At a Glance
- Tasks: Lead performance management and drive insights to optimise marketing effectiveness.
- Company: Join Cancer Research UK, a leader in the fight against cancer.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Be part of a bold, credible, and human team dedicated to making a difference.
- Why this job: Make a real impact in transforming supporter engagement and accelerating progress against cancer.
- Qualifications: Experience in performance management, data analysis, and financial forecasting.
The predicted salary is between 50000 - 60000 £ per year.
We are looking for a proactive and experienced performance professional to join us as Marketing Performance Senior Manager in our Data, Insight and Performance team. Cancer Research UK has a vision of a world where everyone can live longer, better lives, free from the fear of cancer. To help achieve this, we are strengthening how we engage and inspire people, evolving the way we use insight, data and digital tools to deepen supporter relationships and grow our impact.
As a Marketing Performance Senior Manager, you'll act as a strategic performance partner, bringing together audience, marketing and financial performance to tell a clear and compelling story of delivery against plans. You'll work cross-functionally with Finance and specialist teams to provide insight, forecasting, scenario modelling and performance recommendations that drive decision-making, inform investment choices, shape future plans and unlock opportunities for growth. If you're passionate about turning performance data into action and influence, we'd love to hear from you.
Responsibilities
- Develop and communicate the function performance story (including audience performance) across hub & spoke (and key audiences) working in partnership with other performance managers, Finance and DIP specialist colleagues to ensure a consistent view.
- Facilitate an effective performance management process, establishing function level performance frameworks and enabling regular review of performance, identifying risks and opportunities to ensure insights drive decision making and action in year and during the annual planning process.
- Lead forecasting and financial performance management processes, partnering with Finance, Events and Marketing teams, including annual budget planning, in-year reforecasting, scenario modelling and identification of risks and opportunities to optimise income, expenditure and return on investment.
- Ensure business stakeholders have easy access to a centralised, consistent, independent, and accessible view of performance which is up to date and relevant.
- Work with DIP colleagues to identify and enable opportunities to reduce manual work to focus effort on insight and performance storytelling and to identify opportunities for innovation through data to improve our processes, offer and engagement with supporters.
- Partner with marketing, fundraising and finance teams to set campaign and audience performance targets, ensuring plans are underpinned by robust forecasting, insight and evidence-based assumptions. Monitor campaign and portfolio performance to optimise marketing effectiveness and deliver income ambitions.
- Lead on working with Senior Programme and Senior Product Managers (or equivalent roles) to prioritise, commission and deliver the programme of PM activity.
- Proven experience working with finance, data, insight, and planning or proposition teams to build a unified and trusted view of performance, including setting up frameworks and facilitating regular reviews.
- Strong understanding of performance measurement techniques across marketing, audience engagement, and organisational effectiveness.
- Experience of financial performance management, including budget planning, forecasting, reforecasting and scenario modelling, with the ability to translate financial and operational performance into actionable recommendations.
- Ability to synthesise performance insights across multiple propositions and audiences to support strategic planning and decision-making.
- Experience contributing to organisational change, particularly in evolving performance culture and embedding audience-led approaches.
- Understanding of data governance principles and ability to identify and address data literacy needs across teams.
- Ability to translate complex data into strategic recommendations and compelling narratives for non-technical audiences.
- Proficiency in tools such as Excel, Power BI, Tableau, or equivalent, with strong analytical and problem-solving skills.
- Confident communicator with a proven ability to influence stakeholders at all levels, including in challenging or ambiguous situations.
- Seeks new methods and innovations in measurement, effectiveness, and performance management to drive improvement and learning.
Organisational values
- Bold: Act with ambition, courage and determination.
- Credible: Act with rigour and professionalism.
- Human: Act to have a positive impact on people.
- Together: Act inclusively and collaboratively.
We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
Marketing Performance Senior Manager in City of Westminster employer: Cancer Research UK
At Cancer Research UK, we pride ourselves on being an exceptional employer that champions a culture of collaboration, innovation, and inclusivity. As a Marketing Performance Senior Manager, you will not only contribute to our vital mission of beating cancer but also benefit from a supportive work environment that prioritises professional growth and development. With access to cutting-edge tools and a commitment to employee well-being, you'll find meaningful opportunities to make a real impact in the lives of others while advancing your career in a dynamic and purpose-driven organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Performance Senior Manager in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cancer Research UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cancer Research UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cancer Research UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cancer Research UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Performance Senior Manager in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cancer Research UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cancer Research UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cancer Research UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cancer Research UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cancer Research UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cancer Research UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
