At a Glance
- Tasks: Lead and execute innovative marketing strategies for top spirits brands in the on-trade channel.
- Company: Join a dynamic team at Campari Group, a leader in the spirits industry.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Embrace diversity and inclusion in a supportive workplace culture.
- Why this job: Make a real impact on brand growth while collaborating with creative teams.
- Qualifications: 5+ years in the spirits business with strong brand or commercial experience.
The predicted salary is between 60000 - 75000 £ per year.
The CCCM Senior Customer Marketing Manager – On Trade Spirits, will be responsible for leading, planning and executing with excellence the On Trade Channel Strategy & Channel Activation Plans for the key brands of the Spirits portfolio (Courvoisier & Jamaican Brands). Working closely with the Brand Teams and Commercial teams and a strong cross-functional collaborative mindset, the role evolves brand growth drivers into powerful on-trade strategies that unlock our ‘first shared drink’ for the spirits portfolio in the channel. The role is based in London and will report to the On Trade Channel Marketing Manager.
Key Responsibilities And Activities
- Insights into action: Drive actionable insights working with global, local insights/category teams & agency partners to inform On Trade Plans for priority brands on the Spirits portfolio. Identify and develop consumer and customer insights to shape effective on-trade strategies and unlock new consumption opportunities. Staying up to date with industry trends, competitor activity, and on-trade dynamics to inform strategy and innovation.
- X Functional Team Collaboration: Liaison with key stakeholders from Brand, Commercial teams, Business Intelligence & Finance Teams to ensure seamless integration of Omni-Channel thinking and delivery of plans within the On Trade channel.
- Best in Class Execution: Lead overall Channel Activation Plan execution in line with Outlet Segmentation & Perfect Store Model. Drive the implementation of innovative and compelling activation programs that enhance visibility, trial and engagement in On Trade venues.
- Management of POS: Oversee the planning, production (in case of local), and allocation of point-of-sale supply for the year, balancing global processes and local needs.
- Orientation to Results: Drive a performance-led mindset through rigorous pre and post evaluation of major activations to ensure maximum ROI and brand equity are delivered.
- Active participation during key moments of Corporate Calendar: Actively contribute to key corporate processes, including Annual Brand Planning (ABP), Power Period Reviews and Customer Engagement Planning. Ensure on-trade strategies are well represented and aligned within broader business priorities.
- Agency Management: Lead on the selection, briefing and ongoing management of external agencies. Ensure clear deliverables, strong creative output, effective control of budgets and timelines across channel and brand initiatives.
- Accountable for A&P management: Own and manage A&P budgets in collaboration with Finance, Sales and Logistics teams. Ensure efficient budget allocation, tracking, and compliance with financial processes.
Reporting Lines
Reports to Channel Marketing Manager – On Trade
Other Internal Relationships
- CCCM Brand, Insights, IMC and Off Trade Teams
- Commercial Teams (Mostly NOT/RTM and IFT)
- Category Teams
- Finance
- House of Brands (Global)
External Relationships
- Agreed priority partner On Trade Customers – across National On Trade, IFT & Route to Market
- Creative / Experiential Activation Agencies
Experience Required
- 5+ Years minimum working in the Spirits Business, with Brand and/or Commercial experience – preferably working in POP activation/execution (client side mandatory, agency nice to have)
- On Trade Channel nice to have.
- Experience with people management nice to have.
Skills
- A dynamic, confident and excellent communicator
- Strong team player – ability to work cross functionally
- Excellent organisation: thrive at managing multiple projects and priorities in multiple accounts
- Consumer / Insight driven – able to use consumer/shopper or category insights to influence and support channel/customer brand plans
- Commercially astute – operating with commercial lens to understand and implement ‘ROI’ driven activity where relevant
- Results driven, committed to delivering and exceeding goals and targets set
- Creativity & problem solving approach
- Mobility to other Business Units is a nice to have.
Our commitment to Diversity & Inclusion
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Senior Customer Marketing Manager Spirits in London employer: Campari Group
At Campari Group, we pride ourselves on being an exceptional employer, offering a vibrant work culture that thrives on passion, collaboration, and energy. Our commitment to employee growth is evident through extensive learning resources, competitive benefits including private healthcare and a generous pension scheme, and a focus on diversity and inclusion. Join us in the West Midlands, where you can make a meaningful impact in the premium spirits industry while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Manager Spirits in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Campari Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Campari Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Campari Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Campari Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Customer Marketing Manager Spirits in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Campari Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Campari Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Campari Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Campari Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Campari Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Campari Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
