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For Companies At a Glance
- Tasks: Lead exciting marketing strategies for top spirit brands in the Cash & Carry and Convenience channels.
- Company: Join Campari Group, a global leader in premium spirits with a vibrant culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on brand activation and connect with consumers through innovative marketing.
- Qualifications: Experience in marketing, strategic planning, and strong communication skills.
- Other info: Collaborative team atmosphere with a focus on creativity and excellence.
The predicted salary is between 42000 - 84000 £ per year.
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, employing approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Role Overview
Campari Group is looking for an Off Trade Customer Marketing Manager to join the growing Channel & Customer Marketing team based in London. This role will be key to unlocking opportunities predominantly across our portfolio of Spirits focusing on Wray & Nephew, Magnum Tonic Wine and Aperol within the Cash & Carry and Convenience channel. They will do this by understanding our brand and customer goals and executing our activation and POS plans with excellence in the right accounts to reach our target consumer. They will lead the development of channel/brand activation plans from planning through to delivery and evaluation. They are responsible for aligning internal stakeholders across multiple teams, managing agencies from brief to evaluation, assigning budgets and working with key customer contacts to ensure our plans are delivered on time, to budget and with maximum ROI.
Key Responsibilities and Activities
- Strategic Planning
- Supporting the Annual Commercial Planning cycle, to help develop and deliver Strategic Channel/Brand Activation plans across a selection of priority portfolio brands – these will be aligned to Brand and Channel objectives/strategies.
- Use consumer/shopper and customer insights to develop activation plans across Off Trade Channel.
- Ensure and align plans to path to purchase strategies and key sales drivers.
- Help build set of channel/brand plans including SMART objectives, strategies and key initiatives.
- Develop Activation briefs aligned to plans and lead/brief and execute best in class activation – working with strategic partner agencies and key customer contacts.
- Channel/Brand Activation
- Contribute to the design and execution of best in class key channel/customer activation that can be tailored/adapted by the commercial team, feeding in specific customer/consumer insight and best practice.
- Day to day management of point of sale and gifts with purchase: from creation to stock management.
- Management of a defined group of agencies for production requirements and ensure value for money by establishing framework service agreements and rates.
- Evaluation / Measurement
- Ensure that brand visual identities and communication guidelines are properly controlled and executed in all activity material and communications with an eye on implementation.
- Aligned to the business RASCI process, sign off all communication/POS materials to be executed (where relevant with support of Channel Marketing Manager).
- Monitor, track and evaluate activity success vs. agreed objectives/KPIs and ROI model in place.
- Use consumer research/data where possible to evaluate/overlay activation success.
- Ensure effective tracking and management of the activity budget including raising of PO’s.
- Internal / External Customer Partnerships
- Build and establish excellent relations with...
Customer Marketing Manager (Convenience & Cash and Carry in London employer: Campari Group
Contact Detail:
Campari Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager (Convenience & Cash and Carry in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Campari Group and its brands. Understand their market position and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the Customer Marketing Manager role. Highlight your experience with brand activation and strategic planning to make a strong impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Customer Marketing Manager (Convenience & Cash and Carry in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with Campari Group's values and the specific role of Customer Marketing Manager. Show us that you get what we're all about!
Be Specific and Relevant: When detailing your experience, focus on relevant achievements that align with the job description. Use examples that highlight your skills in strategic planning and brand activation. We want to see how you can bring value to our team!
Keep It Professional Yet Personal: While we love a friendly tone, remember to maintain professionalism. Share your passion for the spirits industry and why you're excited about this role. Let your personality shine through, but keep it polished!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts!
How to prepare for a job interview at Campari Group
✨Know Your Brands Inside Out
Before the interview, dive deep into Campari Group's portfolio, especially Wray & Nephew, Magnum Tonic Wine, and Aperol. Understand their unique selling points and how they fit into the Cash & Carry and Convenience channels. This knowledge will help you demonstrate your passion for the brand and show that you're ready to contribute from day one.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful marketing strategies in the past. Be ready to discuss how you used consumer insights to inform your plans and how you measured success against KPIs. This will highlight your ability to align with the company's objectives and drive results.
✨Master the Art of Collaboration
Since this role involves working with multiple teams and agencies, be prepared to discuss your experience in managing cross-functional projects. Share specific instances where you successfully aligned stakeholders and delivered on time and within budget. This will showcase your teamwork skills and your ability to navigate complex environments.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview that reflect your understanding of the role and the company. For example, inquire about the current challenges in the Cash & Carry channel or how the team measures the success of their activation plans. This shows your genuine interest and helps you assess if the company is the right fit for you.
