At a Glance
- Tasks: Lead the strategic direction and growth of the Legacy proposition at Cancer Research UK.
- Company: Join a leading charity dedicated to cancer research with a collaborative culture.
- Benefits: Generous salary, flexible working, career development, and a supportive environment.
- Other info: Inclusive workplace that values diversity and encourages applications from all backgrounds.
- Why this job: Make a real impact in fundraising while shaping innovative supporter experiences.
- Qualifications: Experience in leading complex propositions and strong leadership skills required.
The predicted salary is between 85000 - 92000 € per year.
Salary: £85,000 - £92,000 plus benefits
Reports to: Director of Fundraising & Engagement
Propositions Directorate: Marketing, Fundraising & Engagement
Contract: Permanent
Hours: Full time 35 hours per week
Location: Stratford, London (office-based with high flexibility – 1–2 days per week in the office)
Closing date: 24 May 2026 23:55
Visa sponsorship: Cancer Research UK can consider visa sponsorship for this vacancy.
What will I be doing?
- Reshape the strategic direction and deliver sustainable growth of the Legacy proposition, defining a clear, compelling vision rooted in audience need, insight and CRUK strategy.
- Own performance and long-term value, shaping and delivering a bold, evidence‑led growth strategy that increases consideration, market share and the value of complex gifts across diverse audiences.
- Work with matrixed teams to design and evolve brilliant end‑to‑end experiences, working across channels, journeys and touchpoints to create emotionally resonant, modern supporter experiences at scale.
- Lead innovation and modernisation, using insight, test‑and‑learn approaches and strong commercial judgement to respond to a rapidly changing wealth and fundraising landscape.
- Shape how technology enables the proposition, partnering closely across digital, data and delivery to ensure seamless, future‑ready journeys.
- Build and lead high‑performing, multidisciplinary teams, bringing together proposition, operations and specialist expertise to deliver excellence through inclusive, empowering leadership.
- Act as a visible sector leader and trusted internal partner, influencing senior stakeholders and playing an active role in the wider transformation of fundraising at Cancer Research UK.
What are we looking for?
- Experience leading a complex proposition, product or portfolio in a customer‑centric environment, balancing delivery today with long‑term value.
- Strong commercial judgement, with the confidence to make evidence‑led trade‑offs and prioritisation decisions.
- A deep understanding of audience behaviour, and how insight, digital capability and service design come together to create compelling end‑to‑end experiences.
- A compelling communicator and influencer, able to articulate vision clearly and bring diverse stakeholders with you.
- Proven leadership of large, multidisciplinary teams in complex matrixed organisations; an inclusive, inspiring leader who delivers through strong relationships.
- A strategic, future‑focused mindset, comfortable leading through ambiguity and change.
- Curiosity, ambition and a genuine desire to push the sector forward, not replicate what’s gone before.
Our organisation values
- Bold: Act with ambition, courage and determination
- Credible: Act with rigour and professionalism
- Human: Act to have a positive impact on people
- Together: Act inclusively and collaboratively
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high‑quality tools. Our policies and processes enable you to improve your work‑life balance, take positive steps in your career and achieve your personal wellbeing goals. Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under‑represented. We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. Please contact if you need any adjustments to enable this to happen. Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.
Head of Proposition - Legacies employer: Cancer Research UK (CRUK)
Cancer Research UK is an exceptional employer, offering a dynamic and inclusive work culture that prioritises employee wellbeing and professional growth. Located in Stratford, London, the role of Head of Proposition – Legacies provides the opportunity to lead innovative strategies in a supportive environment, with flexible working arrangements and a commitment to diversity. Employees benefit from a generous package, career development opportunities, and the chance to make a meaningful impact in the fight against cancer.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Proposition - Legacies
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Cancer Research UK. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into CRUK's mission and values. Show us how your experience aligns with their goals, especially around legacy propositions and audience engagement.
✨Tip Number 3
Practice your pitch! Be ready to articulate your vision clearly and how you can lead teams effectively. We want to see your passion and how you can inspire others to join you on this journey.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and making a difference.
We think you need these skills to ace Head of Proposition - Legacies
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Proposition role. Highlight your experience in leading complex propositions and how it aligns with our mission at Cancer Research UK.
Showcase Your Leadership Skills:We want to see your leadership style! Share examples of how you've built and led high-performing teams, especially in a customer-centric environment. This is key for us!
Be Data-Driven:Demonstrate your strong commercial judgement by including specific examples of how you've used data and insights to make decisions. We love evidence-led approaches!
Communicate Clearly:Your ability to communicate your vision is crucial. Make sure your application reflects your compelling communication skills and how you can influence diverse stakeholders.
How to prepare for a job interview at Cancer Research UK (CRUK)
✨Know Your Proposition Inside Out
Before the interview, dive deep into the Legacy proposition. Understand its current state, challenges, and opportunities. Be ready to discuss how you would reshape its strategic direction and deliver sustainable growth, as this will show your commitment and insight into the role.
✨Showcase Your Leadership Style
Prepare examples that highlight your experience in leading multidisciplinary teams. Discuss how you've fostered inclusive environments and empowered team members. This is crucial, as they’re looking for someone who can build high-performing teams and influence stakeholders effectively.
✨Demonstrate Commercial Acumen
Be ready to talk about your strong commercial judgement. Share specific instances where you made evidence-led decisions that balanced immediate delivery with long-term value. This will illustrate your ability to navigate complex propositions in a customer-centric environment.
✨Communicate Your Vision Clearly
Practice articulating your vision for the Legacy proposition. Use clear, compelling language to convey how you would create emotionally resonant supporter experiences. Remember, they want a compelling communicator who can bring diverse stakeholders along on the journey.