two complementary roles within our Digital team:

• One focused on multi-channel end-to-end supporter journey delivery and optimisation
• One focused on Email and SMS channel delivery and performance

Salary: £38,000 - £45,000 per annum

Department: Marketing, Fundraising & Engagement

Contract: 12 month fixed-term contract/secondment

Hours: Full time 35 hours per week but we are open to conversations about flexible working i.e., part time or compressed hours

Location: Stratford, London. Office-based with high flexibility (1-2 days per week in the office)

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

What will I be doing?

• Work collaboratively with the Proposition and Audience Marketing functions to translate strategy into tactical delivery plans
• Work closely with internal teams such as Data Selections and Campaign Planning to continually make improvements to processes to ensure the smooth delivery of campaigns.
• Be a key driver to building our data and technology capability to deliver more efficient and audience led journeys
• Bringing together teams across the organisation to deliver a joined‑up supporter experience
• Using a test‑and‑learn approach to optimise performance
• Monitoring and reporting on performance against KPIs

Role‑specific focus (depending on post):

• Journey Delivery role:
  • Work with stakeholders across Design, Product, Creative, Data and Technology teams to design, build and optimise outstanding, supporter‑led journeys focusing on priority audiences.
  • Delivering high quality end‑to‑end journeys across multiple channels, with a focus on campaigns using first party data
  • Ensuring engaging content and creative is aligned across channels and with brand messaging
• Email & SMS role:
  • Leading the delivery of email and SMS campaigns, including team management and channel optimisation
  • Manage a team of 5 Executives (3 Senior Executives, 2 Executives) to deliver email and SMS marketing campaign plans on time and meet agreed KPIs
  • Be a channel expert for email & SMS delivery and work with marketing teams across the charity to implement improvements to email and SMS campaigns and supporter journeys.
  • Gather learnings of digital marketing trends or changes and work to implement these at Cancer Research UK
  • Work closely with the Product Manager for Adobe Campaign to maximise the potential of the tool and ensure its smooth running
  • Work closely with the Senior Channel Manager for Email & SMS to bring together an Email and SMS Community of Practice, a place where all marketers at the charity can share learnings and encourage testing to help optimise campaigns

What skills are we looking for?

• Experience in a customer/supporter‑focused marketing role
• Strong experience delivering cross‑functional projects and managing stakeholders
• Understanding of end‑to‑end journeys and integrated campaigns
• Data‑driven with experience using insight to improve performance
• Strong collaboration and influencing skills
• Solid grasp of data protection and consent regulations (GDPR, PECR), with awareness of how these impact fundraising and supporter communications
• Passion for delivering excellent supporter experiences

Additional experience (depending on role):

• Journey Delivery role:
  • Experience of journey mapping, lifecycle planning or personalisation.
  • Experience of delivering journeys that drive loyalty or meet non‑financial customer/supporter needs, such as providing information and support, would be beneficial but not essential.
• Email & SMS role:
  • Experience delivering email/SMS campaigns and using tools such as Adobe Campaign, including line management
  • Relevant line‑management experience with proven leadership skills and the ability to manage competing priorities for yourself and others
  • Significant experience of using Adobe Campaign to deliver and report on best‑in‑class email and SMS campaigns
  • Experience of translating marketing strategy into tactical delivery plans
  • Passionate digital marketer knowledgeable in email and SMS marketing trends and developments
  • Data‑driven with an understanding of UX principles and relevant experience of improving email and SMS marketing through insight and innovation
  • Excellent project management skills including resource and risk management
  • Proven track record of building and maintaining strong and collaborative relationships with a wide range of stakeholders.
  • Proven ability to manage own workload and meet deadlines with little reference to line manager

Our organisation values are designed to guide all that we do:

• Bold: Act with ambition, courage and determination
• Credible: Act with rigour and professionalism
• Human: Act to have a positive impact on people
• Together: Act inclusively and collaboratively

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high‑quality tools. Our policies and processes enable you to improve your work‑life balance, take positive steps in your career and achieve your personal wellbeing goals.