At a Glance
- Tasks: Create engaging content to help members understand their benefits and retirement plans.
- Company: Join Canada Life, a trusted leader in improving Canadians' financial well-being.
- Benefits: Competitive salary, health benefits, career development, and community involvement opportunities.
- Other info: Flexible work locations and a supportive culture focused on employee growth.
- Why this job: Make a real impact by simplifying complex financial topics for diverse audiences.
- Qualifications: 3+ years in marketing, strong copywriting skills, and experience with data-driven content strategies.
The predicted salary is between 68400 - 113900 € per year.
We’re looking for an experienced and strategic Associate Manager, Content Marketing to join our team on a 12‑month contract. In this role, you’ll create clear, engaging and actionable content that helps workplace benefit and retirement plan members better understand their plans and confidently use them to support their health and wealth goals. You’ll translate complex concepts into plain language, practical guidance and compelling stories that resonate with diverse audiences. Working closely with internal business partners, you’ll act as a trusted content expert, bringing forward strong recommendations and thoughtful execution.
What you will do:
- Create content for a member education portfolio, including emails, newsletters, digital content, and presentation materials.
- Translate complex benefit, retirement, and financial concepts into plain‑language, engaging communications.
- Support lifecycle and journey‑based marketing by identifying opportunities to educate members while encouraging appropriate plan utilization.
- Develop and refine email marketing and newsletter content to drive awareness, understanding, and engagement over time.
- Use performance data, insights, and feedback to inform content strategy and recommendations – finding creative ways to gather meaningful data points when traditional metrics are limited.
- Partner with internal stakeholders (marketing, product, legal, compliance, and business teams) to deliver accurate, effective content.
- Apply insights from financial services trends, member needs and engagement data to inform content strategies.
- Use AI tools to efficiently create, refine, and optimize copy while maintaining a strong brand voice.
- Ensure all content aligns with brand standards, regulatory requirements and accessibility best practices.
What you will bring:
- Proven experience creating communications that make financial topics easy to understand.
- Strong copywriting skills, with experience across email, newsletter, and digital channels.
- Experience with lifecycle or journey‑based marketing, ideally within a regulated environment.
- Ability to use data and insights to shape content strategy and demonstrate impact, including comfort experimenting with new ways to collect engagement signals.
- Comfort working collaboratively with internal partners and confidently offering your expertise.
- Awareness of trends and evolving best practices within the financial services industry.
- Experience using AI enabled tools to speed up workflows and enhance content quality.
Bonus points for:
- Experience delivering educational content for members or customers.
- Webinar or virtual learning experiences.
- Knowledge of group benefit and retirement plans.
- Financial designations/coursework or hands‑on, customer-facing industry experience.
Education and experience:
- Post‑secondary education in marketing, communications, journalism, finance, or a related field.
- Minimum of 3 years experience in a marketing role.
Given the size and scope of our organization, we have the flexibility for this position to be located in the following head office locations: Toronto, London, Winnipeg.
What we offer:
- Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.
- Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.
- Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.
- Financial Security: Company-matching pension plan, share ownership program and additional investment options.
- Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
- Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.
We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.
Associate Manager, Content Marketing - 12 Month Contract in London employer: Canada Life
At Canada Life, we pride ourselves on being an exceptional employer, offering a supportive and inclusive work culture that prioritises employee well-being and growth. With flexible health benefits, generous career development opportunities, and a strong emphasis on community involvement, our team members are empowered to thrive both personally and professionally. Join us in making a meaningful impact as we work together to improve the financial, physical, and mental well-being of Canadians.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Manager, Content Marketing - 12 Month Contract in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their needs. Practise common interview questions and think of examples that showcase our experience in content marketing.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows we’re genuinely interested in the position and gives us another chance to highlight why we’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we often have exclusive opportunities listed there that you won’t find anywhere else.
We think you need these skills to ace Associate Manager, Content Marketing - 12 Month Contract in London
Some tips for your application 🫡
Show Your Personality:When you're crafting your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject a bit of your unique style into your writing. Remember, we’re looking for someone who can create engaging content, so show us you can do that right from the start!
Tailor Your Content:Make sure to tailor your application to the role. Highlight your experience in creating clear and engaging content, especially around financial topics. Use examples that demonstrate how you've translated complex concepts into plain language, just like we need for this position.
Be Data-Driven:We love a good data story! In your application, mention how you've used performance data and insights to shape your content strategies in the past. This shows us you understand the importance of metrics and can bring that knowledge to our team.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it makes the whole process smoother for everyone involved!
How to prepare for a job interview at Canada Life
✨Know Your Content Inside Out
Make sure you’re well-versed in the types of content you’ll be creating. Brush up on financial topics and how to translate complex concepts into plain language. This will help you demonstrate your expertise and show that you can create engaging communications.
✨Showcase Your Copywriting Skills
Prepare examples of your previous work, especially in email, newsletters, and digital content. Be ready to discuss how you’ve used your copywriting skills to drive engagement and understanding in past roles. This will highlight your ability to resonate with diverse audiences.
✨Familiarise Yourself with Data Insights
Understand how to use performance data to inform content strategy. Be prepared to discuss any experience you have with gathering engagement signals and how you’ve adapted your content based on feedback. This shows you can think strategically and make data-driven decisions.
✨Collaborate Like a Pro
Since this role involves working closely with internal partners, think of examples where you’ve successfully collaborated in the past. Highlight your ability to offer expertise confidently while being open to feedback. This will demonstrate your teamwork skills and adaptability.
