Trade Marketing Manager

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. The Trade Marketing Manager works in the Channel & Customer Marketing Department, reports to the General Manager and closely collaborates with the CCM Asia Partnership brand marketing team.

The mission of the role is to build the brand through the development and implementation of strategies and actions across the On Trade and Off Trade Channel, focusing on the development of the main levers that make up the Trade Marketing Mix at the point of sale:

• Visibility/Brand Building
• Consumer engagement
• Outlet/Bartender engagement (On Premise)
• Development of sell-out support actions

Key Responsibilities & Activities:

• Owner of Brand Building at the point of sale, developing the trade marketing plan in harmony with the strategic objectives of the reference categories.
• Develop yearly channel plan in collaboration with the commercial team, focusing on brand building actions.
• Interface with Brand Managers to deploy marketing objectives into channel plans.
• Stipulate outlet trade agreements with different types of channel segments according to Company guidelines.
• Responsible for the A&P budget assigned for the different channels, managing and monitoring its allocation.
• Analyse and consult data on the On Trade and Off Trade market using various tools and software.
• Identify and share insights & opportunities with the commercial team for business development.
• Prepare and present analyses on the performance of managed brands and results of the activation of all levers of the trade marketing mix.
• Identify, develop and manage operational flows in the realization of various materials linked to the trade marketing plan.
• Jointly with commercials, identify key outlets and venues for partnerships and brand building activities.
• Capture post evaluations for each activation, measuring ROI for overall A&P investments.

Key Relationships:

• Internal: General Manager, CCM APM Managers, Brand Manager, Media & PR Manager, Sales Rep/Account On/Off Trade, Customer Service, Finance, Brand ambassador.
• External: BTL Agencies; Direct and Indirect Customers (wholesalers, On Trade and Off Trade outlets and Chains).

Pre requisites:

• Minimum 5-7 years trade marketing experience.
• Relevant experience in FMCG; experience in the Spirits/Beverage industry is preferred.
• University Degree in Marketing or Business.

Key competences & traits:

• Ability to work in a fast-paced environment.
• Passion for the spirits industry.
• Ability to interact and liaise effectively with different stakeholders.
• Influencing and relationship building skills.
• Excellent communication skills.
• Self-motivated individual, KPIs and target driven.
• Pragmatic/hands-on approach/proactive.
• Strong team-worker.
• Fluent in English and proficient in Microsoft Office Suite.
• Customer relationship management.
• Consumer understanding and market research literate.
• Ability to work autonomously and manage priorities.
• Strong presentation and project management skills.
• International mindset and familiar with cross-cultural issues.

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s characteristics protected by law.