Experiential Marketing Specialist

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.

Role Overview

The Experiential Manager is responsible for creating premium, distinctive and immersive brand experiences that strengthen our brands, support marketing objectives, and drive consumer awareness, trial and advocacy. You will identify, shape and deliver experiential opportunities working closely with UK and Global Brand teams, agency partners and event operators to ensure that all activities are amplified fully across all channels. This role works across all brands within the Campari UK portfolio, with a focus on Aperol, Courvoisier & Wray & Nephew.

Key Responsibilities

• Strategy & Planning
  • Identify, evaluate and develop experiential opportunities that enhance brand positioning and deliver against business and marketing objectives.
  • Input into the experiential planning process, led by the IMC Manager, ensuring opportunities are fully aligned to annual brand plans and deliver maximum value for Campari UK.
  • Stay ahead of cultural, consumer and experiential trends – identifying new opportunities that will deliver cultural relevance and meaningfulness for our brands.
  • Manage budgets and ROI analysis for all experiential activity.
  • Partner with Legal to assess risks and manage contracts.
• Activation
  • Lead the end‑to‑end delivery of key experiential projects, ensuring best‑in‑class execution.
  • Collaborate with Brand, Customer Marketing, Digital and PR teams to ensure consistent messaging and maximise consumer reach and amplification of all activities.
  • Champion sustainable solutions across all experiential activity and ensure all activations comply with Campari Group’s Code of Commercial Communications.
• Evaluation
  • Define KPIs for experiential activity and implement measurement frameworks to track performance, consumer impact and ROI.
  • Provide clear recommendations to improve effectiveness and commercial value.
  • Evaluate agency performance and maintain a roster of best‑in‑class partners.
• Collaboration & Partnerships
  • Work closely with UK and Global Brand teams, CCCM, Commercial and other cross‑functional partners to deliver cohesive brand experiences.
  • Build strong relationships with event owners, operators and promoters to secure high‑value opportunities for Campari brands.
  • Share best practices and learnings across the Group and with other markets.

Experience & Skills

• Experience
  • 5+ years’ experience in Experiential Marketing (client or agency side).
  • Proven ability to deliver both large‑scale events and tailored brand experiences.
  • Strong understanding of how experiential fits within broader brand and business strategy.
  • Track record of managing agencies and delivering high‑impact, optimised campaigns.
  • Experience working with UK event owners/operators is a plus.
• Skills
  • Passion for creating creative, memorable, culturally relevant brand experiences.
  • Strategically driven mindset with a test‑and‑learn approach.
  • Strong project management skills with the ability to prioritise and multitask in a fast‑paced environment.
  • Excellent written and verbal communication skills.
  • Confident collaborator and relationship builder – someone who has the ability to flex their approach depending on the audience.
  • Comfortable communicating at all levels.
  • Skilled at managing agency partners and driving best‑in‑class execution.
  • Willingness to travel and be on‑site for live activations.

Our commitment to Diversity & Inclusion

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.