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Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Role Overview
Campari Group is seekinga BrandAmbassador focusing on bringing our iconicAperitifs to life in the UK. Being a total UK role, travelacross the region isrequiredto build relationships with both Trade and Consumerswhilerepresentingthe Campari Group Aperitifs Portfolio.
The Brand Ambassador UK – Aperitifs, willbe responsibleforengaging trade and building brand love forour Aperitifs portfolio across the UK,along with managingthe critical implementation of our Perfect Serve strategy across Aperol, Campari, Mondoro, Sarti and Crodino Spritz.
The keynote program that the Brand Ambassador UK – Aperitifs willbe responsible foris our Regional Brand Ambassador (RBA) Program, dedicated to increasing delivery of Perfect Serve across the UK. This will incorporate budgetary and people managementresponsibility while displayingleadership qualitiesto execute in collaboration with internal and external stakeholders.
You will, with thesupportofthe Campari Academy & Trade Advocacy Manager,beleadingthedevelopmentand delivery ofeducationalprogramsto our customers,creativedrinkssessionsandexecutionofthe Wine & Spirits Education Trust (WSET) Level 1 and 2 Awards in Spiritsthat deliver value to our partners and results for our organisation.
The Brand Ambassador UK – Aperitifs willnot justbethe go-to expert on the category for the UK on-trade,but a true leadertaking our brands to new heights of loyalty and advocacy.
Working closely with Commercial, Brand and Customer Marketing teams, the role will drive advocacy,educationand drinks excellence to build long-term love for Campari brands, strengthen customer partnerships and support commercial growth across the UK market. The successful candidate will report into theCampari Academy & Trade Advocacy Manager.
Key Responsibilities
Drive Advocacy & Education for the Aperitifs Portfolio
Deliver best-in-class moments to connect our brands tothe UK On-Trade
Create,maintainand evolve our Aperitifs training strategy to align with the overall Campari Group UK Advocacy vision
Host a multitude of training types at our Campari Academy in London and in the field
Assist the Campari Academy & Trade Advocacy Manager in ideation and delivery of drinks development session for key National and Regional customers
Strong integration and understanding of Italian Culture and how the Campari Group Aperitifs Portfoliohelp to grow this in the UK.
Evolve andprojectmanage the existing Perfect Serve Program across all on-trade channels at scale
Developfun,digestibleand memorable trainings to embed our Perfect Serve mission
Inspireand upskillour Regional Brand Ambassadors(RBAs)to hisall-successmarkers across rapport building,trainingsand spot checks
Work with the Campari Academy & Trade Advocacy Manager on creating a digital-forward solution toinfluence and upskill bartenders in all locations of the UK
Manage agency relationships to ensure Secret Shopper initiativesare delivered successfully
Be responsible forall budgetary and personnel management related to this program
WSET
Deliver, alongsidetheCampari Academy & Trade Advocacy Manager,compliant and inspiring trainings under the Wine & Spirits Education Trust WSET) framework, along with administrative tasks asrequired
Undergo allrelevant training to be able to deliver session independently of the Campari Academy & Trade Advocacy Manager
Work with the Campari Academy & Trade Advocacy Manager to develop one (1) keynote seminar series to be taken across the UKto increase understanding on the Aperitifs Category
Managing internal and external stakeholders to deliver highly attended andrepurposablecontentthat we can deploy across various customers and segments of the UK On-Trade
Maintain compliance with all legal guidelines surrounding talent and content
Campari House Hospitality
Lead and deliver exceptional hospitalityoccasions in liaison with the Campari House Guest Experience team to a multitude of internal and external stakeholders
Work with the Campari Academy & Trade Advocacy Manager onmaintainingcompliant andclear workspaces in the Campari Academy
Key Relationships
Reporting Lines
You will report to the Campari Academy & Trade Advocacy Manager
Other Internal Relationships:
On Trade Sales Teams across all channels to build belief in the Training Programs you willbe responsible forbuilding
Consumer, Customer & Channel Marketing team to support and deliver excellence across Brand & Channel objectives
Campari HouseEHS &GuestExperience teams
ExternalRelationships:
Key On-Trade customers
Third Party Brand Ambassadors
Experience and Skills
Experience:
5 years+ On Trade Bartender / Brand Ambassador experience (UK or Global)
Experience of having worked with some of the UK’s best bars
Up to date with latest category/drinks trends
Preferable to have strong knowledge of the UK On Trade
Extensive technical knowledge of the Spirits category/sub-categories and Campari brands
Experience in managing time and resource across different workstreams, inclusive of leading projects and collaborating cross- functionally
Experience of developing Category/Brand Training Programmes from inception to presentation
Sales experience highly regarded
Skills:
Creativity
Expertise in mixology
Ability to create cocktail lists across all levels of the On Premise
Ability to convey key message and passion for our brands in a highly engaging and memorable manner
Ability to network and build strong relationships
Brand and consumer focused
Industry knowledge of local and international brands and competitors
Awareness of local and global market and consumer trends
Knowledge of digital marketing platforms and social media execution
Bar management acumen
Public speaking and presentation skills
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
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Brand Ambassador Aperitifs in City of Westminster employer: Campari Group
At Campari Group, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. As an On-Trade Growth & Partnerships Manager, you will benefit from extensive professional development opportunities while working in a vibrant environment that values creativity and collaboration. Our commitment to employee well-being and growth, combined with our strong presence in the UK market, makes us an attractive choice for those seeking meaningful and rewarding careers in the spirits industry.
