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- Tasks: Lead exciting brand marketing campaigns and collaborate with creative teams.
- Company: Join Canada Goose, a unique brand with a rich heritage.
- Benefits: Competitive rewards, career growth opportunities, and wellness support.
- Why this job: Make an impact in a global brand while exploring your creativity.
- Qualifications: Digital marketing skills and experience in cross-functional teamwork.
- Other info: Dynamic office environment with inspiring leaders and a supportive culture.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, United Kingdom (17 St Anne's Court, City of W1F 0BQ)
About Canada Goose: Canada Goose isn’t like anything else. We’ve built something great, something special - an iconic brand with an inspirational and authentic story. At the heart of it is our promise to empower true exploration of all kinds.
Position Overview: The Integrated Marketing Manager for EMEA is responsible for the development and execution of brand marketing campaigns including the management of campaign channel plans with relevant localization, brand partnerships, influencer and community development, and events film ‘&’ entertainment. You will also ensure that all artwork is delivered on brand with channel relevancy. Requires regular interaction with cross‑functional key stakeholders to understand the needs of the business to ensure all activities are amplified 360 to maximize return on marketing investment. While your role focuses on the EMEA business, you are globally minded and understand the impact your efforts have on our global business.
What You’ll Do:
- Manage the localization of global brand campaigns
- 360 amplification of brand content to achieve maximum ROI and reach
- Develop regional brand partnerships
- Drive local F&E experiences working closely with central F&E team and EMEA PR team
- Analyse and appropriation of brand guidance results and digital analytics to drive decision making in full funnel spend
- Event management of regional BC experiences
- Drive the growth and nurture of local BC community with on‑brand messages and activations
- Manage community specialist and ensure strong growth and development of this brand tactic across the regions with on‑brand content per channel
- Manage the Graphic designer to deliver on time on‑brand content across all channels
- Manage the Marketing Coordinator to support the team across all projects and admin
Let’s Talk About You:
- Exceptional skills in digital marketing, website management, email marketing, web analytics tools, search engine marketing (SEM), display media, social media and search engine optimization (SEO)
- An undergraduate degree or equivalent education and experience
- Experience working with cross‑functional teams to deliver creative and content deliverables
- Abreast of the latest digital trends / technology and constantly learning
- 3 years’ experience managing a media program with a retail environment
- Experience with web analytics tools (one or more of GA, Webtrends, Omniture)
- Experience using a CMS and an understanding of the impact they have on SEO
- Computer Skills: Excel, Word, Power Point, Outlook, Analytics/BI tools
Working Conditions: Office Environment
What’s in it For You:
- A company built on Canadian roots and heritage
- Your work is recognized with a comprehensive and competitive Total Rewards Program
- Opportunities for career growth through numerous internal and external programs
- Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
- Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
- Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
- Inspiring leaders and colleagues who will lift you up and help you grow
Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require any interview accommodation for your interview, please e‑mail us at: HR@canadagoose.com.
Manager, Integrated Communications (6-month contract) employer: Canada Goose
Contact Detail:
Canada Goose Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Integrated Communications (6-month contract)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their brand story and values, especially since Canada Goose is all about empowerment and exploration. Tailor your responses to show how you align with their mission.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific campaigns you've managed or digital strategies you've implemented. This will demonstrate your expertise and how you can contribute to their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Canada Goose family.
We think you need these skills to ace Manager, Integrated Communications (6-month contract)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Integrated Communications role. Highlight your experience in digital marketing and campaign management, as these are key for us at Canada Goose.
Showcase Your Creativity: We love innovative thinkers! Use your application to demonstrate how you've successfully managed brand campaigns or partnerships in the past. Share specific examples that reflect your unique approach.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences shine through without unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application via our official website. It’s the best way for us to receive your details and ensures you’re considered for the role!
How to prepare for a job interview at Canada Goose
✨Know Your Brand Inside Out
Before the interview, dive deep into Canada Goose's brand story and values. Understand their commitment to exploration and how that translates into their marketing strategies. This will help you connect your experience with their mission during the conversation.
✨Showcase Your Digital Savvy
Given the emphasis on digital marketing in the role, be prepared to discuss specific tools and strategies you've used in past campaigns. Highlight your experience with web analytics, SEO, and social media, and be ready to share examples of how you've maximised ROI in previous roles.
✨Prepare for Cross-Functional Collaboration
Since the position involves working with various teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you navigated challenges and ensured everyone was aligned towards a common goal.
✨Bring Your Creative Ideas
Canada Goose values innovation, so come armed with fresh ideas for potential campaigns or partnerships. Think about how you can localise global campaigns effectively and be ready to discuss how you would approach community engagement in the EMEA region.
