At a Glance
- Tasks: Lead and execute innovative marketing strategies for top spirits brands in the on-trade channel.
- Company: Join Campari Group, a dynamic leader in the spirits industry with a commitment to diversity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and results-driven strategies.
- Why this job: Make an impact by driving brand growth and engaging consumers in exciting ways.
- Qualifications: 5+ years in the spirits business with strong brand and commercial experience.
The predicted salary is between 60000 - 75000 € per year.
The CCCM Senior Customer Marketing Manager – On Trade Spirits, will be responsible for leading, planning and executing with excellence the On Trade Channel Strategy & Channel Activation Plans for the key brands of the Spirits portfolio (Courvoisier & Jamaican Brands). Working closely with the Brand Teams and Commercial teams and a strong cross-functional collaborative mindset, the role evolves brand growth drivers into powerful on trade strategies that unlock our ‘first shared drink’ for the spirits portfolio in the channel. The role is based in London and will report to the On Trade Channel Marketing Manager.
Key Responsibilities And Activities
- Insights into action: Drive actionable insights working with global, local insights/category teams & agency partners to inform On Trade Plans for priority brands on the Spirits portfolio. Identify and develop consumer and customer insights to shape effective on-trade strategies and unlock new consumption opportunities. Staying up to date with industry trends, competitor activity, and on-trade dynamics to inform strategy and innovation.
- X Functional Team Collaboration: Liaison with key stakeholders from Brand, Commercial teams, Business Intelligence & Finance Teams to ensure seamless integration of Omni-Channel thinking and delivery of plans within the On Trade channel.
- Best in Class Execution: Lead overall Channel Activation Plan execution in line with Outlet Segmentation & Perfect Store Model. Drive the implementation of innovative and compelling activation programs that enhance visibility, trial and engagement in On Trade venues.
- Management of POS: Oversee the planning, production (in case of local), and allocation of point-of-sale supply for the year, balancing global processes and local needs.
- Orientation to Results: Drive a performance-led mindset through rigorous pre and post evaluation of major activations to ensure maximum ROI and brand equity are delivered.
- Active participation during key moments of Corporate Calendar: Actively contribute to key corporate processes, including Annual Brand Planning (ABP), Power Period Reviews and Customer Engagement Planning. Ensure on-trade strategies are well represented and aligned within broader business priorities.
- Agency Management: Lead on the selection, briefing and ongoing management of external agencies. Ensure clear deliverables, strong creative output, effective control of budgets and timelines across channel and brand initiatives.
- Accountable for A&P management: Own and manage A&P budgets in collaboration with Finance, Sales and Logistics teams. Ensure efficient budget allocation, tracking, and compliance with financial processes.
Reporting Lines
Reports to Channel Marketing Manager – On Trade
Other Internal Relationships
- CCCM Brand, Insights, IMC and Off Trade Teams
- Commercial Teams (Mostly NOT/RTM and IFT)
- Category Teams
- Finance
- House of Brands (Global)
External Relationships
- Agreed priority partner On Trade Customers – across National On Trade, IFT & Route to Market
- Creative / Experiential Activation Agencies
Experience Required
- 5+ Years minimum working in the Spirits Business, with Brand and/or Commercial experience – preferably working in POP activation/execution (client side mandatory, agency nice to have) On Trade Channel nice to have. Experience with people management nice to have.
Skills
- A dynamic, confident and excellent communicator
- Strong team player – ability to work cross functionally
- Excellent organisation: thrive at managing multiple projects and priorities in multiple accounts
- Consumer / Insight driven – able to use consumer/shopper or category insights to influence and support channel/customer brand plans
- Commercially astute – operating with commercial lens to understand and implement ‘ROI’ driven activity where relevant
- Results driven, committed to delivering and exceeding goals and targets set
- Creativity & problem solving approach
- Mobility to other Business Units is a nice to have.
Our commitment to Diversity & Inclusion
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Senior Customer Marketing Manager Spirits employer: Campari Group
At Campari Group, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation in the heart of London. Our commitment to employee growth is evident through diverse career development opportunities and a focus on inclusivity, ensuring every voice is heard and valued. Join us to be part of a dynamic team that not only drives brand success but also champions fair compensation and equal opportunities for all.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Manager Spirits
✨Tip Number 1
Network like a pro! Reach out to folks in the spirits industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in customer marketing. This will help you stand out during interviews and discussions.
✨Tip Number 3
Be proactive! Don’t just wait for job openings. Send a message to the hiring manager or team members expressing your interest in the role. It shows initiative and enthusiasm!
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. Plus, it makes tracking your application easier for us!
We think you need these skills to ace Senior Customer Marketing Manager Spirits
Some tips for your application 🫡
Show Your Passion for Spirits:When you're writing your application, let your love for the spirits industry shine through! Share any relevant experiences or insights that demonstrate your enthusiasm and understanding of the market.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight how your skills and experiences align with the role. We want to see how you can contribute to our On Trade Channel Strategy and make a real impact!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and structure your thoughts logically so we can easily see your qualifications and how they fit the role.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. We can't wait to hear from you!
How to prepare for a job interview at Campari Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the key brands you'll be working with, like Courvoisier and Jamaican Brands. Understand their market positioning, recent campaigns, and consumer insights. This knowledge will help you demonstrate your passion and strategic thinking during the conversation.
✨Showcase Your Cross-Functional Collaboration Skills
Since this role requires working closely with various teams, prepare examples of how you've successfully collaborated in the past. Highlight specific projects where you liaised with brand, commercial, and finance teams to achieve a common goal. This will show that you're a team player who can navigate complex organisational structures.
✨Be Ready to Discuss Industry Trends
Stay updated on the latest trends in the spirits industry and be prepared to discuss how these could impact the On Trade channel. Bring insights about competitor activities and consumer behaviour that could inform your strategies. This will demonstrate your proactive approach and industry knowledge.
✨Prepare for Performance Metrics Discussion
Since the role is results-driven, think about how you've measured success in previous roles. Be ready to discuss specific KPIs you've used to evaluate marketing activations and how you maximised ROI. This will show that you have a performance-led mindset, which is crucial for this position.
