Product Marketing Manager, EMEA & APAC

Product Marketing Manager, EMEA & APAC – Canary Technologies

Canary Technologies is seeking a highly experienced Product Marketing Manager to develop and execute the Go‑to‑Market strategies across the EMEA and APAC regions. In this cross‑functional role, you will combine storytelling, market insight, and sales enablement to grow the business in dynamic, culturally diverse markets.

Responsibilities

• Become the authoritative expert on the hospitality tech landscape, customer needs, competitive dynamics, and regulatory requirements specific to the EMEA and APAC regions.
• Own and execute regional GTM plans for new product launches, features, and major releases, adapting global strategies to local market nuances.
• Develop compelling, culturally relevant product positioning, value propositions, and messaging that address the unique pain points of hoteliers and guests in target countries.
• Partner closely with regional Sales and Customer Success teams to create localized sales tools and collateral, including presentations, case studies, battlecards, and training materials.
• Collaborate with the content and demand generation teams to support regional marketing campaigns, events, and localized content (e.g., website copy, blogs, webinars) that drive pipeline.
• Track and analyze key competitors, identify their strategies, product features, and market presence in EMEA/APAC to inform our regional roadmap and differentiation strategy.
• Utilize data to measure the success of regional marketing initiatives, GTM programs, and product adoption, reporting on key metrics and providing actionable insights for optimization.
• Act as the liaison between the global Product, Marketing, Sales, and Leadership teams, synthesizing market feedback to influence the product roadmap and corporate strategy.

Qualifications

• 5‑8+ years of progressive experience in Product Marketing, with a significant focus on or experience in the EMEA and/or APAC markets for a B2B SaaS company.
• Experience in the hospitality, travel, or property technology (PropTech) industry is a strong plus.
• Proven track record of successfully launching and growing products in diverse international markets, including developing localized GTM strategies.
• Exceptional written and verbal communication skills, native‑level proficiency in English.
• Strong analytical skills, with the ability to interpret market data, campaign performance, and competitive intelligence to make strategic recommendations.
• Demonstrated ability to work effectively across different time zones and cultures with a highly matrixed, global team.
• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree a bonus.

€110,000 – €130,000 a year

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Hospitality