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- Tasks: Drive Go-to-Market strategy and execute marketing plans for innovative hospitality tech.
- Company: Join Canary Technologies, a fast-growing leader in hospitality software.
- Benefits: Enjoy Canary Days, travel reimbursements, and professional development opportunities.
- Why this job: Shape the future of hospitality while working with top hotel brands globally.
- Qualifications: 5-8 years in Product Marketing, preferably in B2B SaaS or hospitality.
- Other info: Collaborative environment with a focus on personal growth and team success.
The predicted salary is between 60000 - 80000 £ per year.
Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality-specific AI platform. Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results.
We're looking for an experienced & motivated Product Marketing Manager to drive our Go-to-Market strategy and marketing execution. You'll serve as the expert on our regional buyers, markets, and competitors, ensuring our products are positioned for maximum growth. This is a highly cross‑functional and strategic role that blends storytelling, market insight, and sales enablement to fuel growth in expansion regions.
Responsibilities
- Regional Market Expertise: Become the authoritative expert on the hospitality tech landscape, customer needs, competitive dynamics, and regulatory requirements.
- Go‑to‑Market (GTM) Strategy: Own and execute the regional GTM plans for new product launches, features, and major releases, adapting global strategies to resonate with local market nuances.
- Messaging and Positioning: Develop compelling, culturally relevant product positioning, value propositions, and messaging that addresses the unique pain points of hoteliers and guests in target countries within EMEA and APAC.
- Sales Enablement: Partner closely with regional Sales and Customer Success teams to create localized sales tools and collateral, including presentations, case studies, battle cards, and training materials that empower them to win new business.
- Content and Campaigns: Collaborate with the content and demand generation teams to support regional marketing campaigns, events, and localized content (e.g., website copy, blogs, webinars) that drive pipeline.
- Competitive Intelligence: Track and analyze key competitors, identifying their strategies, product features, and market presence in EMEA/APAC to inform our regional roadmap and differentiation strategy.
- Data and Analysis: Utilize data to measure the success of regional marketing initiatives, GTM programs, and product adoption, reporting on key metrics and providing actionable insights for optimization.
- Cross‑Functional Collaboration: Act as the liaison between the global Product, Marketing, Sales, and Leadership teams, synthesizing market feedback from the regions to influence the product roadmap and corporate strategy.
Qualifications
- 5‑8+ years of progressive experience in Product Marketing, with a significant focus on experience in markets for a B2B SaaS company.
- Experience in the hospitality, travel, or property technology (PropTech) industry is a strong plus.
- Proven track record of successfully launching and growing products in diverse international markets, including developing localized GTM strategies.
- Exceptional written and verbal communication skills, with a native‑level proficiency in English.
- Strong analytical skills, with the ability to interpret market data, campaign performance, and competitive intelligence to make strategic recommendations.
- Demonstrated ability to work effectively across different time zones and cultures with a highly matrixed, global team.
- Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a bonus.
Benefits
- Canary Days: Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
- Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
- Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
- Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so.
- Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.
Product Marketing Manager in London employer: Canary Technologies
Contact Detail:
Canary Technologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the hospitality tech space, especially those connected to Canary. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your expertise! Prepare to discuss market trends and competitor insights during interviews. We want to see how you can bring value to our Go-to-Market strategy.
✨Tip Number 3
Tailor your pitch! When you get the chance to speak with us, make sure to highlight your experience in launching products in diverse markets. We love candidates who understand local nuances.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always on the lookout for passionate individuals ready to shape the future of hospitality!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. Research Canary Technologies and the hospitality tech landscape to tailor your application to resonate with our values and mission.
Showcase Your Experience: Highlight your relevant experience in Product Marketing, especially in B2B SaaS or the hospitality industry. Use specific examples of how you've successfully launched products or developed GTM strategies in diverse markets.
Be Clear and Concise: When crafting your application, keep it clear and to the point. We appreciate well-structured content that gets straight to the heart of your qualifications and how they align with the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Canary Technologies
✨Know Your Market Inside Out
Before the interview, dive deep into the hospitality tech landscape. Understand the needs of hoteliers and the competitive dynamics in the EMEA and APAC regions. This knowledge will help you demonstrate your expertise and show that you're ready to drive the Go-to-Market strategy.
✨Craft Your Story
Prepare to articulate your experience in launching products in diverse international markets. Use specific examples that highlight your ability to develop localized GTM strategies. This storytelling approach will resonate well with the interviewers and showcase your strategic thinking.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to measure the success of marketing initiatives in the past. Bring examples of key metrics you've tracked and how they informed your decisions. This will demonstrate your analytical prowess and ability to make data-driven recommendations.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with various teams, especially in a global context. Discuss how you've synthesised market feedback to influence product roadmaps. This will show that you can effectively liaise between different departments, which is crucial for the role.