At a Glance
- Tasks: Lead multi-channel supporter journeys and optimise email/SMS campaigns for maximum impact.
- Company: Join Cancer Research UK, a leading charity with a mission to save lives.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Dynamic team environment with a commitment to equality and inclusion.
- Why this job: Make a real difference in people's lives while honing your marketing skills.
- Qualifications: Experience in customer-focused marketing and strong project management skills.
The predicted salary is between 38000 - 45000 £ per year.
We are recruiting for two complementary roles within our Digital team:
- One focused on multi‑channel end‑to‑end supporter journey delivery and optimisation
- One focused on Email and SMS channel delivery and performance
Salary: £38,000 - £45,000 per annum
Department: Marketing, Fundraising & Engagement
Contract: 12 month fixed‑term contract/secondment
Hours: Full time 35 hours per week, with flexibility for part time or compressed hours
Location: Stratford, London (office‑based with 1-2 days per week in the office)
Visa sponsorship: You must be eligible to work in the UK to apply. Cancer Research UK is not able to offer visa sponsorship.
Closing dates: External 23 June 2026, 23:55 & Internal 28 June 2026, 23:55
We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion.
What will I be doing?
- Work collaboratively with the Proposition and Audience Marketing functions to translate strategy into tactical delivery plans
- Work closely with internal teams such as Data Selections and Campaign Planning to continually improve processes for smooth delivery of campaigns
- Be a key driver in building our data and technology capability to deliver more efficient, audience‑led journeys
- Bring together teams across the organisation to deliver a joined‑up supporter experience
- Use a test‑and‑learn approach to optimise performance
- Monitor and report on performance against KPIs
Role‑specific focus (depending on post)
Journey Delivery role:- Work with stakeholders across Design, Product, Creative, Data and Technology teams to design, build and optimise outstanding, supporter‑led journeys focusing on priority audiences
- Deliver high quality end‑to‑end journeys across multiple channels, focusing on campaigns using first‑party data
- Ensure engaging content and creative are aligned across channels and with brand messaging
- Lead the delivery of email and SMS campaigns, including team management and channel optimisation
- Manage a team of 5 Executives (3 Senior Executives, 2 Executives) to deliver marketing campaign plans on time and meet agreed KPIs
- Serve as a channel expert for email & SMS delivery and work with marketing teams across the charity to implement improvements to campaigns and supporter journeys
- Gather learnings of digital marketing trends or changes and implement these at Cancer Research UK
- Work closely with the Product Manager for Adobe Campaign to maximise the tool’s potential and ensure its smooth running
- Collaborate with the Senior Channel Manager for Email & SMS to build an Email and SMS Community of Practice, fostering learning and testing for optimisation
What skills are we looking for?
- Experience in a customer‑supporter focused marketing role
- Strong experience delivering cross‑functional projects and managing stakeholders
- Understanding of end‑to‑end journeys and integrated campaigns
- Data‑driven mindset with experience using insight to improve performance
- Strong collaboration and influencing skills
- Solid grasp of data protection and consent regulations (GDPR, PECR) with awareness of their impact on fundraising and supporter communications
- Passion for delivering excellent supporter experiences
Additional experience (depending on role)
Journey Delivery role:- Experience of journey mapping, lifecycle planning or personalisation
- Experience delivering journeys that drive loyalty or meet non‑financial supporter needs, such as providing information and support (beneficial but not essential)
- Experience delivering email/SMS campaigns and using tools such as Adobe Campaign, including line management
- Relevant line‑management experience with proven leadership skills and the ability to manage competing priorities for yourself and others
- Significant experience of using Adobe Campaign to deliver and report on best‑in‑class email and SMS campaigns
- Experience translating marketing strategy into tactical delivery plans
- Passionate digital marketer knowledgeable in email and SMS marketing trends and developments
- Data‑driven with an understanding of UX principles and relevant experience improving email and SMS marketing through insight and innovation
- Excellent project management skills including resource and risk management
- Proven track record of building and maintaining strong, collaborative relationships with a wide range of stakeholders
- Proven ability to manage own workload and meet deadlines with little reference to a line manager
Supporter Journey Manager and Email/SMS Manager employer: Cancer Research UK (CRUK)
Cancer Research UK is an exceptional employer, offering a dynamic work environment in Stratford, London, where flexibility and collaboration are at the heart of our culture. With a strong commitment to employee growth, we provide opportunities for professional development and a chance to make a meaningful impact in the fight against cancer through innovative marketing strategies. Join us to be part of a passionate team dedicated to delivering outstanding supporter experiences while enjoying a supportive atmosphere that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Supporter Journey Manager and Email/SMS Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cancer Research UK (CRUK) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cancer Research UK (CRUK) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cancer Research UK (CRUK) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cancer Research UK (CRUK). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Supporter Journey Manager and Email/SMS Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cancer Research UK (CRUK). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cancer Research UK (CRUK):Show us that you’ve done your homework! In your application, briefly mention what you admire about Cancer Research UK (CRUK)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cancer Research UK (CRUK)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cancer Research UK (CRUK) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cancer Research UK (CRUK), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
