At a Glance
- Tasks: Lead and shape Canada Life UK's digital marketing strategy and web experience.
- Company: Join a leading financial services company with a focus on digital transformation.
- Benefits: Hybrid working options, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with strong focus on customer experience and innovation.
- Why this job: Make a real impact on digital engagement and drive business success.
- Qualifications: Proven experience in digital marketing and team leadership in financial services.
The predicted salary is between 60000 - 80000 £ per year.
Location: London, Watford or Bristol (Hybrid working options available)
This senior role leads and embeds Canada Life UK’s digital marketing strategy, owning the web front end across UK sites and shaping the web infrastructure, content and journeys for priority audiences. The role holder will upweight the contribution of digital channels, platforms and tools, support the wider digital transformation, set and track clear performance targets, and manage the digital team and budget. They will define and deliver a data driven digital strategy that maximises use of digital marketing and content to build Canada Life’s reputation, grow income and partnerships, and increase market impact.
With proven experience of leading digital teams in financial services and a strong customer focus, the role holder will influence how digital supports UK business objectives, working closely with stakeholders across corporate reputation, propositions, people experience, internal communications, marketing, IT and the global GWLE digital teams.
What You'll Do
- Lead digital engagement strategy and web experience
- Own and evolve Canada Life UK’s digital engagement strategy, including the web front end for all UK websites.
- Define and develop the web infrastructure, user journeys and content in partnership with the marketing team to improve engagement, conversion and overall user experience.
Senior Digital Marketing Manager employer: Canada Life
Canada Life UK is an exceptional employer, offering a dynamic work environment in London, Watford, or Bristol with hybrid working options that promote work-life balance. Employees benefit from a strong focus on professional development, collaborative culture, and the opportunity to lead innovative digital marketing strategies that directly impact the company's growth and reputation. With a commitment to employee well-being and a supportive team atmosphere, Canada Life UK stands out as a rewarding place for those seeking meaningful careers in the financial services sector.
