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- Tasks: Lead growth marketing campaigns across EMEA, driving engagement and results.
- Company: Join Canary Technologies, a fast-growing innovator in hospitality software.
- Benefits: Enjoy Canary Days, travel reimbursements, and professional development opportunities.
- Why this job: Shape the future of hospitality with cutting-edge technology and a dynamic team.
- Qualifications: 4+ years in B2B marketing, creativity, and strong organisational skills required.
- Other info: Work in a fun environment with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Canary Technologies is changing the game for hotels with modern software powered by Canary's hospitality‐specific AI platform. Canary is utilized by 20,000+ hoteliers in 100+ countries to equip hoteliers with the technology they need to work smarter and wow their guests. Major hotel brands such as Wyndham, Marriott, IHG, Four Seasons, Rosewood, and Best Western trust Canary to deliver results. Canary was named a 2024 Deloitte Technology Fast 500TM company, a Most Innovative Company by Fast Company and a HotelTechReport Best Place to Work — and is backed by top Silicon Valley investors like Y Combinator, F-Prime, Brighton Park Capital and Insight Partners. Join us in shaping the future of hospitality!
About the Role
The EMEA Growth Marketing Manager at Canary will be responsible for developing, executing, and optimizing marketing campaigns designed to drive growth and engagement in specific regions within EMEA. This role involves both strategizing and managing campaigns across different channels, including email marketing, paid digital, event marketing and synthesizing campaigns with sales efforts. The ideal candidate will possess strong organizational skills, creativity, and a deep understanding of performance marketing, as well as proficiency in a second language, a bonus if Spanish.
Responsibilities
- Campaign Strategy & Execution: Develop and implement comprehensive marketing strategies across multiple platforms, ultimately becoming marketing lead for several key countries/regions. Manage and optimize end‐to‐end campaign execution, from planning to analysis. Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery.
- Email Marketing: Design and execute targeted email marketing campaigns to drive engagement and demand, both for sales and marketing. Develop personalized email content and strategies. Analyze email campaign metrics and leverage insights to improve open rates, click‐through rates, and conversions.
- Digital Marketing: Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local media/regional partnerships across different geographies and languages. Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects.
- Data Analysis & Reporting: Utilize data‐driven insights to guide marketing strategies and decisions. Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities. Provide regular reports and recommendations to senior management based on campaign performance and market trends.
- Sales & Events: Collaborate with regional sales teams and stakeholders to maximize the effectiveness of outbound call campaigns, boost event visibility and engagement, and analyze the effectiveness of marketing strategies.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- English proficiency, and fluency in another language; fluency in Spanish is a bonus.
- 4+ years of B2B marketing experience in growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi‐channel campaigns.
- B2B SaaS and start‐up experience is a plus.
- Previous experience marketing to prospects across various countries and regions.
- Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn) and managing media purchases with third‐party publications.
- Project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines.
- Ability to write copy, particularly as it relates to digital advertising and email.
- Exceptional communication and collaboration skills, with the ability to work effectively with cross‐functional teams across timezones and external partners.
We also work hard to ensure Canary is a fun and exciting place to work! Here are some of the additional benefits:
- Canary Days: Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
- Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
- Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
- Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so.
- Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.
EMEA Growth Marketing Manager in London employer: Canary Technologies
Contact Detail:
Canary Technologies Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Canary Technologies. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching Canary's recent campaigns and successes. Show us that you’re not just interested in the role but also passionate about what we do. Tailor your answers to reflect our values and mission!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in growth marketing can drive results for Canary. Keep it concise and impactful—think of it as your personal marketing campaign.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the Canary team.
We think you need these skills to ace EMEA Growth Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see why you're excited about being the EMEA Growth Marketing Manager at Canary and how you can contribute to our mission in the hospitality industry.
Tailor Your Experience: Make sure to highlight your relevant experience in growth marketing and campaign management. We love seeing how your background aligns with what we're looking for, so don’t be shy about showcasing your successes and skills!
Be Data-Driven: Since this role involves a lot of data analysis, include examples of how you've used data to drive marketing decisions in the past. We appreciate candidates who can demonstrate their ability to leverage insights for better campaign performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Canary Technologies
✨Know Your Stuff
Before the interview, dive deep into Canary Technologies and their products. Understand how their AI platform works and what sets them apart in the hospitality industry. This knowledge will not only impress your interviewers but also help you tailor your answers to align with their goals.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've managed. Highlight your role in strategising, executing, and analysing these campaigns. Be ready to discuss metrics and outcomes, especially in a B2B context, as this will demonstrate your ability to drive growth effectively.
✨Brush Up on Data Analysis
Since the role involves data-driven decision-making, be prepared to discuss how you've used data to inform your marketing strategies. Familiarise yourself with key performance indicators (KPIs) relevant to growth marketing, and think of ways you've leveraged insights to optimise campaigns.
✨Be Ready for Collaboration Questions
Canary values teamwork, so expect questions about how you've worked with cross-functional teams in the past. Think of examples where you collaborated with sales or other departments to achieve a common goal, and be ready to discuss how you navigated any challenges that arose.
