At a Glance
- Tasks: Engage trade and consumers to promote our iconic Aperitifs across the UK.
- Company: Join Campari Group, a leading player in the global spirits industry.
- Benefits: Competitive salary, diverse work environment, and opportunities for personal growth.
- Other info: Dynamic role with travel opportunities and a chance to lead exciting training sessions.
- Why this job: Be a brand ambassador and make a real impact in the vibrant world of spirits.
- Qualifications: 5+ years in bartending or brand ambassadorship with strong mixology skills.
The predicted salary is between 33075 - 40425 £ per year.
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people. Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Role Overview
Campari Group is seeking a Brand Ambassador focusing on bringing our iconic Aperitifs to life in the UK. Being a total UK role, travel across the region is required to build relationships with both Trade and Consumers while representing the Campari Group Aperitifs Portfolio. The Brand Ambassador UK – Aperitifs will be responsible for engaging trade and building brand love for our Aperitifs portfolio across the UK, along with managing the critical implementation of our Perfect Serve strategy across Aperol, Campari, Mondoro, Sarti and Crodino Spritz.
The keynote program that the Brand Ambassador UK – Aperitifs will be responsible for is our Regional Brand Ambassador (RBA) Program, dedicated to increasing delivery of Perfect Serve across the UK. This will incorporate budgetary and people management responsibility while displaying leadership qualities to execute in collaboration with internal and external stakeholders.
You will, with the support of the Campari Academy & Trade Advocacy Manager, be leading the development and delivery of educational programs to our customers, creative drinks sessions and execution of the Wine & Spirits Education Trust (WSET) Level 1 and 2 Awards in Spirits that deliver value to our partners and results for our organisation. The Brand Ambassador UK – Aperitifs will not just be the go-to expert on the category for the UK on-trade, but a true leader taking our brands to new heights of loyalty and advocacy.
Working closely with Commercial, Brand and Customer Marketing teams, the role will drive advocacy, education and drinks excellence to build long-term love for Campari brands, strengthen customer partnerships and support commercial growth across the UK market. The successful candidate will report into the Campari Academy & Trade Advocacy Manager.
Key Responsibilities
- Drive Advocacy & Education for the Aperitifs Portfolio
- Deliver best-in-class moments to connect our brands to the UK On-Trade
- Create, maintain and evolve our Aperitifs training strategy to align with the overall Campari Group UK Advocacy vision
- Host a multitude of training types at our Campari Academy in London and in the field
- Assist the Campari Academy & Trade Advocacy Manager in ideation and delivery of drinks development session for key National and Regional customers
- Strong integration and understanding of Italian Culture and how the Campari Group Aperitifs Portfolio help to grow this in the UK.
- Deliver 360 Spritz Perfect Serve Program
- Evolve and project manage the existing Perfect Serve Program across all on-trade channels at scale
- Develop fun, digestible and memorable trainings to embed our Perfect Serve mission
- Inspire and upskill our Regional Brand Ambassadors (RBAs) to his all-success markers across rapport building, trainings and spot checks
- Work with the Campari Academy & Trade Advocacy Manager on creating a digital-forward solution to influence and upskill bartenders in all locations of the UK
- Manage agency relationships to ensure Secret Shopper initiatives are delivered successfully
- Be responsible for all budgetary and personnel management related to this program
- WSET Deliver, alongside the Campari Academy & Trade Advocacy Manager, compliant and inspiring trainings under the Wine & Spirits Education Trust (WSET) framework, along with administrative tasks as required
- Undergo all relevant training to be able to deliver session independently of the Campari Academy & Trade Advocacy Manager
- Campari Academy Seminars Work with the Campari Academy & Trade Advocacy Manager to develop one (1) keynote seminar series to be taken across the UK to increase understanding on the Aperitifs Category
- Managing internal and external stakeholders to deliver highly attended and repurposable content that we can deploy across various customers and segments of the UK On-Trade
- Maintain compliance with all legal guidelines surrounding talent and content
- Campari House Hospitality Lead and deliver exceptional hospitality occasions in liaison with the Campari House Guest Experience team to a multitude of internal and external stakeholders
- Work with the Campari Academy & Trade Advocacy Manager on maintaining compliant and clear workspaces in the Campari Academy
Key Relationships Reporting Lines
You will report to the Campari Academy & Trade Advocacy Manager
Other Internal Relationships:
- On Trade Sales Teams across all channels to build belief in the Training Programs you will be responsible for building
- Consumer, Customer & Channel Marketing team to support and deliver excellence across Brand & Channel objectives
- Campari House EHS & Guest Experience teams
External Relationships:
- Key On-Trade customers
- Bartenders
- Third Party Brand Ambassadors
Experience And Skills
Experience:
- 5 years+ On Trade Bartender / Brand Ambassador experience (UK or Global)
- Experience of having worked with some of the UK’s best bars
- Up to date with latest category/drinks trends
- Preferable to have strong knowledge of the UK On Trade
- Well-networked across UK On Trade desired
- Extensive technical knowledge of the Spirits category/sub-categories and Campari brands
- Experience in managing time and resource across different workstreams, inclusive of leading projects and collaborating cross-functionally
- Experience of developing Category/Brand Training Programmes from inception to presentation
- Sales experience highly regarded
Skills:
- Creativity
- Expertise in mixology
- Ability to create cocktail lists across all levels of the On Premise
- Ability to convey key message and passion for our brands in a highly engaging and memorable manner
- Ability to network and build strong relationships
- Brand and consumer focused
- Industry knowledge of local and international brands and competitors
- Awareness of local and global market and consumer trends
- Knowledge of digital marketing platforms and social media execution
- Bar management acumen
- Public speaking and presentation skills
- Training skills
Our commitment to Diversity & Inclusion: At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Brand Ambassador Aperitifs in London employer: Campari Group
At Campari Group, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. As an On-Trade Growth & Partnerships Manager, you will benefit from extensive professional development opportunities while working in a vibrant environment that values creativity and collaboration. Our commitment to employee well-being and growth, combined with our strong presence in the UK market, makes us an attractive choice for those seeking meaningful and rewarding careers in the spirits industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Ambassador Aperitifs in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Campari Group and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Campari Group are looking for.
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We think you need these skills to ace Brand Ambassador Aperitifs in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Campari Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Campari Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Campari Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Campari Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Campari Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Campari Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
