Marketing Manager (Supporter Journeys & CRM)
We are recruiting for two complementary roles within our Digital team:
- One focused on multi‑channel end‑to‑end supporter journey delivery and optimisation
- One focused on Email and SMS channel delivery and performance
Salary: £38,000 - £45,000 per annum
Department: Marketing, Fundraising & Engagement
Contract: 12 month fixed‑term contract/secondment
Hours: Full time 35 hours per week, with flexibility for part time or compressed hours
Location: Stratford, London (office‑based with 1-2 days per week in the office)
Visa sponsorship: You must be eligible to work in the UK to apply. Cancer Research UK is not able to offer visa sponsorship.
Closing dates: External 23 June 2026, 23:55 & Internal 28 June 2026, 23:55
We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion.
What will I be doing?
- Work collaboratively with the Proposition and Audience Marketing functions to translate strategy into tactical delivery plans
- Work closely with internal teams such as Data Selections and Campaign Planning to continually improve processes for smooth delivery of campaigns
- Be a key driver in building our data and technology capability to deliver more efficient, audience‑led journeys
- Bring together teams across the organisation to deliver a joined‑up supporter experience
- Use a test‑and‑learn approach to optimise performance
- Monitor and report on performance against KPIs
Role‑specific focus (depending on post)
Journey Delivery role:
- Work with stakeholders across Design, Product, Creative, Data and Technology teams to design, build and optimise outstanding, supporter‑led journeys focusing on priority audiences
- Deliver high quality end‑to‑end journeys across multiple channels, focusing on campaigns using first‑party data
- Ensure engaging content and creative are aligned across channels and with brand messaging
Email & SMS role:
- Lead the delivery of email and SMS campaigns, including team management and channel optimisation
- Manage a team of 5 Executives (3 Senior Executives, 2 Executives) to deliver marketing campaign plans on time and meet agreed KPIs
- Serve as a channel expert for email & SMS delivery and work with marketing teams across the charity to implement improvements to campaigns and supporter journeys
- Gather learnings of digital marketing trends or changes and implement these at Cancer Research UK
- Work closely with the Product Manager for Adobe Campaign to maximise the tool’s potential and ensure its smooth running
- Collaborate with the Senior Channel Manager for Email & SMS to build an Email and SMS Community of Practice, fostering learning and testing for optimisation
What skills are we looking for?
- Experience in a customer‑supporter focused marketing role
- Strong experience delivering cross‑functional projects and managing stakeholders
- Understanding of end‑to‑end journeys and integrated campaigns
- Data‑driven mindset with experience using insight to improve performance
- Strong collaboration and influencing skills
- Solid grasp of data protection and consent regulations (GDPR, PECR) with awareness of their impact on fundraising and supporter communications
- Passion for delivering excellent supporter experiences
Additional experience (depending on role)
Journey Delivery role:
- Experience of journey mapping, lifecycle planning or personalisation
- Experience delivering journeys that drive loyalty or meet non‑financial supporter needs, such as providing information and support (beneficial but not essential)
Email & SMS role:
- Experience delivering email/SMS campaigns and using tools such as Adobe Campaign, including line management
- Relevant line‑management experience with proven leadership skills and the ability to manage competing priorities for yourself and others
- Significant experience of using Adobe Campaign to deliver and report on best‑in‑class email and SMS campaigns
- Experience translating marketing strategy into tactical delivery plans
- Passionate digital marketer knowledgeable in email and SMS marketing trends and developments
- Data‑driven with an understanding of UX principles and relevant experience improving email and SMS marketing through insight and innovation
- Excellent project management skills including resource and risk management
- Proven track record of building and maintaining strong, collaborative relationships with a wide range of stakeholders
- Proven ability to manage own workload and meet deadlines with little reference to a line manager
