At a Glance
- Tasks: Support digital marketing efforts and optimise website performance for a leading camping club.
- Company: Join the world's oldest and largest camping club with a passion for the outdoors.
- Benefits: Enjoy 28 days leave, hybrid working, and discounts on club sites.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact in digital marketing while promoting outdoor adventures.
- Qualifications: GCSE in English, Google Analytics experience, and strong communication skills.
The Camping and Caravanning Club is the world's oldest and largest Club for all forms of camping and our aim is to help people enjoy the simple pleasures that camping can bring.
We are recruiting for a Digital Marketing Executive. The successful candidate will be responsible for supporting the Digital Marketing Manager in maximising the performance of the Club's digital owned platforms (website and app) through the execution of best-in-class content publishing and the continuous application of Conversion Rate Optimisation (CRO) practices. This role is crucial for driving measurable improvements in traffic growth and booking conversion.
Daily duties and responsibilities will include:
- Execute daily website content updates
- Analyse qualitative and quantitative website feedback to identify UX friction points
- Maintain and continuously train the Club’s AI chatbot to improve accuracy and user flows
- Build ab tests and report on results
- Support digital project rollouts by conducting User Acceptance Testing (UAT) and monitoring new feature releases.
We are looking for the following in applications:
- GCSE/Level 2 equivalent in English
- Proven competency in Google Analytics (or equivalent web analytics platform).
- Experience successfully managing and publishing content via a Content Management System (CMS) and ensuring adherence to technical SEO best practices
- Experience utilising web commercial metrics (e.g., Conversion Rate, Bounce Rate, Exit Rate) to inform and optimise user journeys
- Experience of liaising with key stakeholders, especially Product, Technical, and Design teams
- Exceptional communication skills with a strong track record of presenting data findings to non-technical audiences
- Full UK drivers’ licence
The Camping and Caravanning Club is a fantastic place to work, with a supportive and dedicated team. We believe in rewarding our people for their hard work, so we have a great mix of benefits and opportunities, to give you the recognition you deserve:
Benefits include 28 days annual leave plus bank holidays and holiday purchase scheme, 10% pension (5% / 5%), 3 x salary life assurance, an employee assistance programme, free staff membership for discounts on our Club sites and with our retail partners. We operate hybrid working, with 2 set days in the office and the option of working from home the remainder of the week (after probation period).
We are especially keen to encourage expressions of interest from people currently under-represented within the Club, these include but are not limited to those from the LGBT+ community, people with disabilities, and people from ethnic minority backgrounds. We are an equal opportunities employer and actively committed to promoting equality and diversity, and the Club expects all staff, members and volunteers to share this commitment.
We have signed the Armed Forces Covenant and welcome the Armed Forces community to apply. We would encourage all applicants to apply as soon as possible as we may close vacancies early should we receive a high number of applications.
For this role, you must have evidence of the right to work in the UK. Please upload your anonymised CV. Applications close: 21st July 2026.
Digital Marketing Executive employer: Camping and Caravanning Club
The Camping and Caravanning Club is an exceptional employer, offering a vibrant work culture that values teamwork and inclusivity. With a strong commitment to employee growth, we provide extensive benefits including generous annual leave, a robust pension scheme, and hybrid working options, all while fostering a supportive environment for diverse backgrounds. Join us in our mission to enhance the camping experience for everyone, and enjoy the unique opportunity to contribute to a legacy that spans over 120 years.
Contact Details:
Camping and Caravanning Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Camping and Caravanning Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Camping and Caravanning Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Camping and Caravanning Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Camping and Caravanning Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Camping and Caravanning Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Camping and Caravanning Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about Camping and Caravanning Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Camping and Caravanning Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Camping and Caravanning Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Camping and Caravanning Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
