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- Tasks: Drive supporter engagement and loyalty through innovative marketing campaigns.
- Company: Join Cancer Research UK, a leader in the fight against cancer.
- Benefits: Enjoy 25 days leave, flexible working, and tailored development opportunities.
- Other info: Be part of a diverse team dedicated to beating cancer together.
- Why this job: Make a real impact by building lasting relationships with supporters.
- Qualifications: Experience in email marketing, campaign management, and strong copywriting skills.
The predicted salary is between 28750 - 30000 £ per year.
Salary: £28,750 - £30,000 incl. London Weighting + excellent benefits
Contract length: 12 month FTC
Location: Angel, London
Are you a passionate marketeer who understands the importance and value of supporter loyalty? Does the idea of building a lasting relationship through testing data and content to build a relationship with Cancer Research UK’s supporters excite you? Will you help us put the supporter need at the heart of everything and inspire them to join us to beat cancer together?
We are looking for a driven Senior Marketing Executive to:
- Support the Marketing Manager in campaign planning and delivery of best in class communications with our supporters
- Drive supporter engagement through delivering high performing email communications
- Build loyalty through the delivery of a loyalty communications plan, to time, budget and meeting agreed KPIs, by testing data, creative and challenging results.
- Manage campaign delivery including buying, target audience, data management and production
- Brief designers and develop fundraising materials that align with our brand guidelines and tone of voice
- Build great relationships with key stakeholders internally and externally to help ensure the delivery of effective campaigns
- Write & edit copy, collate assets and proof emails and artwork
- Ensure that campaigns are aligned, integrated and thoroughly evaluated to support our brand objectives.
Here at Cancer Research UK, our understanding of cancer is increasing at a faster pace than ever before, and more people are surviving thanks to the work we do. Great marketing obviously plays a key role in Fundraising and Marketing and is key to help us achieve our ambitious income goals. You will drive improvements to ensure our campaigns are at the top of their game.
You can help us save millions of lives through:
- Strong experience of delivering email communications, including planning, copywriting and build
- Experience in managing direct marketing campaigns across a range of channels including email, social media, digital advertising, direct mail and SMS, including data planning, selections and processing
- Experience working with external agencies and in-house teams to deliver campaigns
- Strong copywriting and proof reading skills to create engaging supporter communications
- Data driven with experience of interpreting results and recommending opportunities for optimisation
- Budget management experience, including financial administration
- Your brilliant supplier and relationship management skills to deliver campaigns efficiently and with as much added value as possible
- Demonstrable ability to plan and prioritise own workload, meeting deadlines and dealing with changing priorities and deadlines.
What’s in it for you? We can also offer you:
- Learning & development opportunities that are tailored to you
- A wonderful culture where everyone feels valued
- 25 days leave per annum with the option to buy 5 extra days
- Excellent pension scheme
- Life assurance
- Season ticket loan
- Volunteering opportunities
- Fantastic work/life balance and flexible working
Our relentless drive towards beating cancer means that we’re constantly trying new avenues, which means you’ll be innovative, open-minded and adept at working with ambiguity. You’ll also be able to engage and win people over, convey complex ideas succinctly and have tenacity. If that sounds like you, then we want you to be part of our team. Together we will beat cancer.
Closing date: Sunday 17th March 2019, 23:55
At CRUK we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We actively encourage applications from people of all backgrounds and cultures and believe that a diverse workforce will help us to beat cancer sooner.
Please note, from 2019, we will be relocating from our current offices in Islington to a new office space in Stratford, close to the Olympic Park.
Senior Marketing Executive (Brand Loyalty) in London employer: Cancer Research UK
Contact Detail:
Cancer Research UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive (Brand Loyalty) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Cancer Research UK. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show your passion for brand loyalty! When you get the chance to chat with hiring managers or during interviews, share your ideas on how to enhance supporter engagement. Let them see your enthusiasm for the role!
✨Tip Number 3
Prepare for those tricky interview questions! Think about your past experiences with email campaigns and data-driven marketing. Be ready to discuss specific examples that highlight your skills and achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our mission to beat cancer together.
We think you need these skills to ace Senior Marketing Executive (Brand Loyalty) in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for supporter loyalty shine through. We want to see how much you care about building lasting relationships and making a difference in the fight against cancer.
Tailor Your Experience: Make sure to highlight your relevant experience in email communications and campaign management. We’re looking for someone who can demonstrate their skills in a way that aligns with our mission and values.
Be Data-Driven: Since we love data, don’t forget to mention any experience you have with interpreting results and optimising campaigns. Show us how you’ve used data to drive engagement and improve outcomes in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Cancer Research UK.
How to prepare for a job interview at Cancer Research UK
✨Know Your Audience
Before the interview, take some time to research Cancer Research UK and their mission. Understand their brand values and how they engage with supporters. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Campaign Experience
Be ready to discuss specific examples of marketing campaigns you've managed, especially those involving email communications and data-driven strategies. Highlight your role in planning, execution, and results, as this aligns perfectly with what they're looking for in a Senior Marketing Executive.
✨Demonstrate Your Copywriting Skills
Since strong copywriting is crucial for this role, prepare to share samples of your work or discuss your approach to crafting engaging supporter communications. Be ready to explain how you adapt your tone of voice to fit different audiences while maintaining brand consistency.
✨Prepare Questions About Their Strategies
Think of insightful questions to ask during the interview about their current marketing strategies and how they measure success. This shows that you're not only interested in the position but also eager to contribute ideas and improvements to their existing processes.