At a Glance
- Tasks: Lead email marketing and automation strategies to boost customer engagement and conversion.
- Company: Dynamic organisation in London with a focus on innovation and growth.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities for career advancement.
- Why this job: Shape the future of digital marketing and make a real impact on customer journeys.
- Qualifications: Proven experience in email marketing and automation platforms like HubSpot or Salesforce.
The predicted salary is between 55000 - 70000 £ per year.
Job Title
Senior Digital Acquisition Manager
Location
Euston, London / Hybrid
Hours
Monday to Friday, 09:00 – 17:00
The Senior Digital Acquisition Manager will own and evolve the organisation’s email marketing and marketing automation strategy, using customer data, behavioural insights and lifecycle journeys to build a high-performing acquisition and conversion engine.
This is a senior, hands‑on role for an experienced digital specialist who wants to shape how we attract, nurture and convert customers at scale.
You will bring deep expertise in marketing automation platforms, CRM and lifecycle marketing to design sophisticated, data‑driven customer journeys that improve engagement, conversion and revenue performance.
Key Responsibilities
- Own the end-to-end email marketing and automation strategy, including segmentation, campaign planning, execution and continuous optimisation.
- Design and manage automated lifecycle journeys (e. g. welcome, nurture, abandonment, re‑engagement and retention flows) within the marketing automation platform.
- Develop and execute advanced segmentation and personalisation strategies using behavioural, transactional and CRM data.
- Ensure email deliverability, list health and GDPR compliance, protecting sender reputation and inbox placement.
- Analyse and report on campaign and automation performance, translating insights into actionable improvements and revenue growth.
- Build and optimise customer lifecycle programmes that improve lead conversion, retention and long‑term engagement.
- Own a structured A/B and multivariate testing roadmap across email and automation journeys, embedding learnings into ongoing optimisation.
- Act as the internal subject matter expert on email and automation, partnering with stakeholders, agencies and vendors to drive performance and innovation.
Experience
- Significant experience in digital marketing with specialist expertise in email marketing and marketing automation.
- Proven experience building and optimising complex automated lifecycle journeys in platforms such as Hub Spot, Salesforce Marketing Cloud, Klaviyo or similar.
- Strong understanding of segmentation, behavioural triggers, lifecycle marketing and personalisation at scale.
- Knowledge of email deliverability and GDPR compliance requirements.
- Strong analytical skills with the ability to interpret data and translate it into commercial outcomes.
- Commercial mindset with a clear understanding of acquisition, conversion and revenue impact.
- Confident stakeholder manager with experience presenting to senior leadership.
- Experience integrating CRM systems with marketing automation platforms, including data mapping and technical implementation oversight.
- Broader performance marketing experience across channels such as PPC, paid social, SEO or affiliates.
- Familiarity with platforms such as Google Ads, Meta Ads Manager or Linked In Campaign Manager.
Skills & Attributes
- Highly organised with strong attention to detail and ability to manage multiple priorities.
- Confident, collaborative and able to challenge constructively when required.
- Proactive problem-solver with a strong risk awareness mindset.
- Commercially focused, with a clear understanding of marketing as a revenue driver.
- Self‑sufficient and comfortable working autonomously in a fast‑paced environment.
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Senior Digital Acquisition Manager employer: Campions Group
Campions Group is an excellent employer, offering a dynamic work environment in South West London where experienced property managers can thrive. With competitive pay, generous holiday allowances, and comprehensive health plans, we prioritise employee well-being and growth, fostering a culture of collaboration and support that empowers our team to excel in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Acquisition Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Campions Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Campions Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Campions Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Campions Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Acquisition Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Campions Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Campions Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Campions Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Campions Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Campions Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Campions Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
