At a Glance
- Tasks: Lead and shape Canada Life UK's digital marketing strategy and web experience.
- Company: Join a leading financial services company with a focus on digital transformation.
- Benefits: Hybrid working options, competitive salary, and opportunities for professional development.
- Other info: Collaborative culture with excellent career growth opportunities.
- Why this job: Make a real impact on digital engagement and customer experience in a dynamic environment.
- Qualifications: Proven leadership in digital marketing, strong analytical skills, and experience in financial services.
The predicted salary is between 60000 - 80000 £ per year.
Location: London, Watford or Bristol (Hybrid working options available)
This senior role leads and embeds Canada Life UK's digital marketing strategy, owning the web front end across UK sites and shaping the web infrastructure, content and journeys for priority audiences. The role holder will upweight the contribution of digital channels, platforms and tools, support the wider digital transformation, set and track clear performance targets, and manage the digital team and budget. They will define and deliver a data driven digital strategy that maximises use of digital marketing and content to build Canada Life's reputation, grow income and partnerships, and increase market impact. With proven experience of leading digital teams in financial services and a strong customer focus, the role holder will influence how digital supports UK business objectives, working closely with stakeholders across corporate reputation, propositions, people experience, internal communications, marketing, IT and the global GWLE digital teams.
What You'll Do
- Lead digital engagement strategy and web experience: Own and evolve Canada Life UK's digital engagement strategy, including the web front end for all UK websites. Define and develop the web infrastructure, user journeys and content in partnership with the marketing team to improve engagement, conversion and satisfaction across priority audiences.
- Drive digital transformation, capability and planning: Lead the development and implementation of the digital strategy and annual plan, in collaboration with the Head of Marketing Operations. Upweight the role of digital channels, platforms and tools (e.g. SEO, marketing automation, personalisation), and design a programme of digital marketing training and technical support to build capability across the marketing function.
- Own digital performance, insight and optimisation: Set clear KPIs and performance targets for all digital activity, ensuring robust tracking, analysis and reporting. Translate insight into actionable optimisation plans to improve channel effectiveness, ROI and customer outcomes, and provide regular performance updates to senior stakeholders.
- Lead the digital team, resources and budget: Manage and develop the digital marketing team, ensuring the right structure, skills and ways of working are in place. Own the digital budget and resource planning, prioritising activity to deliver maximum strategic and commercial value.
- Stakeholder, supplier and technology leadership: Lead relationships with key business stakeholders, IT and external suppliers to deliver cost effective, scalable digital solutions. Act as the primary interface with IT for marketing technology, oversee relationships with external technology and platform providers, and ensure appropriate governance, risk management and compliance across all digital activity.
Who You Are
- Technical Expertise: Proven leadership experience in a senior digital marketing or e-commerce role, including delivery of digital transformation programmes. Skilled practitioner with a strong track record in developing and executing customer insight led digital strategies that grow traffic, conversion, engagement and leads. Broad knowledge of digital marketing across SEO/SEM, PPC, email and database marketing, and organic and paid social media. Strong experience of content marketing and associated technologies (e.g. CMS, analytics, marketing automation). Highly analytical and commercial, with demonstrable experience of making data driven decisions and advanced skills in using analytics tools and data packages. Experience working with content management systems, ideally Umbraco, and understanding of web UX, tagging and measurement. Significant experience collaborating with IT delivery teams and digital/software vendors to implement and optimise digital platforms.
- Communication: Able to communicate complex digital concepts, data and performance insight in a clear, concise way for non-technical and senior audiences. Strong written and verbal communication skills, with experience presenting digital strategies, business cases and performance reports at senior level.
- Relationship Building: Significant experience managing third party suppliers, including digital agencies and software vendors, to drive value and quality. Skilled at working collaboratively with IT and cross functional teams to align priorities and deliver joined up digital solutions. Able to build credibility and trust with senior stakeholders, influencing decisions on digital investment and strategy.
- Taking Initiative: Proven ability to identify opportunities to improve digital performance and customer experience, and to lead initiatives from concept through to delivery. Comfortable making informed, evidence based decisions, prioritising activity and resources in line with strategic goals. Proactive in staying abreast of digital trends, tools and best practice and assessing their relevance for the business.
- Developing Self and Others: Skilled and experienced people manager, able to build, lead and retain a high performing team of digital professionals. Experience coaching and upskilling colleagues in digital marketing, sharing best practice and fostering a culture of test and learn. Commitment to ongoing professional development in digital marketing, technology and leadership.
Senior Digital Marketing Manager in London employer: Canada Life
Canada Life UK is an exceptional employer that prioritises the well-being and growth of its employees, offering a modern and agile work environment in vibrant locations like Bristol, London, and Watford. With a strong focus on building better futures, the company fosters a welcoming culture and provides ample opportunities for professional development, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canada Life and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canada Life are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canada Life on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canada Life. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canada Life. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Canada Life:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canada Life’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Canada Life
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canada Life will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Canada Life, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
