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- Tasks: Lead product marketing strategies across EMEA and APAC, driving growth in diverse markets.
- Company: Join Canary Technologies, a leader in hospitality tech with a global impact.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Why this job: Make a difference in the hospitality industry while working with a dynamic, international team.
- Qualifications: 5-8+ years in Product Marketing, preferably in B2B SaaS or hospitality sectors.
- Other info: Collaborate across cultures and time zones in a fast-paced, innovative environment.
The predicted salary is between 88000 - 104000 £ per year.
Canary Technologies is seeking a highly experienced Product Marketing Manager to develop and execute the Go‐to‐Market strategies across the EMEA and APAC regions. In this cross‐functional role, you will combine storytelling, market insight, and sales enablement to grow the business in dynamic, culturally diverse markets.
Responsibilities
- Become the authoritative expert on the hospitality tech landscape, customer needs, competitive dynamics, and regulatory requirements specific to the EMEA and APAC regions.
- Own and execute regional GTM plans for new product launches, features, and major releases, adapting global strategies to local market nuances.
- Develop compelling, culturally relevant product positioning, value propositions, and messaging that address the unique pain points of hoteliers and guests in target countries.
- Partner closely with regional Sales and Customer Success teams to create localized sales tools and collateral, including presentations, case studies, battlecards, and training materials.
- Collaborate with the content and demand generation teams to support regional marketing campaigns, events, and localized content (e.g., website copy, blogs, webinars) that drive pipeline.
- Track and analyze key competitors, identify their strategies, product features, and market presence in EMEA/APAC to inform our regional roadmap and differentiation strategy.
- Utilize data to measure the success of regional marketing initiatives, GTM programs, and product adoption, reporting on key metrics and providing actionable insights for optimization.
- Act as the liaison between the global Product, Marketing, Sales, and Leadership teams, synthesizing market feedback to influence the product roadmap and corporate strategy.
Qualifications
- 5‐8+ years of progressive experience in Product Marketing, with a significant focus on or experience in the EMEA and/or APAC markets for a B2B SaaS company.
- Experience in the hospitality, travel, or property technology (PropTech) industry is a strong plus.
- Proven track record of successfully launching and growing products in diverse international markets, including developing localized GTM strategies.
- Exceptional written and verbal communication skills, native‐level proficiency in English.
- Strong analytical skills, with the ability to interpret market data, campaign performance, and competitive intelligence to make strategic recommendations.
- Demonstrated ability to work effectively across different time zones and cultures with a highly matrixed, global team.
- Bachelor's degree in Marketing, Business, or a related field; Master's degree a bonus.
€110,000 - €130,000 a year
Seniority level: Mid‐Senior level
Employment type: Full‐time
Job function: Marketing and Sales
Industries: Hospitality
Product Marketing Manager, EMEA & APAC in London employer: Canary Technologies
Contact Detail:
Canary Technologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, EMEA & APAC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Product Marketing Manager role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or blog where you share insights about the hospitality tech landscape and your thoughts on market trends. This will not only demonstrate your knowledge but also make you stand out to recruiters.
✨Tip Number 3
Prepare for interviews by researching the company and its products thoroughly. Be ready to discuss how you would adapt global strategies to local market nuances in EMEA and APAC. We want to see your strategic thinking in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Canary Technologies.
We think you need these skills to ace Product Marketing Manager, EMEA & APAC in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. Tailor your application to resonate with the values and needs of Canary Technologies, especially in the hospitality tech landscape.
Showcase Your Experience: Highlight your relevant experience in Product Marketing, particularly in EMEA and APAC markets. Use specific examples that demonstrate your success in launching products and adapting strategies to local nuances.
Be Clear and Concise: Keep your writing clear and to the point. Avoid jargon unless it's industry-specific and necessary. We want to see your communication skills shine through, so make every word count!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at Canary Technologies
✨Know Your Market Inside Out
Before the interview, dive deep into the hospitality tech landscape, especially in the EMEA and APAC regions. Familiarise yourself with customer needs, competitive dynamics, and any regulatory requirements. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Tailor Your Storytelling
Prepare to share specific examples of how you've developed and executed Go-to-Market strategies in diverse markets. Use storytelling to illustrate your successes and how you adapted global strategies to local nuances. This will demonstrate your ability to connect with different cultures and markets.
✨Showcase Your Collaboration Skills
Highlight your experience working cross-functionally with sales, customer success, and marketing teams. Be ready to discuss how you've created localized sales tools and collateral. This will show that you can effectively partner with others to drive results in a matrixed environment.
✨Bring Data to the Table
Be prepared to discuss how you've used data to measure the success of marketing initiatives and product adoption. Share specific metrics or insights you've gathered and how they influenced your strategies. This will demonstrate your analytical skills and your ability to make data-driven decisions.
