At a Glance
- Tasks: Execute digital marketing strategies and manage multi-channel campaigns to drive customer engagement.
- Company: Join Canapii, a leading virtual and hybrid event solution provider with a dynamic culture.
- Benefits: Competitive salary, flexible hybrid work model, and access to essential work tools.
- Other info: Embrace a diverse workplace that values authenticity and fosters growth.
- Why this job: Be part of an innovative team shaping the future of digital marketing in events.
- Qualifications: Degree in marketing or related field; experience in digital marketing and creativity required.
The predicted salary is between 30000 - 40000 £ per year.
Canapii is recruiting for a Digital Marketing Executive to help support a fast‑growing, leading and highly respected virtual and hybrid event solution provider.
Role And Responsibilities
- The Digital Marketing Executive is a key person in charge of executing the company’s digital marketing strategies.
- This person will work closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as lead generation, brand engagement, and conversions.
- The Digital Marketing Executive reports to the Global Marketing Manager.
- Assist the Canapii team in the development of the overall digital marketing strategy.
- Create, manage, and execute multi‑channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition.
- Build and manage rich contents like blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.
- Optimize lead nurturing process and marketing automations.
- Propose new and improved ideas on inbound marketing campaigns.
- Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.
- Manage and drive the creation of relevant and engaging digital content for publishing onto various digital platforms.
- Designs, builds, and maintains the company’s social media presence.
- Manage and communicate with PR agencies, partners and journalists.
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
Skills And Experience
- Bachelor’s or master’s degree in marketing or a related field.
- Working experience in digital marketing, particularly within the industry.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Knowledge about using CRMs for social media marketing, content management, web analytics, landing pages and search engine optimization.
- Adept at promoting content on social media.
- Strong writing and editing skills, particularly in persuasive writing.
- Highly motivated, a team player, comfortable in a fast‑paced start‑up environment and happy to work with a hybrid setup (both remote and in office).
- Sense of ownership and pride in your performance and its impact on a company’s success.
- Can‑do attitude with critical thinking and problem solving skills working within a fast‑paced environment.
- Fluent English speaker with outstanding interpersonal and communication skills.
- Passionate about technology and events.
You will currently be working within a hybrid model for this position. We are looking for someone based in London/Reading, UK, and that can switch between working remotely (80% of the time) and in‑office (20% of the time).
Canapii offers a competitive compensation package. We also provide work tools to our employees!
Canapii is an equal opportunities employer, we pride ourselves on encouraging employees to be their authentic selves and know that this creates a diversity of thought and experience that drives the innovation and growth of our company.
Digital marketing executive in Reading employer: Canapii Ltd.
Canapii is an exceptional employer that fosters a dynamic and inclusive work culture, allowing Digital Marketing Executives to thrive in a hybrid environment between London and Reading. With a strong emphasis on employee growth, we offer competitive compensation, innovative tools, and the opportunity to contribute to cutting-edge digital marketing strategies that drive our success. Join us to be part of a team that values authenticity and diversity, ensuring your unique perspective fuels our collective innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Digital marketing executive in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canapii Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canapii Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canapii Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canapii Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital marketing executive in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canapii Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Canapii Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canapii Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Canapii Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canapii Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Canapii Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
