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- Tasks: Lead and execute innovative marketing strategies for top spirits brands in the on-trade channel.
- Company: Join a dynamic team at Campari Group, a leader in the spirits industry.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional growth.
- Other info: Embrace diversity and inclusion in a supportive workplace culture.
- Why this job: Make a real impact on brand growth while collaborating with creative teams.
- Qualifications: 5+ years in the spirits business with strong brand or commercial experience.
The predicted salary is between 60000 - 75000 £ per year.
The CCCM Senior Customer Marketing Manager – On Trade Spirits, will be responsible for leading, planning and executing with excellence the On Trade Channel Strategy & Channel Activation Plans for the key brands of the Spirits portfolio (Courvoisier & Jamaican Brands). Working closely with the Brand Teams and Commercial teams and a strong cross-functional collaborative mindset, the role evolves brand growth drivers into powerful on-trade strategies that unlock our ‘first shared drink’ for the spirits portfolio in the channel. The role is based in London and will report to the On Trade Channel Marketing Manager.
Key Responsibilities And Activities
- Insights into action: Drive actionable insights working with global, local insights/category teams & agency partners to inform On Trade Plans for priority brands on the Spirits portfolio. Identify and develop consumer and customer insights to shape effective on-trade strategies and unlock new consumption opportunities. Staying up to date with industry trends, competitor activity, and on-trade dynamics to inform strategy and innovation.
- X Functional Team Collaboration: Liaison with key stakeholders from Brand, Commercial teams, Business Intelligence & Finance Teams to ensure seamless integration of Omni-Channel thinking and delivery of plans within the On Trade channel.
- Best in Class Execution: Lead overall Channel Activation Plan execution in line with Outlet Segmentation & Perfect Store Model. Drive the implementation of innovative and compelling activation programs that enhance visibility, trial and engagement in On Trade venues.
- Management of POS: Oversee the planning, production (in case of local), and allocation of point-of-sale supply for the year, balancing global processes and local needs.
- Orientation to Results: Drive a performance-led mindset through rigorous pre and post evaluation of major activations to ensure maximum ROI and brand equity are delivered.
- Active participation during key moments of Corporate Calendar: Actively contribute to key corporate processes, including Annual Brand Planning (ABP), Power Period Reviews and Customer Engagement Planning. Ensure on-trade strategies are well represented and aligned within broader business priorities.
- Agency Management: Lead on the selection, briefing and ongoing management of external agencies. Ensure clear deliverables, strong creative output, effective control of budgets and timelines across channel and brand initiatives.
- Accountable for A&P management: Own and manage A&P budgets in collaboration with Finance, Sales and Logistics teams. Ensure efficient budget allocation, tracking, and compliance with financial processes.
Reporting Lines
Reports to Channel Marketing Manager – On Trade
Other Internal Relationships
- CCCM Brand, Insights, IMC and Off Trade Teams
- Commercial Teams (Mostly NOT/RTM and IFT)
- Category Teams
- Finance
- House of Brands (Global)
External Relationships
- Agreed priority partner On Trade Customers – across National On Trade, IFT & Route to Market
- Creative / Experiential Activation Agencies
Experience Required
- 5+ Years minimum working in the Spirits Business, with Brand and/or Commercial experience – preferably working in POP activation/execution (client side mandatory, agency nice to have)
- On Trade Channel nice to have.
- Experience with people management nice to have.
Skills
- A dynamic, confident and excellent communicator
- Strong team player – ability to work cross functionally
- Excellent organisation: thrive at managing multiple projects and priorities in multiple accounts
- Consumer / Insight driven – able to use consumer/shopper or category insights to influence and support channel/customer brand plans
- Commercially astute – operating with commercial lens to understand and implement ‘ROI’ driven activity where relevant
- Results driven, committed to delivering and exceeding goals and targets set
- Creativity & problem solving approach
- Mobility to other Business Units is a nice to have.
Our commitment to Diversity & Inclusion
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Senior Customer Marketing Manager Spirits in London employer: Campari Group
Contact Detail:
Campari Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Marketing Manager Spirits in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Campari Group or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in customer marketing or brand activation. This will help you stand out during interviews and demonstrate your expertise.
✨Tip Number 3
Stay updated on industry trends! Follow relevant news and reports about the spirits market. Being knowledgeable about current events will impress interviewers and show that you're genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of spirits marketing.
We think you need these skills to ace Senior Customer Marketing Manager Spirits in London
Some tips for your application 🫡
Show Your Passion for Spirits: When writing your application, let your enthusiasm for the spirits industry shine through. We want to see how your experience aligns with our key brands and how you can contribute to their growth.
Highlight Cross-Functional Collaboration: Make sure to emphasise your ability to work with different teams. We value a collaborative mindset, so share examples of how you've successfully partnered with others to achieve common goals.
Be Results-Driven: We love seeing candidates who are focused on results! In your application, mention specific achievements and how you've driven performance in previous roles. Show us how you measure success!
Tailor Your Application: Don’t just send a generic application. Tailor your CV and cover letter to reflect the skills and experiences that match the job description. We appreciate when candidates take the time to connect their background to what we’re looking for.
How to prepare for a job interview at Campari Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the key brands you'll be working with, like Courvoisier and Jamaican Brands. Understand their market positioning, recent campaigns, and consumer insights. This knowledge will help you demonstrate your passion and readiness to drive brand growth.
✨Showcase Your Cross-Functional Collaboration Skills
Since this role requires liaising with various teams, prepare examples of how you've successfully collaborated in the past. Highlight specific projects where you worked with marketing, sales, or finance teams to achieve a common goal. This will show that you're a team player who can thrive in a dynamic environment.
✨Be Results-Driven
Prepare to discuss how you've driven performance in previous roles. Bring examples of how you've evaluated activations for ROI and brand equity. This will illustrate your results-oriented mindset and your ability to deliver on targets, which is crucial for this position.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in the spirits industry and on-trade dynamics. Be ready to discuss how these trends could influence your strategies. Showing that you're proactive about staying informed will impress the interviewers and demonstrate your commitment to the role.