At a Glance
- Tasks: Lead innovative marketing campaigns to support life-saving work at Cancer Research UK.
- Company: Join a leading charity dedicated to beating cancer with a collaborative team.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and problem-solving.
- Why this job: Make a real difference in the fight against cancer while developing your marketing skills.
- Qualifications: Experience in marketing and a passion for impactful campaigns.
The predicted salary is between 33000 - 37000 £ per year.
At Cancer Research UK, we exist to beat cancer. We are looking for an experienced and commercially minded marketing professional to join our Individual Giving team as a Product Marketing Senior Executive.
The Individual Giving team sits within our Marketing and Digital department and is responsible for driving support across six key income‑generating products. Our largest focus is regular giving, which represents the charity’s second largest source of income and plays a vital role in funding Cancer Research UK’s life‑saving work.
What will I be doing?
- Lead the delivery of campaign setup, development and launch across multiple channels (including ALT digital channels, direct mail, email, social), working closely with agencies, multiple delivery teams and staying on time and within budget.
- Translate cross‑channel integrated briefs into production‑specific briefs, leading on the delivery of data and digital campaign set‑up requirements in collaboration with Data Selections, Adobe, Web Analyst, Social and Marketing Delivery teams.
- Take responsibility for content and creative production, working with agencies, freelancers and in‑house Creative Team to develop compelling creative across a range of channels.
- Adopt a solution‑driven, problem‑solving attitude when faced with campaign challenges.
- Lead in‑campaign reporting and post‑campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with the Product Marketing Manager and key stakeholders.
- Work with UX experts to devise pre‑launch test and learn initiatives, using results to recommend optimisation opportunities.
- With Marketing Executive support, lead on all aspects of campaign delivery including direct‑mail production and new supporter letter fulfilment.
- Keep the marketing activity plan up to date and ensure upcoming campaigns and activity are briefed to the correct teams in advance.
We think you need these skills to ace Senior Executive - Product Marketing
Campaign Management
Cross-Channel Marketing
Content Production
Creative Development
Problem-Solving Skills
Data Analysis
Digital Marketing
