At a Glance
- Tasks: Create immersive brand experiences that elevate our premium spirits and engage consumers.
- Company: Join Campari Group, a global leader in the branded spirits industry with a rich portfolio.
- Benefits: Competitive salary, diverse work culture, and opportunities for personal growth.
- Other info: Collaborative environment with a commitment to diversity and inclusion.
- Why this job: Be at the forefront of experiential marketing and shape memorable brand moments.
- Qualifications: 5+ years in experiential marketing with strong project management skills.
The predicted salary is between 50000 - 60000 £ per year.
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Role Overview
The Experiential Manager is responsible for creating premium, distinctive and immersive brand experiences that strengthen our brands, support marketing objectives, and drive consumer awareness, trial and advocacy. You will identify, shape and deliver experiential opportunities working closely with UK and Global Brand teams, agency partners and event operators to ensure that all activities are amplified fully across all channels. This role works across all brands within the Campari UK portfolio, with a focus on Aperol, Courvoisier & Wray & Nephew.
Key Responsibilities
- Strategy & Planning
- Identify, evaluate and develop experiential opportunities that enhance brand positioning and deliver against business and marketing objectives.
- Input into the experiential planning process, led by the IMC Manager, ensuring opportunities are fully aligned to annual brand plans and deliver maximum value for Campari UK.
- Stay ahead of cultural, consumer and experiential trends – identifying new opportunities that will deliver cultural relevance and meaningfulness for our brands.
- Manage budgets and ROI analysis for all experiential activity.
- Partner with Legal to assess risks and manage contracts.
- Activation
- Lead the end‑to‑end delivery of key experiential projects, ensuring best‑in‑class execution.
- Collaborate with Brand, Customer Marketing, Digital and PR teams to ensure consistent messaging and maximise consumer reach and amplification of all activities.
- Champion sustainable solutions across all experiential activity and ensure all activations comply with Campari Group’s Code of Commercial Communications.
- Evaluation
- Define KPIs for experiential activity and implement measurement frameworks to track performance, consumer impact and ROI.
- Provide clear recommendations to improve effectiveness and commercial value.
- Evaluate agency performance and maintain a roster of best‑in‑class partners.
- Collaboration & Partnerships
- Work closely with UK and Global Brand teams, CCCM, Commercial and other cross‑functional partners to deliver cohesive brand experiences.
- Build strong relationships with event owners, operators and promoters to secure high‑value opportunities for Campari brands.
- Share best practices and learnings across the Group and with other markets.
Experience & Skills
- Experience
- 5+ years’ experience in Experiential Marketing (client or agency side).
- Proven ability to deliver both large‑scale events and tailored brand experiences.
- Strong understanding of how experiential fits within broader brand and business strategy.
- Track record of managing agencies and delivering high‑impact, optimised campaigns.
- Experience working with UK event owners/operators is a plus.
- Skills
- Passion for creating creative, memorable, culturally relevant brand experiences.
- Strategically driven mindset with a test‑and‑learn approach.
- Strong project management skills with the ability to prioritise and multitask in a fast‑paced environment.
- Excellent written and verbal communication skills.
- Confident collaborator and relationship builder – someone who has the ability to flex their approach depending on the audience.
- Comfortable communicating at all levels.
- Skilled at managing agency partners and driving best‑in‑class execution.
- Willingness to travel and be on‑site for live activations.
Our commitment to Diversity & Inclusion
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Experiential Marketing Specialist employer: Campari Group
Campari Group is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration in the heart of Milan. With a strong commitment to diversity and inclusion, employees benefit from fair compensation, ample growth opportunities, and the chance to work with a portfolio of prestigious brands. The company's focus on innovative experiential marketing ensures that team members are at the forefront of industry trends, making every day both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Experiential Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Campari Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Campari Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Campari Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Campari Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Experiential Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Campari Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Campari Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Campari Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Campari Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Campari Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Campari Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
