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- Tasks: Lead PR strategies and create engaging content across various platforms.
- Company: Dynamic property-focused company with a strong brand presence.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Make an impact in PR and content creation while shaping brand visibility.
- Qualifications: 5+ years in PR/content management, preferably in property; strong communication skills.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
The predicted salary is between 50000 - 60000 £ per year.
Location: Euston / Hybrid
Salary: £50,000 - £60,000
Hours: Monday to Friday, 9 - 5pm
The Senior PR and Content Manager is responsible for managing and producing strategic PR and content plans to deliver our key brand awareness and customer consideration goals. This role includes setting the PR and digital PR strategy and closely managing our PR agency on deliverables.
Working closely with senior stakeholders, the Senior PR and Content Manager is also responsible for the creation, management, and distribution of content across various platforms, including social media, website and YouTube to enhance brand visibility and engagement.
Key Responsibilities- Public Relations
- Lead and execute the PR and Digital PR strategy to enhance corporate reputation including market insights, thought leadership and brand storytelling pieces.
- Create stories to secure coverage across property, lifestyle, business, and regional media.
- Identify target titles per audience and investigate new media channels.
- Create and manage the PR plan, including budgets and timelines.
- Manage PR agency across all press releases, media alerts, spokesperson commentary, media kits, and reactive statements.
- Work closely with the Brand team in relation to partnerships, sponsorships and advertising plans.
- Measure and report on PR activity and media coverage against agreed KPIs, implementing new ideas to support continuous improvement of results.
- Content Creation
- Create and implement an effective content strategy that drives brand awareness, engagement, and lead generation.
- Lead the development of a comprehensive content calendar across our website to include insights blogs, educational pieces, service-related content and business performance reports.
- Create high-quality written content, ensuring content is engaging for target customers and optimised for SEO.
- Work closely with the designers and marketing team to manage end-to-end process, including visuals and content distribution.
- Monitor and analyse content performance metrics to make data-driven optimisations and future recommendations.
- Ensure all content adheres to brand guidelines and tone of voice.
- Stay up to date with industry trends and emerging content formats.
- Organic Social Media
- Create and implement social media strategies that align with business goals, including increasing brand awareness and customer engagement.
- Plan a social media content calendar to ensure consistent posting and engagement.
- Create and curate engaging content, including text posts, images and videos.
- Deliver any video requirements and distribute across YouTube.
- Stay updated on social media trends, tools, and best practices.
- At least 5 years’ experience in a PR and content management role ideally within the property industry.
- 3 years’ experience in an organic social media management role within the property industry is preferred.
- Excellent knowledge of media, PR outlets and social media outlets.
- Demonstrated ability to create high-quality, engaging content with good knowledge of SEO and social media best practices.
- Experienced user of analytics tools to monitor content performance.
- Self-motivated, proactive, and able to work independently and collaboratively in a fast-paced environment.
- Ability to produce innovative content that resonates with our audience personas.
- Excellent written and verbal communication skills.
- An analytical mindset to interpret data and metrics and optimise content performance.
Senior PR and Content Manager employer: Campions Group
Contact Detail:
Campions Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PR and Content Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and content industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best PR campaigns and content pieces. Make sure it’s visually appealing and easy to navigate. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent PR efforts. Be ready to discuss how you can enhance their brand visibility and engagement. Tailor your responses to show you understand their goals and how you can help achieve them.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Senior PR and Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior PR and Content Manager role. Highlight your experience in PR and content management, especially within the property industry. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in PR and content creation that demonstrate your ability to drive brand awareness.
Showcase Your Content Skills: Since content creation is key for this role, include links to your previous work or portfolio. We love seeing high-quality, engaging content that you've produced, so don’t hold back on showcasing your best pieces!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Campions Group
✨Know Your PR and Content Strategy
Before the interview, brush up on the latest trends in PR and content management, especially within the property industry. Be ready to discuss how you would approach creating a strategic PR plan and what metrics you would use to measure success.
✨Showcase Your Content Creation Skills
Prepare examples of your previous work that highlight your ability to create engaging content. Bring along samples or links to your best pieces, and be ready to explain your thought process behind them, including how you optimised for SEO.
✨Demonstrate Your Analytical Mindset
Since the role requires monitoring content performance, be prepared to discuss specific analytics tools you've used. Share how you've interpreted data to make decisions and improve content strategies in your past roles.
✨Engage with Social Media Trends
Stay updated on the latest social media trends and be ready to discuss how you would implement these in your strategies. Think about how you can leverage different platforms to enhance brand visibility and engagement, and share any innovative ideas you have.
