At a Glance
- Tasks: Create and implement innovative marketing strategies to drive visitor growth and brand awareness.
- Company: Exciting attractions offering diverse experiences and events for all ages.
- Benefits: Competitive salary, staff discounts, free entry for family, and career development opportunities.
- Other info: Flexible working with opportunities across two vibrant locations.
- Why this job: Join a passionate team and make a real impact in a fun, dynamic environment.
- Qualifications: 3+ years in marketing, strong digital skills, and a proactive mindset.
The predicted salary is between 40000 - 45000 £ per year.
About Us
Our attractions combine seasonal experiences, entertainment, outdoor activities and large-scale events that attract visitors from across the region. Across the year we deliver a diverse programme of experiences including:
- Indoor and outdoor play areas including adventure play, crazy golf, jumping pillows, Dinosaur adventure and much more.
- Animal experiences and with exciting new initiatives planned.
- Seasonal events and family entertainment programmes.
- School visits and group bookings.
- Membership and loyalty programmes.
- Large-scale seasonal events including Halloween, fireworks and Christmas.
- Food and beverage operations with restaurant and satellite catering outlets.
- Function hire and private events.
- Large outdoor village event space used for internal and external events.
- Work with Camp Beaumont holiday camps on site.
The Role
We are looking for a driven, creative and analytical individual to join us as Marketing Manager. With an innovative approach to developing and delivering marketing and sales strategies across multiple revenue streams, you will play a key role in driving visitor growth and strengthening the brand. Reporting directly to the Parks Director, you will work closely with the wider management team across both attractions to deliver marketing, sales and digital strategies that you implement. This is a hands-on role working in a wider marketing team and overseeing activity, planning, reporting and results. It is an ideal position for a self-starter who wants to make a measurable impact and take ownership of a growing marketing function.
Key Tasks and Responsibilities
- Marketing
- Create and implement marketing strategies and brand awareness campaigns.
- Support the budgeting process by forecasting marketing and content investment requirements.
- Ensure guest communications are high quality across all channels.
- Build strong internal and external relationships.
- Manage the PR and media to maximise positive coverage.
- Oversee partnerships, affiliate marketing campaigns including influencers, brand collaborations and promotional partners.
- Support growth of membership and repeat visitor programmes.
- Translate business strategy into actionable sales activity.
- Work with stakeholders to develop and deliver revenue strategies across ticketing, retail, food & beverage and events.
- Develop growth plans to meet business revenue targets using customer insight and data analysis.
- Analyse and report marketing and sales performance.
- Identify new revenue streams including brand collaborations, affiliate partnerships and merchandising opportunities.
- Support commercial development of event spaces and seasonal experiences.
- Drive membership growth and repeat visitation.
- Create on site branding improvements including retail and signage improvements.
- Content & Creative
- Develop and implement a strong content strategy.
- Maintain clear brand guidelines across both attractions.
- Deliver engaging creative campaigns across digital and on-site marketing channels.
- Ensure the visitor journey and storytelling across the sites creates memorable experiences.
- Oversee social media strategy and ensure growth in engagement and ticket sales.
- Digital
- Lead the digital strategy including website optimisation and customer experience improvements.
- Drive growth in engagement, database size, open rates and attributable revenue.
- Use analytics and data to continuously improve digital performance.
What We’re Looking For
- Minimum 3 years’ experience in a similar marketing role within a high-volume B2C visitor attraction, leisure, hospitality or events environment.
- Proven experience developing and delivering marketing and sales strategies.
- Strong understanding of digital marketing and social media management.
- Ability to manage relationships with multiple stakeholders.
- Strong commercial awareness including ROI analysis and budget management.
- Experience building business cases for new initiatives.
- Self‑motivated with a proactive, results‑driven mindset.
- Strong sales and upselling awareness.
- Excellent written and verbal communication skills.
- Experience managing and developing marketing team members for potential growth of the department.
Key Performance Indicators
- Increase in visitor numbers
- Growth of memberships and repeat visitors
- Brand development and presentation
- Digital growth and engagement metrics
Location & Work Pattern
This is a full-time, permanent position based across Marsh Farm and Lee Valley attractions, with office working and flexibility where appropriate. Working hours are 9.00am – 6.00pm, five days per week. This will generally be Monday to Friday; however occasional weekend and evening attendance will be required to support major events and marketing activity. There will be travel required to both of our sites.
Benefits
- Opportunity to work across two established visitor attractions
- Staff discounts in retail and catering
- Free entry to attractions and events for you and your immediate family
- Opportunity to develop a growing in-house marketing function
Salary: Competitive £40,000 - £45,000
Schedule: Full Time
Experience: Minimum 3 years
Location: Marsh Farm & Lee Valley Attractions
Closing Date: TBC
We are proud of our attractions and are looking for someone who shares our passion and wants to help take the business to the next level.
Marketing Manager in Maldon employer: Camp Beaumont
Join a vibrant and dynamic team at our renowned visitor attractions, where creativity meets opportunity. As a Marketing Manager, you will thrive in a supportive work culture that values innovation and collaboration, with access to professional growth opportunities and the chance to make a tangible impact on visitor engagement. Enjoy unique benefits such as free entry for you and your family, staff discounts, and the excitement of working across two popular sites, all while contributing to memorable experiences for our guests.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Maldon
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is your chance to demonstrate your creativity and analytical prowess, which are key for the Marketing Manager role. Make it easy for employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its attractions. Understand their marketing strategies and think about how you can contribute to their growth. Bring fresh ideas to the table that align with their goals, and don’t forget to highlight your experience in driving visitor engagement!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team. Don’t miss out on the chance to be part of something exciting!
We think you need these skills to ace Marketing Manager in Maldon
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for our attractions shine through! We want to see how much you love what we do and how you can contribute to our mission of creating memorable experiences.
Tailor Your Experience:Make sure to highlight your relevant experience in marketing, especially in visitor attractions or similar environments. We’re looking for someone who can hit the ground running, so connect your past roles to the responsibilities listed in the job description.
Be Creative:This is a creative role, so don’t be afraid to showcase your innovative ideas in your application. Whether it’s a unique marketing strategy or a fresh approach to brand awareness, we want to see your creativity in action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Camp Beaumont
✨Know Your Audience
Before the interview, research the attractions and their unique offerings. Understand their seasonal events and marketing strategies. This will help you tailor your responses and show that you're genuinely interested in their brand.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key. Prepare examples of past campaigns you've developed or contributed to. Be ready to discuss how you can bring innovative ideas to their marketing strategies, especially for events and visitor engagement.
✨Demonstrate Analytical Skills
Highlight your experience with data analysis and ROI assessments. Be prepared to discuss how you've used analytics to drive marketing decisions in previous roles. This will show that you can translate insights into actionable strategies for growth.
✨Build Relationships
Emphasise your ability to manage relationships with stakeholders. Share examples of how you've successfully collaborated with teams or external partners. This is crucial for a role that involves overseeing partnerships and media relations.
