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For Companies At a Glance
- Tasks: Drive growth through email marketing, CRM automation, and paid media management.
- Company: Join a dynamic team in an exciting growth phase.
- Benefits: Competitive salary, hybrid work, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and optimisation.
- Why this job: Make a real impact on customer engagement and retention strategies.
- Qualifications: 5+ years in performance marketing with expertise in email and CRM.
The predicted salary is between 50000 - 55000 £ per year.
Salary: £50,000 - £55,000
Location: Euston / Hybrid
Hours: Monday to Friday, 9 – 6
Job Summary
We’re entering an exciting stage of growth and are looking for a hire who can help build and scale a high-performing acquisition and retention engine. As our Performance Marketing Manager, you’ll play a critical role in driving measurable growth, with a primary focus on email marketing, CRM automation, and lifecycle performance, alongside oversight of paid media channels.
You’ll own the strategy, execution, and optimisation of automated customer journeys across acquisition, nurture, retention, and reactivation ensuring we maximise customer engagement, conversion, and lifetime value. At the same time, you’ll bring strong hands-on experience across paid channels to help drive efficient customer acquisition and support broader growth goals.
Key Responsibilities
- Email Marketing & Marketing Automation (Primary Focus)
- Own and optimise end-to-end email marketing strategy across acquisition, onboarding, retention, re-engagement, and win-back campaigns.
- Build, manage, and optimise automated customer journeys and lifecycle workflows.
- Develop audience segmentation and personalisation strategies to improve engagement and conversion.
- Create and execute email testing strategies across subject lines, messaging, creative, offers, and send times.
- Manage CRM database health, customer segmentation, and data hygiene.
- Monitor key lifecycle KPIs including open rates, click-through rates, conversion, retention, and customer lifetime value.
- Work closely with content and design teams to develop high-performing lifecycle campaigns.
- Manage and optimise paid acquisition campaigns across Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and other relevant channels.
- Execute campaign setup, audience targeting, bid optimisation, and budget allocation.
- Manage retargeting campaigns across paid social and display platforms.
- Continuously test creatives, audiences, and bidding strategies to improve CAC and ROAS.
- Build dashboards and deliver actionable performance insights.
- Identify growth opportunities through experimentation and ongoing optimisation.
- Partner with product, content, design, and commercial teams to align campaigns with business objectives.
- Manage external agencies where needed while maintaining ownership of performance outcomes.
Requirements
- 5+ years of experience in performance marketing, with strong expertise in email marketing, CRM automation, and lifecycle marketing.
- Hands-on experience with email/CRM platforms such as HubSpot, Klaviyo, Braze, Salesforce Marketing Cloud, Marketo, Mailchimp, or similar.
- Proven experience building automated lifecycle campaigns that drive measurable retention and revenue growth.
- Experience managing campaigns across paid media and paid social.
- Excellent communication, organisation, and stakeholder management skills.
- Experience using AI tools such as ChatGPT to improve efficiency and workflows.
What Excellent Looks Like
- Deep expertise in lifecycle marketing and customer retention strategy.
- Strong hands-on platform capability across both email automation and paid media tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager.
- Ability to build scalable automation systems from the ground up.
- Strong testing mindset and passion for optimisation.
- Experience managing a team while staying hands-on.
Performance Marketing Manager in City of London employer: Campions Group
Contact Detail:
Campions Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Be ready to discuss your strategies for email campaigns and paid media management, as well as how you measure success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Performance Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Manager role. Highlight your experience in email marketing, CRM automation, and lifecycle performance, as these are key areas for us.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven measurable growth in previous roles. We love seeing numbers and results that demonstrate your impact!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits our culture, so don’t be afraid to show us who you are and what makes you passionate about performance marketing.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Campions Group
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your understanding of key metrics. Brush up on your knowledge of KPIs like open rates, click-through rates, and customer lifetime value. Be ready to discuss how you've used these metrics to drive growth in previous roles.
✨Showcase Your Tools
Familiarity with email/CRM platforms is crucial. Make sure you can talk confidently about your experience with tools like HubSpot or Klaviyo. Prepare examples of how you've leveraged these platforms to optimise campaigns and improve customer engagement.
✨Demonstrate Your Strategy Skills
Be prepared to outline your approach to building automated customer journeys. Think about specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show your potential employer that you can take ownership of their performance marketing efforts.
✨Bring Your Creativity
Performance marketing isn't just about numbers; it's also about creativity. Prepare to discuss how you've tested different creatives and messaging in your campaigns. Share any innovative ideas you have for improving engagement and conversion rates, as this will highlight your passion for optimisation.