At a Glance
- Tasks: Lead a dynamic marketing team and develop impactful go-to-market strategies.
- Company: Join Canada Life, a trusted leader in financial services.
- Benefits: Enjoy competitive salary, health benefits, and career development opportunities.
- Other info: Flexible work environment with strong community support and recognition programs.
- Why this job: Make a real difference in the financial well-being of Canadians.
- Qualifications: 5-7 years in marketing with team leadership experience.
The predicted salary is between 90400 - 140400 € per year.
We are looking for a strategic and execution‑focused Manager, Product Marketing to support marketing for our Workplace Benefits & Retirement business. Reporting into the Director, Product Marketing, this role is accountable for translating product and customer insight into clear positioning, compelling go-to-market strategies and effective marketing execution across the customer lifecycle. This role balances leadership and hands-on execution, operating as a "player-coach" who both leads a team of product marketers and directly contributes to priority initiatives. The successful candidate will be expected to challenge conventional approaches, elevate strategic thinking across the team, and drive disciplined execution on the highest‑impact opportunities.
What You’ll Do:
- Lead and develop a high‑performing marketing team.
- Lead, coach, and develop a team of product marketing professionals, setting clear expectations for both strategic thinking and execution excellence.
- Elevate team capability by coaching on thinking, not just reviewing outputs.
- Foster a culture that challenges status quo, encourages diverse perspectives and pushes for simpler, more impactful solutions.
- Own and lead go-to-market strategies for priority initiatives, leading by example to ensure business alignment and strong customer experiences.
- Develop clear product positioning, messaging frameworks and value propositions that resonate with plan sponsors and advisors and guide downstream marketing.
- Apply customer, market and competitive insight to inform messaging, campaign strategy and prioritization.
- Translate complex products and technical concepts into simple, engaging, customer-friendly language.
- Partner closely with Brand, Communications, Digital, Experience, Product and Sales Enablement teams.
- Define, monitor and report on marketing performance and utilization, leveraging insights to optimize ongoing and future efforts.
- Contribute to a test-and-learn approach and continuous improvement using digital analytics and marketing best practices.
What You Bring:
- 5-7 years of progressive experience in marketing.
- University degree in Marketing, Business, Communications, or a related field.
- Experience leading or mentoring teams, with a passion for developing talent and elevating team capability.
- Ability to balance strategic leadership with hands‑on execution in a fast-paced environment.
- Experience within financial services, insurance, workplace benefits, retirement, or a regulated industry is a strong asset.
What we offer:
- Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.
- Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.
- Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.
- Financial Security: Company-matching pension plan, share ownership program and additional investment options.
- Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
- Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.
We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.
Manager, Product Marketing employer: Canada Life
Canada Life is an exceptional employer that prioritises the growth and well-being of its employees, offering robust career development opportunities and a supportive work culture. With a commitment to health and wellness, flexible benefits, and a strong emphasis on community involvement, employees are encouraged to thrive both personally and professionally in a dynamic environment. Join us in making a meaningful impact as we work together to improve the financial, physical, and mental well-being of Canadians.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Product Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their values and goals. Practise common interview questions and think of examples that showcase our leadership and execution skills.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing our enthusiasm for the role. Let’s remind them why we’re the perfect fit and express our excitement about the opportunity to contribute to their team.
✨Tip Number 4
Don’t forget to leverage our website for job applications! It’s a great way to stay updated on new openings and ensures our application gets the attention it deserves. Plus, we can find resources to help us shine during the hiring process.
We think you need these skills to ace Manager, Product Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Manager, Product Marketing role. Highlight your experience in leading teams and executing marketing strategies that align with our mission at StudySmarter.
Showcase Your Insights:We want to see how you apply customer and market insights in your previous roles. Share specific examples of how you've translated complex concepts into engaging messaging that resonates with target audiences.
Be Authentic:Let your personality shine through in your application. We value diverse perspectives and want to know what makes you unique and how you challenge the status quo in your work.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our website. This way, we can easily track your application and get back to you as soon as possible!
How to prepare for a job interview at Canada Life
✨Know Your Product Inside Out
As a Manager in Product Marketing, it's crucial to have a deep understanding of the products you'll be marketing. Research the company's offerings, especially in Workplace Benefits & Retirement, and be ready to discuss how you can translate customer insights into effective marketing strategies.
✨Showcase Your Leadership Skills
This role requires balancing leadership with hands-on execution. Prepare examples of how you've successfully led teams in the past, focusing on your coaching style and how you've elevated team capabilities. Be ready to discuss how you foster a culture of innovation and challenge the status quo.
✨Prepare for Strategic Discussions
Expect to engage in conversations about go-to-market strategies and product positioning. Brush up on your strategic thinking skills and be prepared to share your thoughts on how to create compelling messaging frameworks that resonate with target audiences.
✨Demonstrate Your Analytical Mindset
The ability to define and monitor marketing performance is key. Come prepared with examples of how you've used data analytics to optimise marketing efforts in previous roles. Highlight your experience with test-and-learn approaches and how you've applied insights to drive continuous improvement.
