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- Tasks: Drive growth for Campari brands in the UK convenience channel and manage key customer relationships.
- Company: Join a global spirits business with a passion for innovation and collaboration.
- Benefits: Competitive salary, bonus structure, and strong personal development opportunities.
- Other info: Diversity and inclusion are at our core; we value every unique perspective.
- Why this job: Be part of a dynamic team and make a real impact in the spirits industry.
- Qualifications: Experience in sales, strong relationship-building skills, and a customer-centric mindset.
The predicted salary is between 40000 - 50000 ÂŁ per year.
The National Account Executive (NAE) – Convenience is responsible for supporting the growth of Campari Group brands within the UK convenience channel. This role will manage day‑to‑day relationships with a portfolio of existing Multiple Store Operators (MSO’s), driving distribution, visibility, and activation. Alongside this, the NAE will proactively identify, approach, and convert new MSO customers to unlock incremental reach and sustainable value. Working closely with the wider Off Trade team, the role will support the delivery of joint business plans, promotional execution, and perfect outlet standards across the channel. This is a critical commercial role suited to a driven, relationship‑led individual looking to progress within National Accounts.
Key Responsibilities
- Commercial Management
- Own the delivery of KPIs across a defined MSO customer set, including volume, value, distribution, and brand activation.
- Support annual and quarterly business planning with MSO partners to align priorities, promotional plans, and growth levers.
- Monitor investment (discounts, rebates, funded activity) to ensure plans deliver profitable, sustainable growth.
- Track performance vs. forecast and support course‑correction actions where needed.
- Customer Relationship Management
- Manage day‑to‑day contact with buyers, operational leads, and store groups within the convenience/MSO channel.
- Build strong, trust‑based partnerships that position Campari as a preferred supplier and category thought‑leader.
- Coordinate regular business reviews to share performance insights, category data, and brand opportunities.
- New Business Development
- Map the UK MSO landscape to identify priority prospects for Campari brand expansion.
- Lead outreach, pitch meetings, and onboarding of new MSO groups.
- Develop compelling customer propositions based on range, consumer insight, and category value creation.
- Execution & Activation
- Work with Field Sales to ensure perfect outlet standards across MSO partners, including NPD placements, promotional execution, and visibility.
- Support activation plans using shopper insights, tailored POS, and tailored activation mechanics for each partner.
- Monitor distribution & planogram compliance using available tools and support solutions to close execution gaps.
- Internal and External Collaboration
- Partner with National Account Managers to support delivery of strategic customer plans.
- Collaborate with Category, Finance, Shopper Marketing, and Supply Chain to deliver a joined‑up customer experience.
- Share feedback on competitor activity, channel trends, and shopper behaviour to inform internal decision‑making.
- Work with external partners such as the ACS to further develop relationships and grow our presence within the channel.
Capabilities & Behaviours
- Strong relationship‑building skills with a customer‑centric mindset.
- Commercial acumen with the ability to interpret data and translate insight into action.
- Results‑driven, tenacious, and comfortable working in a fast‑paced environment.
- Proactive problem‑solver with strong organisation and prioritisation skills.
- High level of ownership, accountability, and drive for continuous improvement.
- Embodies Campari culture: passionate, collaborative, entrepreneurial, and committed to winning with integrity.
Experience & Qualifications
- Experience in a commercial or field sales role within FMCG, ideally within Off Trade or Convenience.
- Demonstrated success managing customer relationships and delivering against commercial objectives.
- Understanding of UK convenience channel dynamics and shopper behaviour.
- Confidence using data sources such as Nielsen, IRI, CGA, or similar tools (preferred but not essential).
- Full UK driving licence.
What We Offer
- Opportunity to develop National Account management capability within a global, growing spirits business.
- Exposure to high‑profile brands and a dynamic commercial team.
- Clear progression pathways and strong investment in personal development.
- Competitive salary, bonus structure, and benefits in line with Campari UK policy.
Our commitment to Diversity & Inclusion
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
National Account Executive Convenience employer: Campari Group
Contact Detail:
Campari Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Account Executive Convenience
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream role!
✨Tip Number 2
Prepare for those interviews! Research the company and its products, especially in the convenience channel. Be ready to discuss how your experience aligns with their goals and how you can drive brand activation and growth. Confidence is key!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. Mention something specific from your conversation to remind them of your fit for the position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Campari team!
We think you need these skills to ace National Account Executive Convenience
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the National Account Executive role. Highlight your experience in managing customer relationships and driving commercial success, especially within the FMCG sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the convenience channel and how you can contribute to our growth at Campari. Be specific about your achievements and how they relate to the role.
Showcase Your Data Skills: Since data interpretation is key for this role, don’t forget to mention any experience you have with tools like Nielsen or IRI. We love candidates who can turn insights into actionable strategies, so make that clear in your application!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining the Campari team!
How to prepare for a job interview at Campari Group
✨Know Your Numbers
As a National Account Executive, you'll need to demonstrate your commercial acumen. Brush up on key performance indicators (KPIs) relevant to the role, such as volume, value, and distribution metrics. Be ready to discuss how you've used data in past roles to drive growth and make informed decisions.
✨Build Rapport with the Interviewer
Relationship-building is crucial in this role, so show off your interpersonal skills during the interview. Engage with the interviewer by asking insightful questions about their experiences and the company culture. This will not only help you connect but also showcase your customer-centric mindset.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled challenges in previous roles, especially in fast-paced environments. Highlight your proactive approach to problem-solving and how you've successfully navigated obstacles to achieve results. This will demonstrate your tenacity and ability to thrive under pressure.
✨Understand the Convenience Channel
Familiarise yourself with the UK convenience channel dynamics and shopper behaviour. Research current trends and challenges within the industry, and be prepared to discuss how you would approach new business development and customer engagement strategies. This knowledge will set you apart as a well-informed candidate.