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For Companies At a Glance
- Tasks: Drive exciting marketing strategies for top spirit brands in the convenience sector.
- Company: Join Campari Group, a global leader in premium spirits with a vibrant culture.
- Benefits: Competitive salary, diverse work environment, and opportunities for growth.
- Why this job: Be part of a dynamic team shaping brand experiences and making an impact.
- Qualifications: 3+ years in marketing, preferably in FMCG or drinks, with strong communication skills.
- Other info: Embrace diversity and inclusion in a supportive workplace.
The predicted salary is between 36000 - 60000 £ per year.
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Role Overview
Campari Group is looking for an Off Trade Customer Marketing Manager to join the growing Channel & Customer Marketing team based in London. This role will be key to unlocking opportunities predominantly across our portfolio of Spirits focusing on Wray & Nephew, Magnum Tonic Wine and Aperol within the Cash & Carry and Convenience channel. They will do this by understanding our brand and customer goals and executing our activation and POS plans with excellence in the right accounts to reach our target consumer. They will lead the development of channel/brand activation plans from planning through to delivery and evaluation. They are responsible for aligning internal stakeholders across multiple teams, managing agencies from brief to evaluation, assigning budgets and working with key customer contacts to ensure our plans are delivered on time, to budget and with maximum ROI.
Key Responsibilities and Activities
- Strategic Planning
- Supporting the Annual Commercial Planning cycle, to help develop and deliver Strategic Channel/Brand Activation plans across a selection of priority portfolio brands – these will be aligned to Brand and Channel objectives/strategies.
- Use consumer/shopper and customer insights to develop activation plans across Off Trade Channel.
- Ensure and align plans to path to purchase strategies and key sales drivers.
- Help build set of channel/brand plans including SMART objectives, strategies and key initiatives.
- Develop Activation briefs aligned to plans and lead/brief and execute best in class activation – working with strategic partner agencies and key customer contacts.
- Channel/Brand Activation
- Contribute to the design and execution of best in class key channel/customer activation that can be tailored/adapted by the commercial team, feeding in specific customer/consumer insight and best practice.
- Day to day management of point of sale and gifts with purchase: from creation to stock management.
- Management of a defined group of agencies for production requirements and ensure value for money by establishing framework service agreements and rates.
- Evaluation/Measurement
- Ensure that brand visual identities and communication guidelines are properly controlled and executed in all activity material and communications with an eye on implementation.
- Aligned to the business RASCI process, sign off all communication/POS materials to be executed (where relevant with support of Channel Marketing Manager).
- Monitor, track and evaluate activity success vs. agreed objectives/KPIs and ROI model in place.
- Use consumer research/data where possible to evaluate/overlay activation success.
- Ensure effective tracking and management of the activity budget including raising of PO’s.
- Internal/External Customer Partnerships
- Build and establish excellent relations with Account Controllers/Managers and foster partnership approach to building/shaping channel and key customer plans as required.
- Establish working relationship with key customer contacts to influence and ensure activation compliance and all activity programmes remain in line with brand and customer objectives/strategy.
- Provide timely communication to sales teams across activation including face to face communication and updating sales/promo materials.
- Regular trade visits to ensure effective program execution and gain competitor understanding.
- Reporting, monitoring of activation and analysis of brands performance within channel in accordance with overall channel reporting and make any required remedial recommendations.
- Brand Marketing Partnerships
- Work closely with Brand Marketing Managers to ensure clear and effective communication and understanding of brand/channel performance and plan delivery.
Experience and Skills
- Experience
- 3 Years minimum Marketing/Commercial experience – preferably working in POP activation/execution (client and or agency side).
- FMCG and or drinks industry background - with experience of channel/category dynamics at POP.
- Customer/Shopper Marketing experience and or Commercial – either in field or national account sales.
- Off Trade ‘Retail’ Channel Experience/Knowledge.
- Agency Management and Budget Management.
- Understanding of Shopper Dynamics – experience of building/shaping channel/customer activation plans – that align brand and customer goals.
- Skills
- The candidate we are looking for will be dynamic, confident, a good communicator and team player, able to work independently and with cross functional teams to plan and deliver important channel/customer activation projects.
- Excellent organisation: thrive at managing multiple projects and priorities in multiple accounts.
- They will be insight driven – able to use consumer/shopper or category insights to influence and support channel/customer brand plans.
- They will be results driven, committed to delivering and exceeding goals and targets set.
- Pragmatic and problem solving approach.
- Can work independently with a can do attitude and ability to work proactively.
- Strong team player – ability to work cross functionally as part of ‘virtual teams’.
- Commercially aware – able to understand and implement ‘ROI’ driven activity.
Our commitment to Diversity & Inclusion
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement.
Note to applicants
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.
Customer Marketing Manager (Convenience & Cash and Carry employer: Campari Group
Contact Detail:
Campari Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager (Convenience & Cash and Carry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Campari Group. Attend events, join relevant groups on social media, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your past marketing successes, especially in the FMCG or drinks sector. When you get the chance to chat with someone from Campari, share your insights and ideas on how you could elevate their brand activation strategies.
✨Tip Number 3
Be proactive! If you see a potential gap in Campari's marketing strategy, don’t hesitate to bring it up. Prepare a few ideas on how you could tackle it and present them during your conversations. This shows initiative and that you’re already thinking about how to contribute.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Campari Group. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Customer Marketing Manager (Convenience & Cash and Carry
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining our team and contributing to the amazing brands we represent.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in customer marketing and any insights you've gained from previous roles that align with our goals at Campari Group.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Campari Group
✨Know Your Brands Inside Out
Before the interview, dive deep into Campari Group's portfolio, especially the brands you'll be focusing on like Wray & Nephew and Aperol. Understand their unique selling points, target consumers, and recent marketing campaigns. This knowledge will help you demonstrate your passion and alignment with the company's goals.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would approach developing channel/brand activation plans. Think about how you can use consumer insights to shape these strategies. Be ready to share examples from your past experience where you've successfully executed similar plans, highlighting your ability to drive ROI.
✨Demonstrate Strong Communication Skills
As a Customer Marketing Manager, you'll need to collaborate with various teams and stakeholders. Practice articulating your thoughts clearly and confidently. Consider preparing a few anecdotes that showcase your ability to build relationships and influence others, as this will be crucial in your role.
✨Be Ready for Problem-Solving Scenarios
Expect questions that assess your problem-solving skills, especially in managing budgets and agency relationships. Think of specific challenges you've faced in previous roles and how you overcame them. This will show your pragmatic approach and readiness to tackle the dynamic nature of the role.
