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For Companies At a Glance
- Tasks: Lead and execute innovative marketing strategies for premium spirits in the On Trade channel.
- Company: Join Campari Group, a global leader in the branded spirits industry with a diverse portfolio.
- Benefits: Enjoy competitive pay, inclusive culture, and opportunities for professional growth.
- Why this job: Make an impact in a dynamic environment while working with iconic brands.
- Qualifications: 7+ years in channel marketing, strong leadership, and excellent communication skills required.
- Other info: Diverse workplace committed to equal opportunities and fair compensation.
The predicted salary is between 36000 - 60000 £ per year.
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Role Overview
The CCM Channel Marketing Manager – On Trade, will be responsible for leading, planning and executing with excellence the On Trade Channel Strategy & Channel Activation Plans for the priority portfolio of brands. This is a vital leadership role within the UK business that will drive both longer term (3 Yr) Channel Strategy as well as short term (1Yr) Annual Channel Plan development - in liaison with the X-Functional Lead Team (Brand & Commercial Teams). The Channel Marketing Manager will lead the On Trade CCM Team with a brand building and cross functional collaborative mindset to achieve our business goals.
Key Responsibilities and Activities
- Insights - drive actionable insights working with global, local insights / category teams & agency partners to inform Channel Plans
- Channel / Brand Strategy – based on relevant insights, lead development of overall Channel Strategy & Activation Plans across priority brand portfolio
- Execution - Lead overall Channel Activation Plan execution - in line with Outlet Segmentation & Perfect Store Model
- Evaluation - rigorous pre and post evaluation of major activations to ensure maximum return on investment (ROI) and brand equity are delivered
- Plan & Deliver effective Channel SKU & Activation Strategies - right sku (mission) / channel / support commercial team on customer alignment during key moments of the year.
- Leadership - managing and coaching of the On Trade Team to ensure the team perform to the best of their potential and to create a high performance team culture
- Leads Campari Academy Team, overseeing the full Advocacy Program and Key internal Hospitality events along the year.
- X Functional Team Collaboration – Liaison with On Trade Commercial Team as well as Brand Teams, Business Intelligence & Finance Teams ongoing to ensure seamless integration of Omni-Channel thinking and delivery of plans within the On Trade channel
- Agency management – overall leadership / management for contracting and control of channel /brand agency relationships
- Accountable for A&P management in collaboration with finance, logistics and sales
Reporting Lines
Reports to Consumer, Channel & Customer Marketing Director
Other Internal Relationships
- CCCM Brand, Insights, IMC and Off Trade Teams
- Commercial Teams (Mostly NOT/RTM and IFT)
- Category Teams
- Finance
- House of Brands (Global)
External Relationships
- Agreed priority partner On Trade Customers – across National On Trade, IFT & Route to Market
- Creative / Experiential Activation Agencies
Experience Required
- 7+ Years minimum Channel & Customer Marketing and/or Commercial experience – preferably working in POP activation/ execution (client side mandatory, agency nice to have)
- On Trade Channel & or Drinks experience - mandatory
- Proven team leadership experience with different levels of experience across the team
- Portfolio brand / channel management – able to deal with multiple priorities
Skills
- A strong and proven people and functional leader
- A dynamic, confident, and excellent communicator
- Strong team player – ability to work cross functionally
- Excellent organisation: thrive at managing multiple projects and priorities in multiple accounts
- Consumer / Insight driven – able to use consumer/ shopper or category insights to influence and support channel/customer brand plans
- Commercially astute – operating with commercial lens to understand and implement ‘ROI’ driven activity where relevant
- Results driven, committed to delivering and exceeding goals and targets set
- Pragmatic and problem solving approach
- Mobility to other Business Units is a nice to have.
Our commitment to Diversity & Inclusion
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Note to applicants
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies
Please refrain from cold‑calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.
Channel Marketing Manager On Trade employer: Campari Group
Contact Detail:
Campari Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager On Trade
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Campari Group. Attend events, join relevant groups on LinkedIn, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your previous successes in channel marketing. When you get the chance to chat with hiring managers, use these examples to demonstrate how you can drive results for their On Trade Channel Strategy.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to the hiring team at Campari Group through our website. Express your interest in the Channel Marketing Manager role and share why you’d be a great fit. A little initiative can go a long way!
✨Tip Number 4
Prepare for the interview like it’s the championship game! Research Campari Group’s brands and recent campaigns. Be ready to discuss how your insights and strategies can align with their goals. Confidence and knowledge will set you apart from the competition!
We think you need these skills to ace Channel Marketing Manager On Trade
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Channel Marketing Manager role. Highlight your relevant experience in On Trade marketing and showcase how your skills align with our goals at Campari Group.
Showcase Your Insights: We love data-driven decision-making! Include examples of how you've used consumer insights to shape marketing strategies in your previous roles. This will show us you understand the importance of insights in driving channel plans.
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon. We want to see your personality shine through, so don’t be afraid to let us know what makes you unique!
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Campari Group
✨Know Your Brands Inside Out
Before the interview, dive deep into Campari Group's portfolio. Familiarise yourself with their premium and super premium brands, and think about how your experience aligns with their On Trade Channel Strategy. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Leadership Skills
As a Channel Marketing Manager, you'll be leading a team. Prepare examples of how you've successfully managed and coached teams in the past. Highlight specific instances where your leadership made a difference, especially in a cross-functional setting, as this is crucial for the role.
✨Bring Data to the Table
Campari values insights and evaluation. Be ready to discuss how you've used data to drive marketing strategies or evaluate campaign success. Think of metrics that demonstrate your impact on ROI and brand equity, as these will resonate well with the interviewers.
✨Prepare for Cross-Functional Collaboration
This role requires liaising with various teams. Brush up on your experiences working with commercial, finance, and brand teams. Be prepared to discuss how you’ve navigated challenges in collaboration and what strategies you employed to ensure seamless integration of plans.
