At a Glance
- Tasks: Lead product marketing, manage a team, and define our unique market position.
- Company: Join a leading AI solutions provider in the hospitality industry.
- Benefits: Health insurance from day one, flexible hours, and career development opportunities.
- Other info: Dynamic, diverse team with a focus on continuous improvement and internal promotions.
- Why this job: Shape the future of hospitality tech and make a real impact with your storytelling skills.
- Qualifications: 8+ years in product marketing with team management experience required.
The predicted salary is between 56250 - 68750 £ per year.
- We’re looking for a seasoned Associate Product Marketing Director to run and scale the impact of product marketing across Canary
- You’ll manage an existing team of top PMMs and act as the connective tissue between product, sales, and marketing
- You will define Canary’s unique place in the hospitality market as the leader in agentic AI solutions for guest and staff management
- This is not a coordinator role.
It’s also not a pure strategy role.
You’ll set the positioning and messaging framework for the entire platform, own pricing and packaging strategy, and make Canary’s value clear and compelling for individual hotels as well as world-class brands
- You’ll work directly with the Head of Brand Marketing and the rest of the leadership team to influence strategy and prioritize roadmap
- Team leadership.
Manage, coach, and develop a team of PMMs (currently 3).
Build the function’s operating model and hold a high bar on quality and speed of execution.
Foster a culture of continuous investment in individuals and the function as a whole rooted in ongoing feedback and improvements that makes the team better every quarter
- Positioning and messaging.
Define and maintain Canary’s platform and product-level positioning.
Translate complex AI capabilities into clear, differentiated value props for hotel operators — from global enterprise brands to independent properties
- Storytelling and narrative.
Build the overarching platform narrative and ensure it holds across every touchpoint — the website, sales decks, event keynotes, analyst briefings, and customer conversations.
- Differentiate Canary’s narrative from the competitive landscape
- Product launches. Own the GTM process end to end — launch strategy, tiering, internal collaboration, and external amplification
- Product suite performance. Continuous analytics and monitoring on product performance and opportunities for improvement from pipeline through churn reduction
- Market intelligence. Maintain a deep, current read on the hospitality tech competitive landscape, buyer dynamics, and how the AI wave is reshaping the category
Benefits
- Our health insurance has you covered on day 1
- Flexible working hours
- Training and career development
- Regular team building events
- A travel stipend for when you stay at Canary hotels
- Internal promotions from within the team
- Kitchen stocked with fruit, snacks, coffee, and more
- We’re a diverse and global team
A storyteller at heart — you write and communicate with precision and can shift register from a hotel GM to a C-suite executive to an analyst Analytically rigorous — you use data to make decisions, build business cases, and keep customer value and ROI as central to the product story Deep expertise in pricing and packaging strategy, ideally in a Saa S context with a multi-product portfolio Strong positioning and messaging chops — you’ve taken complex products to market and made them simple and compelling Experience scaling the impact of a PMM function — not just inheriting one Experience with product launches from concept through post‑launch measurement; you’ve run launches across multiple tiers and know how to calibrate the machine8+ years in product marketing, with at least 2–3 years managing and developing a PMM team Background in B2B Saa S AI or hospitality technology strongly preferred; candidates who’ve worked in vertically focused Saa S (especially in industries with complex, multi-segment buyer dynamics) will stand out
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Associate Product Marketing Director employer: Canary Technologies
Canary Technologies is an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration in the fast-evolving hospitality SaaS and AI sector. With a strong emphasis on employee growth, you will have ample opportunities to mentor peers and lead impactful projects that directly enhance customer experiences. Located in a dynamic environment, our team thrives on customer-focused decision-making, ensuring that your contributions drive meaningful business outcomes while enjoying the support of a diverse and engaged workforce.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Product Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canary Technologies and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canary Technologies are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canary Technologies on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canary Technologies. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Product Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canary Technologies. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Canary Technologies:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canary Technologies’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Canary Technologies
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canary Technologies will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Canary Technologies, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
