At a Glance
- Tasks: Support email marketing campaigns and ensure engaging communications for our members.
- Company: Join the world's oldest camping club with a passion for the outdoors.
- Benefits: Enjoy 28 days leave, hybrid working, and discounts on Club sites.
- Other info: Diverse and inclusive workplace with great career growth opportunities.
- Why this job: Make an impact in digital marketing while promoting the joys of camping.
- Qualifications: GCSEs in English and Maths; basic digital marketing experience preferred.
The Camping and Caravanning Club is the world's oldest and largest Club for all forms of camping and our aim is to help people enjoy the simple pleasures that camping can bring.
We are recruiting for an Email Marketing/CRM Assistant on a permanent contract within our Marketing department. The Email Marketing/CRM Assistant supports the Email Marketing/CRM team in the day-to-day execution and maintenance of email marketing campaigns. This role helps ensure the delivery of timely, accurate, and on-brand email communications that support lead nurturing, customer engagement, and conversion goals, upholding the Club brand standards.
Daily duties and responsibilities will include:
- Assist in the build, testing, scheduling, and deployment of various email marketing campaigns (newsletters, promotional emails, automated journeys, transactional communications) using the email platform.
- Administer the team's email deployment calendar and schedule, ensuring all deadlines are met.
- Track the status of email tasks, content, and assets across the execution workflow.
- Conduct rigorous quality checks and cross email client testing on email campaigns prior to deployment to ensure accuracy, responsiveness, and consistent rendering across various email clients and devices.
- Monitor key email metrics (e.g., open rates, click-through rates) and assist in gathering data and preparing regular performance reports for the team.
- Assist in reviewing and implementing updates or content refreshes to existing email automation series (journeys).
- Support the setup and execution of A/B tests on email elements (subject lines, content, CTAs, send times) as directed, recording results and insights.
- Implement audience segmentation lists and updates within the email platform to support targeted campaigns.
- Work with wider department including design teams to confirm email assets and copy are engaging, on-brand, and meet technical requirements for email delivery.
- Assist with email platform management tasks, including managing lists, ensuring data hygiene, and troubleshooting basic technical issues related to deployment and automation working with line manager.
- Ensure all email activities adhere to relevant data protection and marketing regulations.
- Provide essential administrative and campaign support to the Email Marketing/CRM Manager and the broader marketing team, helping to integrate email activities with wider marketing initiatives.
- Contribute ideas and relevant information during planning and meeting sessions to help align campaigns with departmental goals.
We are looking for the following in applications:
- GCSE/Level 2 equivalent in English and Maths.
- Basic familiarity with campaign building, list management, and reporting.
- Experience in a digital marketing or administrative capacity, preferably with exposure to email marketing platforms.
- Proficient skills in all Microsoft Office packages, especially Excel.
- Excellent written and verbal communication skills, with strong attention to detail and proof-reading skills.
The Camping and Caravanning Club is a fantastic place to work, with a supportive and dedicated team. We believe in rewarding our people for their hard work, so we have a great mix of benefits and opportunities, to give you the recognition you deserve:
- 28 days annual leave plus bank holidays and holiday purchase scheme.
- 10% pension (5% / 5%).
- 3 x salary life assurance.
- An employee assistance programme.
- Free staff membership for discounts on our Club sites and with our retail partners.
- We operate hybrid working, with 2 set days in the office and the option of working from home the remainder of the week (after probation period).
We are especially keen to encourage expressions of interest from people currently under-represented within the Club, these include but are not limited to those from the LGBT+ community, people with disabilities, and people from ethnic minority backgrounds. We are an equal opportunities employer and actively committed to promoting equality and diversity, and the Club expects all staff, members and volunteers to share this commitment.
We have signed the Armed Forces Covenant and welcome the Armed Forces community to apply. We would encourage all applicants to apply as soon as possible as we may close vacancies early should we receive a high number of applications. For this role, you must have evidence of the right to work in the UK. Please upload your anonymised CV.
Applications close: 10th September 2026.
Email Marketing/CRM Assistant employer: Camping and Caravanning Club
The Camping and Caravanning Club is an exceptional employer, offering a supportive work environment where employees can thrive while contributing to a legacy of over 120 years in promoting outdoor enjoyment. With a strong focus on employee well-being, the Club provides generous benefits such as 28 days of annual leave, a robust pension scheme, and hybrid working options, ensuring a healthy work-life balance. Additionally, the commitment to diversity and inclusion fosters a welcoming culture, making it an ideal place for individuals seeking meaningful and rewarding careers in marketing.
Contact Details:
Camping and Caravanning Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing/CRM Assistant
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Camping and Caravanning Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Camping and Caravanning Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Camping and Caravanning Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Camping and Caravanning Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing/CRM Assistant
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Camping and Caravanning Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Camping and Caravanning Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about Camping and Caravanning Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Camping and Caravanning Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Camping and Caravanning Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Camping and Caravanning Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
