At a Glance
- Tasks: Lead innovative marketing campaigns for vital charity products and drive impactful results.
- Company: Join a leading charity dedicated to life-saving research and community support.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and innovation.
- Why this job: Make a real difference in cancer research while honing your marketing skills.
- Qualifications: Experience in marketing, strong problem-solving skills, and a collaborative mindset.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for an experienced and commercially minded marketing professional to join our Individual Giving team as a Product Marketing Senior Executive. The Individual Giving team sits within our Marketing and Digital department and is responsible for driving support across six key income generating products, with a special focus on regular giving – the charity's second largest source of income and a vital contributor to Cancer Research UK's life‑saving work.
Responsibilities:
- Lead the delivery of campaign set‑up, development and launch across multiple channels (including ALT digital channels, direct mail, email, and social), working closely with agencies and delivery teams to deliver on time and within budget.
- Translate cross‑channel integrated briefs into production‑specific briefs, leading the delivery of data and digital campaign set‑up requirements in collaboration with Data Selections, Adobe, Web Analyst, Social and Marketing Delivery teams.
- Take responsibility for the content and creative production process, working with agencies, freelancers and the in‑house Creative Team to develop compelling creative across a range of channels.
- Approach campaign challenges with a quick‑thinking, solution‑driven attitude and a strong problem‑solving mindset.
- Lead in‑campaign reporting and post‑campaign analysis, sharing optimisation recommendations and insights to improve future campaigns, in partnership with the Product Marketing Manager and key stakeholders.
- Collaborate with UX experts to devise pre‑launch test‑and‑learn initiatives and use results to recommend optimisation opportunities.
- With Marketing Executive support, lead all aspects of campaign delivery, including direct mail production and new supporter letter fulfilment.
- Maintain the marketing activity plan, ensuring upcoming campaigns and activities are briefed to the appropriate teams in advance.
We think you need these skills to ace Senior Executive - Product Marketing in London
Campaign Management
Digital Marketing
Direct Mail Marketing
Email Marketing
Social Media Marketing
Creative Production
Problem-Solving Skills
